It's more about social rank.
An LV is just a bag. Some of them are just a single colour, small leather bag, that likely cost about $50 in materials. The chief costs are in the marketing that "this item indicates high social status", by paying famous actresses & models to pose with the bag and mention the brand in their press appearances etc. The actual item is just a small piece of dead cow with some paint.
Same with watches. A simple $10 quartz Casio wrist watch is a far superior piece of technology to any Swiss mechanical watch. But the latter look special. You have to be explained to, using terms like "exquisite", and wankingly referring to the watch as a "time piece" (or a "fine time piece"), why the watch is good. When in fact it's inferior to the Casio, as you have to wind it everyday, and those "special handcrafted" wheels in it are far less accurate than quartz, and you can read a digital time much faster than an analogue one.
Again with DeBeers & diamonds. People are gullible. You can sell anything to them as "luxury" as long as your marketing budget is big enough. In Asia they eat birds nests because it's "luxury" FFS.
If you believe that, you hopelessly don’t understand luxury products.
Same with watches. A simple $10 quartz Casio wrist watch is a far superior piece of technology to any Swiss mechanical watch.
Please please please tell me you’re joking.
Luxury products are not just about social rank. If you think that a Hyundai and Mercedes are the same thing, you’re F*cking nuts.
Whenever I get out of a Hyundai I feel like greatful to still have my life in tact. I feel like I just got done riding the brain scrambler at the carnival.
People who haven’t been around refined luxury products for a long time just don’t understand this. It’s like trying to explain a Monet to someone who just doesn’t pay attention to art. “Dude it’s a picture of a bridge... I don’t see the big deal.”
A handmade $20,000 Patek Phileppe that’s designed to be passed down from generation to generation isn’t the same as a $12 Made in China Casio watch, and to imply so is F*cking crazy. Have you ever held a Patek
phileppe? I used to have one (was selling it) and the beauty is jaw dropping. This was the Patek I had:
If Patek Philepe ever released anything that looked like this....
The fact that a Louis Vuitton was “made from $50 worth the materials” is irrelevant. Imagine if I said “the Monet Lisa is junk.. it was made from only $20 worth the paint supplies.” The Bible was made from $2 worth the paper and ink. The Godfather trilogy DVD set was made from $.40 worth the plastic. If you were bleeding to death $2 worth the cloth would save your life. Everything about Entrepreneurship is about taking raw materials and making them into something that’s useful or beautiful for humans.
People don’t just buy luxury materials to be “better than” other people... and even if so, why does one product denote superiority while the other doesn’t.
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