User Power
Value/Post Ratio
189%
- Mar 12, 2016
- 439
- 829
- 32
It shouldn't feel fishy.
Someone searches for an "emergency plumber in Dublin" because they're trying to find someone to help them with a plumbing emergency they have.
The landing page in that case is as simple as a big headline asking "Looking for an emergency plumber in Dublin?".
Relevance/targeting trumps fancy sales copy IMO.
Give people what they're looking for.
" give people what they're looking for".
Too often people get caught up in the next big thing or little ancillary details like landing pages or what type of email follow up to pursue.
Deliver what the customer wants and you never have to worry about the little details, they'll fall in place afterward.
Don't try to trick mislead or conceive. Be honest and just do a good job, that's one of the more overlooked parts of the fast lane equation.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.