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The Beginner's Guide To The Sales Funnel

Discussion in 'Advertising, Marketing, Social Media' started by Argue, May 7, 2018.

  1. Argue
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    Argue Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    [​IMG]

    Getting Started
    The funnel is a tool designed to turn visitors into customers. The visitor goes through a series of steps that lead them to take action. Learning the basics of the funnel will help your online business with conversions.

    The Funnel
    [​IMG]
    There are typically 5 parts to the funnel.
    • Awareness
    • Acquire
    • Convert
    • Retain
    • Refer
    The Awareness Stage
    Here is where we make potential customers aware of our brand, product, or service.
    • Examples On How To Build Awareness
      • Create blog content around customers needs.
      • Improve your website's SEO.
      • Post relevant content on social media.
    The Acquire Stage
    The goal here is to generate leads.
    • Examples On How To Acquire Leads
      • Provide content in exchange for a user's email address.
      • Run paid ads on Google and Facebook.
      • Get the user to create a new account at checkout.
    The Convert Stage
    At this part of the funnel, the goal here is to persuade customers to buy your product, service, or brand.
    • Examples On How To Convert Customers
      • Decrease the number of questions on a form.
      • Optimize your lading page design.
      • Add a pop-up with an offer before the visitor leaves your site.
    The Retain Stage
    Here is where we get customers to continue using our product, service, or brand.
    • Examples On How To Retain Customers
      • Create email marketing campaigns over 3 months to educate or inform the customer.
      • Create a video series that help customers understand your product.
      • Offer discounts to repeat customers.
    The Refer Stage
    Here is where we get current customers to help promote our product to their friends.
    • Examples On How To Get Customers To Refer
      • Email existing customers with a referral percentage deal in exchange for a new customer.
      • Use social media features, like a facebook share button.
      • Customer receives 10% off their next order every time their friend clicks on their referral code.
    Summary
    In general, this is what the funnel looks like. The customer follows steps through the funnel to ultimately buy your product. Remember, the funnel is different for every business. Using the funnel will help you with your goals to get new customers.

    :clap::
     
    rwhyan, 100k, Hijena1 and 17 others like this.
  2. Maxboost
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    Maxboost Silver Contributor I've Read UNSCRIPTED Speedway Pass

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    thanks I needed this
     
    Argue likes this.
  3. Argue
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    Argue Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Anytime @Maxboost. I hope this guide helps you out. :smile:
     
  4. Late Bloomer
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    Late Bloomer Gold Contributor Read Millionaire Fastlane Speedway Pass

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    I knew about this, but it's new to some people... and always worth a discussion. Thanks for the post.

    Perfect example of how successful business is a process, not an event. People aren't interested in the true story of trial and error to improve the metrics on each phase of the funnel. They only want the excitement that somehow, customers magically showed up!
     
    YoungPadawan, Mattie and Argue like this.
  5. Argue
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    Argue Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Thanks for popping in @Late Bloomer. I 100% agree.

    Process always > event.
     
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  6. Argue
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    Argue Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Bump.
     
  7. Maxboost
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    Any reading materials for more info?
     
    Argue likes this.
  8. Argue
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    Argue Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Good question. I’ll share some later. Thanks.
     
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  9. Xolorr
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    Xolorr Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Very, very awesome post argue.

    Your dedication to the design of all your threads fascinates me
     
    Xeon likes this.
  10. BlackMagician
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    BlackMagician Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Thanks for the information. Learned something valuable.

    can you provide more information to read?
     
    Xeon likes this.
  11. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Dotcom secrets ebook has a lot of details on funnels etc.

    @Argue Can we use paid ads such as FB/Google in the Awareness stage?
     
  12. jcvlds
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    I would say you can.

    You could position and present the ad as answering a common question/pain point by your audience for which your product will eventually help solve that problem.

    Brainstorm over deep questions that dig deep and cause your audience to become ‘Aware’ that they are experiencing that pain point and perhaps they hadn’t even realized it or thought about it.

    If the ad’s sole purpose and goal is to get the viewer to become aware of the problem, then make sure to use re-targeting to then present those people who are now aware with another ad that will walk them through the other stages in their buyers journey.


    Sent from my iPhone using Tapatalk
     
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  13. c.dream87
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    Thank you
    I have a small company of craft bags, I can not convert people who follow me on fb.
    Maybe I'm wrong...
     
  14. ZeroTo100
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    Thanks for sharing.

    What’s the purpose of the funnel?

    If it’s ok, I’d like to add...

    A lot of marketers go straight for the kill...Drive ads straight to a lander..I’ve done this too but it’s not the best way to go about it. I think there are better strategies and they include nurturing your relationships. One of the biggest ingredient in conversion (I don’t care who you are) is simply getting people to trust you. If they say hey, this is something for me...the next thing they are going to ask is “Is this person full of shit or can I trust them,” or vice versa.

    Do you use a funnel approach throughout the entire content creation process on your site or just to sell a specific product or collect leads?

    The stages of my funnell would look something like this...

    I like to add additional layers to the funnel

    Cold > Warm > Awareness> Interest > Consider > Purchase

    OR

    Attention > Awareness > Interest > Desire > Action

    Depending on what my traffic plan is to get people into the funnel.

    I would never send paid traffic directly to an option or an interest page.

    It might even be a good idea to research some topics and write up a content plan for the funnel.
     
    c.dream87 likes this.
  15. ZeroTo100
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    I’d also like to note that “warm” traffic is very important. It’s measurable data and can help with determining audience segments and demographics for the purpose of getting new traffic or even who to send paid ads to. If you already have built content and some of your warm traffic is moving down the funnel, that is measurable data. Where will you go to continue to get new people into your funnel? You can’t waste money finding out but if you are pulling data, you can go to groups, forums, Facebook and IG pages and target those segments.
     
    c.dream87 likes this.

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