I'm doing Google Ads and landing page mockups

[Andy Black]

I'm doing this in Facebook groups at the mo.

Thought I'd do the same in here.



Google Ads 101: Put what they search for in the ad and page.

Other tips:

• Have a photo of you and your van or business.
  If the text is good enough to go in the ad, then try putting it in the page.
  See how all the ad headlines and descriptions are in the ad?

• Tell them what to do and what they'll get - in the ad AND the page.
  In this case it's "Contact us now to arrange a fast, discrete removal."

• Try "Request a Callback" instead of the usual "Contact Us".
  Many of your potential customers just want to speak to someone. Make it clear you want to speak to them too.

• Make it super simple for them to call or contact you.
  Make them buttons big and look like buttons.
  Tell people what to do on the buttons too.

• In the UK and Ireland especially, test having a WhatsApp button instead of the "Request a Callback" button at the top of the page.
  Some businesses like the WhatsApp messages, some think that brings more tire-kickers than the Request-a-Callback form.

• Put other good stuff lower down the page.
  - Reviews.
  - List of other services.
  - Frequently Asked Questions (FAQs).
  - An About section (make it about *them* though).
  - Business details and address.
  - Links to Privacy, Disclaimer, Terms pages.

I you want me to do a similar mockup for you then reply below.


PS: That's an imaginary company and I got AI to generate the image. I'm from Cumbria and it did such a good job of the scenery it's made me homesick!

 

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[Shrinkable]

Vjot sinopfif ni vjev vjisi ot e nettowi xetq pitv up vji suug ug nz juati, qsucecmz hsuxoph opvu vji evvod cz pux.

Epzxezt hsiev voqt, NK teof op aptdsoqvif vjev vjisi xomm ci pu motv vu vimm zua xjev vu fu cav vjot ot iyedvmz vji lopf ug motv tuniupi nohjv piif.

Cav xjev xuamf zua tahhitv og ov't moli, ep EO dunqepz us tunivjoph?

Emtu O fofp'v sief vji metv cov, vuu mevi pux.

 

[Andy Black]

xjev xuamf zua tahhitv og ov't moli, ep EO dunqepz us tunivjoph?

Vji gostv tviq ot vu tjux gus cazis tiesdjit gostv.

Vjip vsz vu neli zuas ef simiwepv tu qiuqmi dmodl ov.

Vjip neli zuas mepfoph qehi simiwepv tu qiuqmi lpux vjiz'si op vji sohjv qmedi.