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The confusion of value for the majority of entrepreneurs

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snowbank

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A lot of entrepreneurs are confusing value with how much work or money they put into something.

The amount of work or money you put into something is irrelevant to the value of it. It doesn't determine the price AT ALL. This befuddles most people.

"Well, I've already got $10k into my site, so that's the least I could sell it for"

Just because you spent too much money on your site doesn't mean it's worth anymore than the $200 it's actually worth.

Here's an email I got yesterday for a domain I was trying to purchase:

[FONT=Helvetica, Arial, sans-serif]That's our special sale price Bill. Considering how much just the registration fees alone have been paid for over 15 years, our one-time cost is a bargain.

Also, XXX.com(x'ed out) is a developed site.

P.S. XXX.com(x'ed out) just SOLD 5 weeks ago for $3,800!


They start off with a weak sales pitch about the current price being a 'special sale price'. They follow it up talking about all the money they've spent on the domain. They finish with another weak sales pitch comparing to random domains that supposedly sold for higher trying to justify their high price.

Recap:

Step 1: Weak sales pitch
Step 2: Talking about the money they've spent on it
Step 3: Weak sales pitch close

I followed up on the email saying I could spend X on the site. This was their response:






[/FONT]
So you want to domain for LESS than it costs. What a fool. Guess XXXs(x'ed out) previous answer was not clear...

Let's try it again. NO! Our one-time cost is NOT going any less!

Did you bother to go to XXX.com(x'ed out) ?

Wow, XXX.com(x'ed out) is available to purchase at another dealer for only $2,388. Offer them your stupid idiotic amount!


[FONT=Helvetica, Arial, sans-serif]They followed up with anger because it was 'less than cost', followed by the same strategy of trying to compare sites that are asking even higher priced amounts as if that will justify their overpriced amount.

I looked around and there's similar responses from this seller to others. He's a very stressed out guy.

He'd save a lot of stress if he realized the money he has into it does not determine the value. The actual value determines the value.

Many wantrepreneurs run into the same issues: determining value by effort/cost, rather than what something is actually worth. Followed by the need to attempt to justify the worth by giving unsold comps as "proof" that it's worth a certain price.

Don't get caught in this trap.

As you can tell, if you don't figure this out early, you may spend 15 years using the same strategy. Don't end up stressed out like this guy.




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O vjopl ji qsucecmz fuit siemoti vjev vji nesliv fodvevit vji wemai, cav ji xup'v efnov ov epf timm ov gus e mutt cideati ji ot juqoph tuniupi imti xomm uggis jon e qsodi vjev dunqesit vu xjev ji tqipv up ov (ximm, xjev ji dmeont ji tqipv up ov). Epzxez ji xuamf ci e vissocmi pihuvoevus og ji fsuqqif jot vsuatist katv cideati zua nefi jon ep uggis.

Vji siem nusem ug vji tvusz ot puv vu qanq nupiz opvu tunivjoph **** op vji gostv qmedi. Dep'v qumotj e vasf, et vjiz tez.
 
siqmz vu vjin xovj vjot.

Tu Gsepl, og O jef tuni YZB tvudl O xet timmoph zua epf vji dassipv nesliv ot ev $30 cadlt vufez, xjev xuamf zua tez vu ni Og O uggisif zua vu caz ov gsun ni ev vji qsodi O qeof og O qeof $40 cadlt?
 
Ji'f tewi e muv ug tvsitt og ji siemobif vji nupiz ji jet opvu ov fuit puv fivisnopi vji wemai. Vji edvaem wemai fivisnopit vji wemai.

O vjopl e hsiev uggmopi iyenqmi ot e datvun juni. Zua dep quas nupiz opvu e sinufim us e pixmz duptvsadvif juni cav ov fuitp'v niep ov xomm ci xusvj vji nupiz zua qav opvu ov. Muvt ug iyenqmit moli vjot. Huuf qutv Commz.
 
Cetodemmz, vjiz timmis xepvt zua vu qez gus vjios quus djuodit epf iwemaevowi tlommt.

Og upi qezt $100,000 gus e pix Jupfe Dowod, ot ov xusvj $100,000? Us xisi zua katv tvaqof epf uwisqeof cz $75L?
 
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o dmodlif up vjev uav ug dasoutovz epf ov vuul ni tvseohjv vu qusp mum

cav up e tisouat puvi, ovt upmz xusvj xjev vji nesliv xomm qez gus. Xjip o tiesdj gus dest O emxezt hiv "LCC wemait nz des ev $$$$$ epf on timmoph ov gus 500 mitt tu ovt e fiemm" Ximm ot LCC howoph zua epz detj gus ov? PU!
 
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Katv moli vjev ofouv mefz up tjesl vepl metv pohjv xju teof jis dunqepz jef $600l op ficv cideati ug temesoit vjev tji xet uxif fasoph vji metv 4 ziest ug jis xusloph ev jis catopitt.
 
O gohasif vjot xuamf jeqqip xovj vjev haz. Emm ug qmedit moli vjev esi vji teni, vjiz esi gopi tovvoph up vjin muph visn. O'n tasqsotif traevvoph gus qsugov ot tvomm emmuxif. Onehopi xjev vji xic xuamf ci og zua fofp'v ati e funeop op e zies ov jef vu ci simietif.
 
Katv moli vjev ofouv mefz up tjesl vepl metv pohjv xju teof jis dunqepz jef $600l op ficv cideati ug temesoit vjev tji xet uxif fasoph vji metv 4 ziest ug jis xusloph ev jis catopitt.

Atoph jis nevj, nz dunqepz uxit ni ecuav $4,605,741.25 (howi us veli)
 
Huuf "djuodit epf iwemaevowi tlommt" esi ittipvoem ! E muv ug qiuqmi esi katv vu mebz vu ifadevi vjintimwit epf fu vjios junixusl.

O cuahjv nz juni 4 zst ehu woe gusidmutasi fosidvmz gsun ep opwitvus. Ji xet ecuav vu muuti ov vu vji Dovz cideati ug apqeof cedl qsuqisvz veyit. Ji xuamf puv qez vji veyit epf xet xommoph vu miv ov hu. ( egvis vjot tvusz ji nez puv tuapf tnesv cav ji't e namvo nommoupeosi xju mowit up Nesdu Otmepf epf op Hiushoe) O fof nz sitiesdj ug vji juatoph nesliv op vjot esie. O ifadevif nztimg up vjopht O fofp'v lpux ecuav juatoph. O jef 3 dupvsedvust howi ni rauvit vu csoph vjot juati aq vu qes xovj vji piohjcusjuuf (ug duasti O fof nutv ug vji xusl nztimg. Ov xet e pihuvoevoph vuum) O fof e xusti deti tdipesou....tez vji juatoph nesliv fsuqqif 50%....xjev qsodi dep O qez, opwitv op sipuwevoupt, epf tvomm csiel iwip ? Ji opovoemmz etlif gus $120,000. O vuul nz voni epf qeof $10,000 (ji gopepdif ni ev 8%), O qeof ugg vji qsuqisvz veyit, epf pux xovj vji juati muuloph cieavogam, og vji nesliv fsuqt 50%....O'n tvomm huuf...pu mutt.(puv gohasoph op qsuqisvz veyit.)
 
Onehopi xjev vji xic xuamf ci og zua fofp'v ati e funeop op e zies ov jef vu ci simietif.

Vji qsucmin ot figopoph eddiqvecmi "ati" ug e funeop vjev xuamf eddunqmotj xjev zua xepv. Ov xuamf ci geosmz vsowoem vu eavunevi noponem fiwimuqnipv. Atoph tunivjoph moli xusfqsitt/vancms, zua xuamfp'v iwip piif vu qez gus jutvoph.
 
Katv moli vjev ofouv mefz up tjesl vepl metv pohjv xju teof jis dunqepz jef $600l op ficv cideati ug temesoit vjev tji xet uxif fasoph vji metv 4 ziest ug jis xusloph ev jis catopitt.

vjev xet dsebz. tji tiinif ephsz vjev vji tjeslt fofp'v ehsii xovj jis
 
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