The crowd isn't starving

[Andy Black]

Do you think people aren't buying

... because your landing page "doesn't convert"?

... because your offer isn't good enough?

... or because people aren't hungry enough for what you're selling?



Sales happen when the right people hit the right offer at the right time.

Guaranteed it is less an offer issue, or a copy issue, or a landing page issue.

I bet it's a targeting issue.

The crowd isn't starving.

 

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[nradam123]

Andy, what do you think of the Boron Letters to learn copy?

 

[Andy Black]

Andy, what do you think of the Boron Letters to learn copy?

I read a lot of The Gary Halbert letters. They're just good business sense.

Copywriting is just sales in print... and sales starts with finding out what people want, and why.

I've not read the Boron Letters (yet?).

 

[eTox]

Ohh Andy, why are you making the wantrepreneurs think again...?

 

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[GMSI7D]

long copy tend to be things of the past. now websites convert thanks to video.

if you look at legendary entrepreneurs online like Eben Pagan, Jeff Walker, Frank Kern and so on

all these guys don't have copywriting at all in their salespages or a little at best !!

this is all about long video where these guys talk about their life, showing their mansion and family and so on.

and they sell well.

So the point is : IS traditional copywriting still the best marketing on the web ?

 

[Lex DeVille]

So the point is : IS traditional copywriting still the best marketing on the web ?

Sales happen when the right people hit the right offer at the right time.

Guaranteed it is less an offer issue, or a copy issue, or a landing page issue.

I bet it's a targeting issue.

 

[The-J]

So the point is : IS traditional copywriting still the best marketing on the web ?

Have you listened to one of those VSLs?

They don't do anything different, they just say it.

Same principles. Same ideas.

It's easier to collect thoughts in a logical order in video or audio.

"Traditional copywriting"... what is that? A long-form style?

It's all about persuasion. And, it turns out, that it's a lot easier to persuade someone to eat a hamburger when they're starving.

 

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[MitchC]

The thing with long copy that they always say in those letters etc is this:

There's long copy, and then theres long winded copy.

You do not want your prospect to leave your page or not buy because a question was left unanswered.

If they are interested in what you are selling and you aren't long winded, they will read it.

 

[Andy Black]

Copy should be like a mini-skirt...

Long enough to cover everything, short enough to be interesting.




Personally, I like my *copy* to be as short as possible. Try writing AdWords ads for a few months and see how that improves your copy-writing.

 

[TheGrind]

long copy tend to be things of the past. now websites convert thanks to video.

if you look at legendary entrepreneurs online like Eben Pagan, Jeff Walker, Frank Kern and so on

all these guys don't have copywriting at all in their salespages or a little at best !!

this is all about long video where these guys talk about their life, showing their mansion and family and so on.

and they sell well.

So the point is : IS traditional copywriting still the best marketing on the web ?

I firmly believe that the more you tell, the more you sell.

It's been a debate for ages - people back then were equally busy yet made time to read long copy. Make it intriguing enough and you won't have to worry about losing their attention.

 

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[DaRK9]

I firmly believe that the more you tell, the more you sell.

I feel like this the answer to the long vs short copy BS.

If you can tell it in 3 paragraphs. Awesome. Do it.

If you can tell it in a super long scrolling sales page. Awesome. Do it.

If you can tell it in a 1 minute video. Awesome. Do it.

 

[Andy Black]

I suppose the point of my post is:

Get your offer in front of someone who desperately wants it, and you don't have to do anything to sell it.

 

[GuestUser450]

Get your offer in front of someone who desperately wants it, and you don't have to do anything to sell it.

Agree.

But also: Get your story in front of someone who desperately wants to connect with it.

I hate the trend and think it's a sign that we're getting dumber that we need magical origin stories to sell every damn thing, but I'd rather be rich than right.

I think great copy is whatever works within the narrative people subscribe to. In fact, maybe even more important than the problem is the solution they're willing to rationalize?

 

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[Andy Black]

Agree.

But also: Get your story in front of someone who desperately wants to connect with it.

I hate the trend and think it's a sign that we're getting dumber that we need magical origin stories to sell every damn thing, but I'd rather be rich than right.

I think great copy is whatever works within the narrative people subscribe to. In fact, maybe even more important than the problem is the solution they're willing to rationalize?

Sometimes I think one of my strengths is that I am a bit dumb. Haha.

Someone searches for a "plumber in dublin" then my ad says "Plumber Dublin", and my landing page says "Looking for a plumber in Dublin?"

No "copywriting" needed.

Get out of the way and give them what they want! (AKA get your "targeting" right)

 

[Jake]

I've been thinking about marketing my products towards a different crowd than who I currently spend most of my time marketing towards.

But..the more I speak to my customers the more I know I found a "hungry market"

A customer posted a photo on instagram of several of my products together exclaiming her love for them. I noticed a flaw in one of my products and shot her a msg. "Hey - I notice a flaw in your product xyz - can I replace it or give you a (insert large) discount on a future purchase? Oh - I've already bought every single one of your products you can replace it if you'd like but I thought it was suppose to be that way!

I believe something snapped in the post but man..shows me I hit the right market. Great post @Andy Black

 

[The-J]

Get your offer in front of someone who desperately wants it, and you don't have to do anything to sell it.

Yep. Search traffic does not need to be expensive.

 

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[TheGrind]

I feel like this the answer to the long vs short copy BS.

If you can tell it in 3 paragraphs. Awesome. Do it.

If you can tell it in a super long scrolling sales page. Awesome. Do it.

If you can tell it in a 1 minute video. Awesome. Do it.

Agreed. I also think it's all relative to the product as well.

For example, selling a bar of soap? Keep it to a few sentences, no one will read any more.

Selling a high priced coaching program? A few pages at least if it's a sales letter.

 

[The-J]

Selling a high priced coaching program? A few pages at least if it's a sales letter.

A high priced coaching program takes some time to sell.

People don't usually whip out their credit cards the second they read your letter the way through.

They research a bit. They Google things like "is high priced coaching program X a scam" and "high priced coaching program X reviews".

They post on forums asking about it.

They ask their friends who are in their niche.

They would like to call the company, too, in order to make sure they're not getting ripped off.

A sales letter or VSL is almost certainly not going to be the thing that converts them. Not that it ever was, anyway, as landing pages don't convert.

I'm of the belief that your sales letter should demonstrate exactly what goes on in your coaching program, as well as dispel any fear of not getting their money's worth. Most importantly, there should be included some recourse for them to get their money back.

With your high priced coaching program, you NEED remarketing. You NEED honest reviews. You NEED a guarantee.

Think to the last time you paid $5,000 for something. How long did it take you, from problem recognition to purchase, to decide to spent $5,000 there?

 

[TheGrind]

A high priced coaching program takes some time to sell.

People don't usually whip out their credit cards the second they read your letter the way through.

They research a bit. They Google things like "is high priced coaching program X a scam" and "high priced coaching program X reviews".

They post on forums asking about it.

They ask their friends who are in their niche.

They would like to call the company, too, in order to make sure they're not getting ripped off.

A sales letter or VSL is almost certainly not going to be the thing that converts them. Not that it ever was, anyway, as landing pages don't convert.

I'm of the belief that your sales letter should demonstrate exactly what goes on in your coaching program, as well as dispel any fear of not getting their money's worth. Most importantly, there should be included some recourse for them to get their money back.

With your high priced coaching program, you NEED remarketing. You NEED honest reviews. You NEED a guarantee.

Think to the last time you paid $5,000 for something. How long did it take you, from problem recognition to purchase, to decide to spent $5,000 there?

Agreed, coaching was just the first thing that came to my mind to use as an example that the amount of copy needed to sell a product or service is all relative to that product or service.

You make a great point though.

 

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