<div class="bbWrapper"><b>I have really good notes from a guy who's been successful with selling these type of "identity items".<br />
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I say "identity items" because that's really what they are... just a way for people to externally express their identity to let others know who they are/what they're about.<br />
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Stay away from gimmicky/humorous/emotionless shit - go for the things that really tie in with people's identity and strike emotion.<br />
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I think he does mainly wallet cases, blankets, stuff like that.<br />
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Just take whatever you can apply to your biz.<br />
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Here are the typo-ridden, long-winded notes that I found to be super helpful. English is not his first language, but you get the point of what he's trying to say:</b><br />
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i took time to read about my audience and list down their activities.. etc.. lifestyle .. and so on.. you'd find the most in that then design back<br />
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not every one likes all complicated designs... most sells with very simple but classic or elegant look..making it look expennsive<br />
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Also, its not what you think you want.. remove the "might want" give a reason to say why they will buy it.. say this is designed to super moms like you in the creative.. making them feel great about them selve<br />
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the like this want one really works as eye catcher. it makes everyone feel I want one without thinking.. the next is to solidify the engagement.. I fish my audience by 1. good mockup.. 3sec eye cather, don't make audience think or assume what the product is..2. A good headline with nice emoticon Like This? Want One? making them curious what is the product since you asked.. then place them on a King/Queen Seating!"Supermoms Like You Deserve This Exclusive Design" then 3 bullets of what you think they will ask immediately.. ex.☑Available in all latest phone models, ☑Soft leather etc.. ☑RFID protected.. then your closure.. GET THIS TODAY ➡ http.... then scarcity.. Hurry, limited time only offer!... Hope this makes sense<br />
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I only use free themes in my pages.. "simple" or "debut" in shopify.. few items to have it a "HERO" picture of the product, the best picture but not a mockup.. plain old white background.. they already seen your mock up in the creative so no point showing them again.. let their eye focus on the product.. a good name with a maximum of 3-4 words "Supermom Exclusive Wallet Case" continue to feed their feeling of being a super mom... then a tag line at the start of the product description .. You know you deserve only the best thats why we created this exclusively for you!.. then your bullet points for description.. then the store policy like // we ship in 2-4 week, multiple package may be shipped separately for faster shipment. We ship as soon as we complete production per item" then.. a review.. at least 2 reviews.. ask your friend on what they will benefit if they buy the product and what will they say.. then add that to the product description.. making it look like a script... My kid would love these for me - Mary... note that Mary is a real person since she's your friend.. up until you get actual reviews for your product.. then that solidify the product with proof.. now go scarcity.. use a timer like hurrify.. say "sale ends when timer hits zero" use 30-40 mins.. remember we want to get impulse buyers.. (love them later during customer service and retarget) then of couse the trust badges... the similar items are by collection so if you group the product by niche then it wikll show up right.. IF you see anything on your page tha looks odd.. remove it... you dont want to lose the buyers atttention.. make it look as an expensive page... dont go fancy with colors.. I get my color inspiration from top ecom stores like amazon,ebay google etc.. I use mostly their color combination.. notice that almost all of them have same color schema?? it works.. not too heavy on eyes and general.. Hope this helps..<br />
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No matter what the product might be.. aim for at least $20-30 margin.. this way it can fund back your tests and give you enough profit..at $30 you can fund 10 ads of $10 easily next day afer you sold at least 3 on your day 1 test.. or dup 2 the next day on your single sale on day 1.<br />
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for WC.. sell with wallet.. cheaper sell faster.. i play impulse buying.. it gies ou a lockdown of the audience niche also,, the design they like reflects the things they want.. its just that not everyone uses wallet cases..but at least you can start with this..<br />
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I dont focus on fun designs.. not that it looks cute they will buy.. yeah you get alot of link click.. buy no buyer..I focus on the feeling, make them feel good owning it..<br />
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Save the turtle is a like.. Supermom is a feeling … Hero Firefighter, Best Doctor, Awesome Nurse..<br />
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awareness is an option.. like a charity drive.. will you or will you not... but if you say, For the wonderful daughter.. focused on awareness.. probably would work.. like for cancer awareness.. Im stronger everyday.. didnt mention any about cancer but gives moral help to buyer..<br />
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cool is a like for me.. it doesnt present the urgency.. you may have sale but not for long run.. it dies like a fad<br />
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focus on what they do daily.. do not make your product a sunday dress.. else, you just get the "maybe" buyers<br />
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Sell wallet case for firefighter with moral booster slogan.. sell hoodie blanket to Scouts for their camping.. Sell watch with bitcoin logo for the bitcoin players, they would love to flaunt their bitcoin... hope this makes sense<br />
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you see there its focused on the need, then design follows... Alot focus on design then need.. I do different<br />
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audience size matters alot in the long run.. I dont get the small ones now as you plan to look to scale.. I tried the small group, didnt lasted long sold alot.. all effort in building it or scaling is limited.. List down big groups like, nurses, doctors, firefighter, etc.. who does these professionally then break down into small subgroups like family nurses, registered nurses, licenses nurses, nursing aide. So mainly, look for BIG main niche group then break down.. if you do it reverse and focus on the small then you'd be limited long run.. its like hoping when you try to expand<br />
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dig deeper.. stay away from the common..this puts you in a better spot.. I design for my audience.. it like the feeling of buying gift for a special someone.. design it that way.. then do ads to "prove" your design.. its not just testing to see.. its aiming to prove that you made it specially for them.. sale will come after<br />
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**position it that way.. "specially made for Super moms like you" these is where I understood why custom made products are bought even if costly to produce..<br />
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use 3 photos using mockup and 1 vid. Usually photos work best for me in ad spend since vids are highly clickable due to curiousity to see the vid.. while photo speak direct<br />
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your adset will elect best performing after a day.. kill those ads that doesnt perfome and duplicat adset with the working ads<br />
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try it too.. audience will give indication on who works best.. better to be confident to show different angles of ad creative..<br />
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Im from the Philippines.. have the same.. doesn't make any difference where you are from.. if you don't spend to invest you won't get profit. its a risk but all businesses you need to invest. its like education, I too still attends training whenever possible. overly dreaming it kills you, aim to target reachable goals, for now, go invest to get money coming in just enough to pay for your learnings and ads, don't, look at the profit yet. when you get to sell one item that's a winner, it would be enough to fund your next product testing and so on.. what I do is when I sold an item on day one, I reinvest the profit on ads for the next day. that way I don't spend much just to learn. count the time you spend searching, reading and learning but not acting enough to try it, you actually lose more than the fear of losing actual money investing in your self, its time spent wasted and the supposed early learnings and profit gets delayed, in return, you spend more since you are slowing down on learning. If you think you don't see your self really into this, my advice is not to continue early on. The "try" mentality will not get you anywhere but just like a casino player, its not supposed to be like gambling but if you do, gable in your learning. Simply says. invest in your self, see people posting profits as inspiration, they too have gone more than you can imagine just to get there, not saying its very difficult but you can learn it. I don't want you to stop, the more you need to get this working since as you say, we are in a 3rd world and you may end up being in the best position to helping back your community to teach everyone to make a profit. else, where would you end up?<br />
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Use your fear to walk on thin ice. Make it your strength to keep cautious on your approach, you have an advantage. a lot do this like gambling, just putting ads out there without logic, hoping it sells. I did that too but knowing to spend wisely is the game. its profit not number of sales.<br />
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My designs are mostly plain no slogan. This enables my design to reach worldwide audience without race nor ethnicity issue. Goes well for scaling since its acceptable by most</div>
