ZF Lee
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Now reading Dan Kennedy's No BS Direct Marketing.
Thought it was just a basic primer on direct marketing, but it actually isn't...the more I read of it, the more I realised it was a rule book that every business should have.
Discusses how most businesses F*ck up on their offers, follow-ups and funnels and outlines the 'right way'
Still, I found that my note-taking here was largely reduced to just jotting some 'aha' takeaways, rather than writing up a broad summary as I usually did for earlier books.
Managed to find Ben Settle's Big Book of Business at a library- it's a combo of many of his old books, some which are no longer in print. Contains stuff besides copywriting such as joint ventures, salesmanship and persuasion (outside of copywriting).
Thought it was just a basic primer on direct marketing, but it actually isn't...the more I read of it, the more I realised it was a rule book that every business should have.
Discusses how most businesses F*ck up on their offers, follow-ups and funnels and outlines the 'right way'
Still, I found that my note-taking here was largely reduced to just jotting some 'aha' takeaways, rather than writing up a broad summary as I usually did for earlier books.
Managed to find Ben Settle's Big Book of Business at a library- it's a combo of many of his old books, some which are no longer in print. Contains stuff besides copywriting such as joint ventures, salesmanship and persuasion (outside of copywriting).
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