The "Inside The Mind Show" With MikeCarlooch - Marketing & Entrepreneurship

[Simon Angel]

In this episode I speak with @Kak of the Kyle Keegan Radio Show! You do NOT want to miss this one.. Kyle talks about his journey in entrepreneurship, how to make stuff happen using your phone, thinking BIGGER, great advice to new entrepreneurs, and SO MUCH MORE!

Here's a GEM Clip:

Ready to watch the full show?

SPOTIFY: Life, Liberty, and Entrepreneurship With Kyle Keegan

ENJOY !

Mike

I only just saw this - what an awesome episode with potentially life-changing advice. I love the way @Kak thinks and you @mikecarlooch are asking all the right questions.

You really could be homeless, penniless, and shit out of luck. But if you take a shower, buy a suit, and go to a decision-maker with market research and an actionable plan that convinces them you're the guy to get that shit started, moved forward, and finished - you might very well have a house to your name in the near future along with a killer case study to leverage for even bigger, better deals.

I like to think of myself as being someone's "lucky break". They've spent years building and stressing over their business, managing "quiet quitting" employees, mostly at breakeven. But then I come along, a free agent, and not long after, they're sipping whatever cocktail on a nice beach vacation - their first in years - raving on about me to their significant other, and getting some good sleep because they now have a cushion underneath them.

 

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[Kak]

Kyle, you look so young for an old man wisdom bombs.

Lol, I’m like 75, but I’m actually 32.

 

[mikecarlooch]

@mikecarlooch

If you can, put yourself on the left of the screen. You're the host, and you're the one asking questions. You also look to your left so it makes sense if your guest appears where you're looking.

Great Idea...

Add chapters/sections or whatever they're called in the YouTube video?

Introduce your guest at the start? Who they are and why you wanted to get then on the show.

Finish by thanking them for their time, maybe giving a few of your big takeaways, etc, and then ask them to tell listeners how folks can find them.


When someone says something maybe don't reply with "Understood".

Come up with some variations you can use. Some to get them to expand, and some to allow you to change subject and ask a succinct question.

"Nice! I think that will help people trying to decide whether to go to college or not. Changing gears/I'm curious/I see you have a podcast... Do you think personal branding is essential?"

Yea, you nailed it on the head I need to be doing all of this

The "Understood" part especially lol, @Kak my phone with what I wanted to ask you actually died throughout it and was just winging it - for me in calls sometimes I don't understand the true value of what someone said to me until I watch it over, and a lot of the stuff I replied "Understood" to is actually some of the most valuable stuff, but it just didn't cross my mind in the moment.

one of my goals with this show is to become able to take all of the information someone says and appreciate it in the moment, and give it all the praise it deserves while we are still talking.

I'm glad I started this - it's a real challenge and communication is one of the things I've always wanted to be great at, but always falsely labeled myself "Introvert". Starting a show like this has honestly.. Taken me years to get anywhere near wanting to put myself out there in long form conversation

Good for you starting fast out of the gates. Maybe publish one long video per week? (Start how you mean to continue... for a decade?)

Yea.. this is something I'm going to consider - I decided for the first few episodes I would get my momentum going so that I get invested in it, and that meant uploading to youtube right after the call was done.

Now that I see people are loving it, upcoming shows will have more edits and better structure.

 

[Andy Black]

@Kak

Well done getting out of your comfort zone. I thought you did good being asked questions and thinking on your feet. (Note to self... try not to be a guest so late at night. You won't think as fast and speak as clearly.)

About "diesel and coffee". It just means go out of your way and get to know people in an informal setting. For me it's a Zoom call. For you it could be a round of golf.

I felt so let down. I was so expecting you to say how a personal brand is an asset we have for life that's also non-taxable.

 

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[Kung Fu Steve]

Haven’t finished watching the whole show yet, but here is a pic from my home library @Kung Fu Steve you reminded me of a time long … long ago… when this book was transforming my life too.

View attachment 45534

So powerful.

I'd argue "Old Tony" is much better than "New Tony" ... Although there are a few things he's updated in there since the book was written.

One of my favorite parts that I laugh at over and over again is his example of successful people... Like OJ Simpson... The football player

 

[Antifragile]

I only just saw this - what an awesome episode with potentially life-changing advice. I love the way @Kak thinks and you @mikecarlooch are asking all the right questions.

You really could be homeless, penniless, and shit out of luck. But if you take a shower, buy a suit, and go to a decision-maker with market research and an actionable plan that convinces them you're the guy to get that shit started, moved forward, and finished - you might very well have a house to your name in the near future along with a killer case study to leverage for even bigger, better deals.

I like to think of myself as being someone's "lucky break". They've spent years building and stressing over their business, managing "quiet quitting" employees, mostly at breakeven. But then I come along, a free agent, and not long after, they're sipping whatever cocktail on a nice beach vacation - their first in years - raving on about me to their significant other, and getting some good sleep because they now have a cushion underneath them.

What a great post, love it. Especially the little jab at quiet quitting. You know where I stand with that.

 

[Guest-5ty5s4]

Hey Kyle @Kak - have a question going back to this.

I have an opportunity to go and be an apprentice of an owner and CEO who is very successful in the addiction rehab space.

There's a couple of concerns I have -

1. It's got nothing to do with the industry I've stepped foot in
2. He is over 70 years old, not a young entrepreneur (not sure this matters)

Is this something you think is worth jumping on to get experience and knowledge, and spotting opportunity?

Or would watching the CEO of a company that's too big be out of the realm of practicality?

Obviously just asking for opinion, not a definitive answer.

Thanks!

This sounds like a great opportunity. I have learned a ton from a mentor of mine. He is 80 years old and runs a business that has had as many as 250 employees. I think that is why he is such an amazing mentor - he has seen everything!

You should absorb everything you can, just always be listening

I should add that's peak employees. If I meant total employees who have retired, been fired, died, or quit over the last 40 or 50 years, it would be 1000+.

 

[Andy Black]

Get mentoring while doing your own business?

Providing a B2B service is like getting mentoring while doing your own business. Your clients will mentor you via the sole of their boot on your backside...

 

[Andy Black]

Another stellar episode from The Looch

Did anyone else notice that as the episode progressed Andy's hands became more animated.

It started with origami and finished by conducting the 1812 overture

Lol. I noticed that too. I think and talk better waving my hands around. Also, we finished after midnight and when I get tired I get more animated to keep myself going.

Curious if you had any aha moments. I could tell Mike had a couple when he started nodding his head and grinning. It's the same when talking to people ... you can see when something clicked with them.

 

[mikecarlooch]

Curious if you had any aha moments. I could tell Mike had a couple when he started nodding his head and grinning. It's the same when talking to people ... you can see when something clicked with them.

Yep ! I'm about to bump your diesel and coffee thread, I've never understood it until yesterday

Noticed the 5 min video and the long video are on different YouTube channels.

Wondering if it's best you have them all on one channel, and under different playlists?
Maybe with different coloured thumbnails for the different types of videos?

Yes.. What seems to be the best is the joe rogan style green clips, I just remembered that. When his podcast was on youtube, I believe he did both his podcast and clips on the same channel. I might be wrong though

 

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[Andy Black]

I've watched back some of our chat.

Thoughts:

1. You're a very good interviewer Mike. You had prepared and asked good questions, and you let guests talk. You're clearly paying attention and trying to understand too, and you ask clarifying questions along the way.
2. The format of showing both people at the same time is really good. My Zoom recordings are all of one speaker at a time. When I'm watching back I'm watching you to see when you get an aha moment. That would be lost if only the speaker was talking.
3. The short you extracted was just an extract. You didn't edit it down. I like that. When I extracted parts out of longer videos I tried to then tidy up the video to make it under 60s... and it took AGES. I may reconsider extracting sections from my longer videos and posting as is.

For the folks who watch the video. Don't just watch me (waving my hands around). Watch for when Mike's head starts nodding, or he sits back grinning, or shuffles in his seat because he's just had an aha moment. Keep an eye out for when you give people aha moments - and figure out what it was that did it, and if you can replicate it for someone else, and then replicate it at scale.

 

[andyhaus44]

Man.. I'm excited for this..

Glad to announce my new show INSIDE THE MIND

Over the past 8 months on the forum, I've met some really awesome people who've done some AMAZING things, and I wanted to learn more about these individuals! (even though the show will not just be people on this forum)

What is the show about?

1. Online Publicity
2. Social Media Marketing & Growth Hacking
3. Entrepreneurship

Ready to listen to the first episode?

In this first episode, @Johnny boy gave me 40 minutes of his time to talk about growing his lawn care business, building relationships on the forum, great marketing advice, and much more..

Stay tuned

SPOTIFY: Click here


-Mike

Awesome, just subscribed to your YouTube channel

 

[GoranS]

In this episode I speak with @Kak of the Kyle Keegan Radio Show! You do NOT want to miss this one.. Kyle talks about his journey in entrepreneurship, how to make stuff happen using your phone, thinking BIGGER, great advice to new entrepreneurs, and SO MUCH MORE!

Here's a GEM Clip:

Ready to watch the full show?

SPOTIFY: Life, Liberty, and Entrepreneurship With Kyle Keegan

ENJOY !

Mike

Just subscribed to your channel. Keep it going!

 

[Boy Muhammad]

Great contents Mike, keep it up.

 

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[Dami-B]

Hi Mike, great content and work you're doing. Is it possible to add a link to the full video within the comment section of the shorts and pin that comment?

I'm thinking that would help people who'll like to see the entire clip from the shorts you're sharing

 

[mikecarlooch]

I cycle and run with people to get to know them. It's a way that lowers that curtain and shows the "real" person, not someone trying to sell you something. When you are tired, energy to pretend to be someone else isn't quite there. This is another reason why some people insist on getting drunk before business a deal... lowers the defence mechanisms.

I do something similar although it hasn't been with any business people - I take them to free jiu jitsu class, something like this has bought me closer to many people just by having them come to a single class with me

Which also in turn builds the relationship with the owner of the facility (who's a great entrepreneur) because I'm bringing business!

 

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[Itizn]

Good decision to have a preview uploaded in addition to the entire episode.

Reminds me of commercials from when was a kid watching tv looking forward to next weeks episode.

 

[theazizmoh_]

Man.. I'm excited for this..

Glad to announce my new show INSIDE THE MIND

Over the past 8 months on the forum, I've met some really awesome people who've done some AMAZING things, and I wanted to learn more about these individuals! (even though the show will not just be people on this forum)

What is the show about?

1. Online Publicity
2. Social Media Marketing & Growth Hacking
3. Entrepreneurship

Ready to listen to the first episode?

In this first episode, @Johnny boy gave me 40 minutes of his time to talk about growing his lawn care business, building relationships on the forum, great marketing advice, and much more..

Stay tuned

SPOTIFY: Click here


-Mike

I'm gonna be a guest at your show in the future

 

[Antifragile]

My gut tells me no probably not and may lead me to overwhelming myself with things I don’t need to be doing at this stage and I shouldn’t until I get to a point where it makes sense to learn all of those things,

And maybe keep the option open for the future, maybe seeing the CEO as a mentor and asking about his early days or what he’d do better if he was starting over is a better idea

Here you have conflicting advice from variety of forum members. What can you do to have your cake and eat it too? Is there a 3rd alternative that helps you achieve your objectives?

 

[Kung Fu Steve]

Holy crap, this episode was pure gold! Huge thanks to @mikecarlooch and @Kung Fu Steve for sharing this.

I've literally watched this 5 times and am still pulling gems out of it. I even forced my girlfriend to watch it with me...twice!

Now I get to annoy multiple people at once! My evil plan is working...

This video inspired us to read Awaken The Giant Within together and go through every little exercise one by one to really make the most of the book.

Having watched the video a few times now, I still have a few questions for Steve:

1) Can you share more about the questions from Jay Abraham's questionnaire?

I'm curious about how he transitioned you from "oh crap, what am I going to do" to knowing what to do in order to grow your business.

The bit about doing what already worked was great (I'm definitely guilty lol) but I'd be curious to hear more about the questions Jay used to get you thinking differently about your situation.

It's hundreds of questions but I can give you a recent example of a client/student of mine who increased his revenue by about 3 million (for the year) in 3 weeks

"Hey man, how many people are on your email list?"

"Like 9,000"

"Cool, when's the last time you sent them a promotion?"

"Oh, we never have."

"... Do... Do you think we should?"

"Yeah! That sounds like a great idea!"

I've got a little "self consulting workbook" I am starting to give away as a bonus in my super evil guru offer but here's basically what it is:

What's your annual revenue?
How many products contribute to that revenue?
What is the percentage breakdown of each of those products? Is that what it should be?
What has been your best advertising campaign?
When was the last time you did it?

The last couple questions there played a big role because I did a LOT of marketing for the karate school but one of the best campaigns I ever did was the "bring a friend contest" and just by asking the question, what was the best, and when was the last time I did it -- it was like "oh... Yeah I should do that again."

2) Do you have any resources you'd recommend for creating a profitable email funnel/flow? (Stuff that relates to digital eCommerce products would especially helpful)

I know people are interested in the products (they're qualified leads) but I'm having a tough time converting my list to buyers. I think it's because I'm not doing a good job transitioning people from cold -> hot. The "sell anything" video by Tony that you linked above was very helpful, but I still feel like a caveman bumping around in the dark in terms of creating rapport and triggering the buying state.

I've tried several different approaches with email automation and the best I can do is a 1x on the amount I pay Klaviyo each month. Usually, I'm getting less than that though - aka the service isn't even paying for itself.

I see a huge opportunity with email as it's essentially the back end of my business. Even a 2x on my email performance would radically change what my business could do and how fast it could grow.

Any videos, books, courses, strategies, or tactics you could recommend here would be hugely appreciated.

I teach a lot of this stuff these days. I've got some freebies coming out that'll show you everything you need but to get you started:

• Never start from scratch. Find a role model in your industry that IS successful. Don't copy them but model their success. I forget what you sell but here's 3 brands you should go sign up on their email list and pay attention to, and here's why:

1. The World’s Most Comfortable Shoes

0 to 277 million in 5 years. All email marketing

2.https://vuoriclothing.com/

0 to 4 billion in 7 years. All email marketing

3. https://www.therealreal.com/

0 to 468 million in 4 years. All email. Don't even sell their own stuff.

(Oh and those are all annual revenue not total lifetime sales... All email)

• You're probably not sending enough emails. I've got click sequences that I send 2 emails a day for 4 days and if they click on the emails, they get put into a deadline sequence where the get 2 emails, 2 emails, 2 emails, 6 emails

There's never too much only too boring.

• nobody reads every email so it's not only a good idea to repeat most of the same copy, it's mandatory. Nobody is hanging on your every word so you have to repeat yourself almost every email. Good for us because you don't have to come up with new copy every day.

3) Where can I learn more about your goal-setting methodology?

This was a huge shift for me and I can see why it's lightyears ahead of everything else I've tried. Setting and sticking to my goals has been a struggle for me so it's an area I desperately want to improve in.

Edit: Just found your video on the topic and my question was answered completely! The wheel metaphor is so spot on.

Here's the link for anyone else who's curious: Goal Setting For Entrepreneurs (How to create metrics and track your progress)

Cool hope it's helpful!

4) Would you mind PM'ing me the video you mentioned here?

I may or may not be quickly becoming a Tony fanboy haha. The dude is just a genius.

Thanks again to both of you for a great episode. Mike's questions were on point and Steve delivered a ton of value.

I'm still trying to find it. I owe it to a couple people now. Think it's on an old hard drive

 

[BigRomeDawg]

The Inside The Mind Show is BACK!

In this episode I speak with Robert Detore.

He is the founder of Correctional Health Services which was sold to Prison Health Services (for an amount which is revealed in our talk), he is the former mayor of Verona, New Jersey, and currently serves as the CEO of a chain of addiction centers called TurningPoint in various locations of New Jersey.

He’s been the leader & founder of a company that had 250+ employees

What you guys may find interesting about this episode, and what I found very interesting in this conversation, is that Robert and I are at two completely different stages of life while having this conversation.

He is not an entrepreneur who became successful recently, but has been successful for many many years into his 70's. The true definition of an entrepreneur with wisdom which can only come from the scar tissue of process.

Whether you are already successful in business or are just starting, this conversation will interest you.

For me personally, I saw this as a 1 on 1 mentorship with someone who's been through it all, and got some really amazing insights into my own direction in entrepreneurship, and I hope it does the same for you.

@Kak @Antifragile I think you'll specifically like Robert, because as shown in this episode he is extremely in line with your ways of thinking about business. He never started with 0 employees. He had to influence and inspire the right people to join him.

Here it is:

View: https://youtu.be/addSMKC7Hzs


Enjoy!

-Mike

Finally

 

[doster.zach]

Man.. I'm excited for this..

Glad to announce my new show INSIDE THE MIND

Over the past 8 months on the forum, I've met some really awesome people who've done some AMAZING things, and I wanted to learn more about these individuals! (even though the show will not just be people on this forum)

What is the show about?

1. Online Publicity
2. Social Media Marketing & Growth Hacking
3. Entrepreneurship

Ready to listen to the first episode?

In this first episode, @Johnny boy gave me 40 minutes of his time to talk about growing his lawn care business, building relationships on the forum, great marketing advice, and much more..

Stay tuned

(will be available on spotify, itunes, etc soon. I'll update the thread)

-Mike

Love the thoughts about hiring.

There are definitely weird markers you can start to recognize after you interview dozens of people for the same type of position.

 

[wyattnorton]

Bust a$$ Mike, I like it

 

[mikecarlooch]

I've watched back some of our chat.

Thoughts:

1. You're a very good interviewer Mike. You had prepared and asked good questions, and you let someone talk. You're clearly paying attention and trying to understand too, and you ask clarifying questions along the way.

Thanks Andy! The truth is I’ve consumed so much of your posts that I didn’t even prepare questions haha, this was stuff I’ve been wanting to ask you for a while

The format of showing both people at the same time is really good. My Zoom recordings are all of one speaker at a time. When I'm watching back I'm watching you to see when you get an aha moment. That would be lost if only the speaker was talking.

Agreed!

1. The short you extracted was just an extract. You didn't edit it down. I like that. When I extracted parts out of longer videos I tried to then tidy up the video to make it under 60s... and it took AGES. I may reconsider extracting sections from my longer videos and posting as is.

Yes the reason i actually did that is because I think people here on the forum have a better attention span than scrollers on social media, and are more willing to watch

For the folks who watch the video. Don't just watch me (waving my hands around). Watch for when Mike's head starts nodding, or he sits back grinning, or shuffles in his seat because he's just had an aha moment. Keep an eye out for when you give people aha moments - and figure out what it was that did it, and if you can replicate it for someone else, and then replicate it at scale.

I was going to message you today and tell you if you made your diesel and coffee framework into a course, I would be interested in learning the technical side of everything. That was a real aha moment for me

 

[Andy Black]

I was going to message you today and tell you if you made your diesel and coffee framework into a course, I would be interested in learning the technical side of everything. That was a real aha moment for me

Interesting. In our chat I was even wondering what free lead magnet to create for people. The aha moments you got around that part of our chat, and the aha moments @xShepherdx got in our chat, makes me think it's to do with how I help people and sell without selling.

This is exactly the sort of feedback people should look out for and that I also mentioned in our chat. They're "shut up and take my money" moments.

 

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[Kak]

In this episode I speak with @Kak of the Kyle Keegan Radio Show! You do NOT want to miss this one.. Kyle talks about his journey in entrepreneurship, how to make stuff happen using your phone, thinking BIGGER, great advice to new entrepreneurs, and SO MUCH MORE!

Here's a GEM Clip:

Ready to watch the full show?

SPOTIFY: Life, Liberty, and Entrepreneurship With Kyle Keegan

ENJOY !

Mike

Nice man! Already up.

 

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[mikecarlooch]

Yes. Exactly.

Education is absolutely paramount. You need to be a polished person of excellence and always striving for more. I believe being a successful entrepreneur requires a deep thirst for more education.

That said, is learning some accounting methods, business law, and technical finance stuff worth tens perhaps hundreds of thousands of dollars? No, but you still need to know the stuff.

I am a “student” forever. Books are my favorite, but people find value in other stuff. If I was 18 again, I’d be looking for an apprenticeship with someone swinging for the fences like @Antifragile and spending my spare time self-educating the technical parts of business… Like accounting, business law, finance, and communication.

Let me make this simple. No one has ever tried to qualify me by asking if I have a formal college degree, but they didn’t have to ask. You should have way more than an MBA in your head, and if you don’t it should be one of your top priorities.

Question on this

If someone is 18 like you said and they have no one around them, no connections etc and want to become an apprentice for a big player who is already successful, such as yourself.. let's say someone like that came to you and wanted to be YOUR apprentice. Under what circumstances would you agree to have them onboard and teach them what you know, like what would that person need to do in order to get that attention, especially since successful people running businesses need as much time as they can get (from what I've heard)

 

[mikecarlooch]

I think my primary concern would be having to babysit someone. What I would want to see in someone is a willingness to be a fly on the wall, look professional doing it, and not get in the way. I don’t want to constantly have to find ways to entertain someone, I’d want to go about my business and allow my apprentice to observe and ask questions later. Finally, I’d want them to provide some kind of value to me, whether it be scheduling appointments, writing emails, or driving my truck, just making my life easier. They need to be a solid gain on my life instead of a consumer of my time.

Would I pay? Yeah probably. More like a cash tipping situation. I’d expect whoever shadows me to be willing to make sacrifices to be there, even if that means working nights, hustling a service business, or a second job to make their time there work. That’s not for me, that’s for them. Making sacrifices for something they want makes it more important to them.

Do I have this opportunity available right now? No. I don’t feel like there’s enough action every day to teach what I’d want them to learn. I don’t need a homeschool student. I’d need a value adding, go getting, super smart, self sufficient, do what it takes attitude that learns from doing and values experience over all.

I have had periods of time where my work days would be highly valuable and entertaining to an apprentice, and periods of time where an apprentice would be bored to death. Personally, I’d aim higher than me for now.

Again, it’s case building. Build a case that you’re not just a lead weight added to their day. Convince them it’s a brilliant idea to have you around. Offer any and all value you can for only chance to learn. Remember school is expensive and you’re literally paying an institution so you can work, free is a bargain by comparison.

Thanks! I get exactly what you mean - when I was a bit younger I went to every single one of the people I wanted to be like at the time, but I A. Didn't try hard enough like you said on the call.. I just sent them a DM on their already-popular instagram page expecting them to see it and B. Was offering no value.. My value pitch was like "I'll help you work out" lol

 

[mikecarlooch]

Great contents Mike, keep it up.

Thank you brother!

 

[mikecarlooch]

@mikecarlooch... we discussed this in our chat.

Say you wanted to get on Kyle's radar to work *with* him.

Don't ask "How can I help you?" ... that's making Kyle think or ask you what you can do for him. He's going to say No.

Notice how his main issue with taking someone on is they'll take up his time. For a business owner their time is their most precious asset.

So turn it on its head. How can you save Kyle time and help him get what he wants?

What does he want? Is there anything close to his heart you can help him with that you don't need permission to help him with?

Ok.. yea I guess on our call I didn't appreciate the power of this in the moment, I see how this can make you stand out SO much from everyone else

What about creating 3 TikToks/YouTube Shorts from his podcast? What about taking 3 video clips from his chat with you and adding your magic and giving them to him with instructions on how to upload to TikTok, YouTube, Instagram Reels, Facebook Reels, LinkedIn, etc?

Funnily enough, this is exactly what I'm doing also for you

Be a person of value.

Show, don't tell your value.

Don't ask for permission. JDI

 

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