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GOLD! The "Astonishing Secrets" Thread

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IceCreamKid

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Loving the title of this thread ryanv408, really displaying that copywriting skill you acquired lol! Great post!
This thread has been live for only 48 hours and currently has over 2,000 views. Holy shnykies, could this mean that copywriting actually works? Could I use this to grab more attention for my business?

Nah...it doesn't work. The Dolphin lied. I'll just go back to playing Call of Duty and Assassin's Creed...wait ugh I'm too drunk for that. I'll get motion sickness.
 
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IceCreamKid

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I’m not going to post much for the next few days. I’m busy as hell…I think I have to buy a van or a u-haul to pick up product now because my Nissan Maxima can’t carry everything anymore. I end up taking multiple trips and it’s a pain to do that all the time.

Maybe I’ll rent a u-haul first and see how that works out. I hate spending money when I don’t have to. On the insider call yesterday, they were talking about how Sam Walton would buy folding chairs and fold out tables instead of real furniture…omg that’s awesome. The guy was truly on a mission.

Since I won’t be as available for the next few days to drop ice cream on the ground for you guys to lick off the concrete, I want to leave you with some homework.

Harness The Attitude of Gratitude

Have you ever started a morning on the wrong foot and everything else seemed to follow that overall vibe? By the end of the day, you’re drained because anything and everything seemed to not be going your way. You’re angry, tired, and frustrated. Sick and tired of being sick and tired. Here’s a trick to change all of that.

Every morning, write down 3-5 things that you’re grateful for. This will allow you to start your day from a mindset of abundance. When you do this first thing when you wake up, everything else that you do throughout the day will be done in support of that overall positive mindset. It sets the tone immediately.

You’ll find that you first start with very general stuff like, “I’m grateful for my 3 mistresses”. After a few weeks, you’ll run out of things to list that you’re grateful for so you’ll start getting VERY specific like:

1. I’m grateful for how Mistress A makes me feel when she smiles at me with her cute little dimples

2. I’m grateful for how amazing of a cook Mistress B is

3. I’m grateful for how Mistress C seems to really take the time to listen and understand me

You’ll start noticing all of the tiny details in your life that you can be grateful for. It’s a better feeling than shrooms, coke, and weed. It’s not better than sex though. Sex is better than ice cream, just my opinion.

Customers will notice your overall positive vibe and love you for it. I’m convinced Disney is such a powerful company because they have mastered the art of positive vibes and communicated it on a massive scale. They make you feel good. They make you forget all of the bullshit responsibilities that we have to endure as adults. They make you feel childlike again. Being childlike is key…that’s why ice cream and getting drunk is the common theme in a majority of my posts. Don’t take shit so seriously, it’s all just a game. Your job is to connect the puzzle pieces together.


I have a fat crush on the chick in this video. I hope the ladybird in my life doesn't read this haha. She's a fastlaner too, but made her millions in real estate development. She's the reason why I learned to love people. Let me tell you, the right woman in your life can be the greatest motivator in the world. With the wrong woman, you can work 24 hours a day and never get even close to building a smoothly running ice cream shop. Where are all the female entrepreneurs at, anyway??? I remember seeing a few around here...Determined, AroundTheWorld, where are the rest?

Mastering the art of gratitude is essential because you need it in order to get through the times of failure. Make no mistake about it, you WILL fail on your path to ice cream heaven. But you will fail better going forward. Fight to make it work and keep the faith. Developing an overall mindset of positivity and abundance is crucial because there are A LOT of roadblocks in Candy Land.

The gremlins in Candy Land are filled with hatred, envy, jealousy, selfishness, and cynicism…they will try to steal the ice cream out of your hands while you are doing cartwheels and jumping jacks. They hate to see you so happy, but don’t let it get to you. They’re just hurting and frustrated inside. You still love them anyway. They just don't know any better. I remember MJ saying that someone even stole an Insider subscription from him. How the hell do you steal in Insider subscription, @MJ DeMarco ???

Believe in yourself. Because not truly believing leads to doing shit half assed. Half assing your work leads to failure. Failure leads to you not being able to give back to the world. I need you to develop an abundance mindset so you can get get an abundance of ice cream so that we can give back.

Isn’t entrepreneurship amazing? Not only is it the fastlane to ice cream, but it’s also the fastlane to becoming a better, stronger, happier version of yourself. Don’t you want to become a happier version of yourself?

We’re giving back to the people in Candy Land. Spreading it across the country. One scoop at a time.

See you all later. I'm almost done talking about mindset. After that, we're going to jump into marketing.

p.s. I'm still convinced mindset is everything. Get your mind right. Get drunk and be happy cuz they play some really good music inside the ice cream shop.
 
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My brother, this post of yours hurts me deeply because you remind me of a younger version of myself. It hurts me to see others go through such pain.

Do you know why you're hurt? I'll tell you why...a lot of your hurt comes from the expectations you have placed on others not being met. Learn to love people AS THEY ARE. Not for who you expect them to be. That is the Dolphin way.

Don't give up.
You are 100% right, and I have been working hard on it believe me. Thank you again, you're a source of inspiration for sure.

Be grateful for all of those challenges. The a**hole boss, the bitch that betrayed you after you gave her your heart, the “friends” who took advantage of you…they were all there to help you become a stronger version of yourself.

Be thankful for them. Love them for what they did for you.
Isn’t entrepreneurship amazing? Not only is it the fastlane to ice cream, but it’s also the fastlane to becoming a better, stronger, happier version of yourself. Don’t you want to become a happier version of yourself?
You really know whats up, I can't say it much better. Keep that ice cream factory churnin', I'll be doing my homework :rockon:
 
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IceCreamKid

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wow, Ryan. YOU rock!

Z
Omg zen******* just told me that I rock. I wasn’t planning on posting here for a few days because I’m super busy running the ice cream machines, but I just had to respond to his post and drop more ice cream on the floor. I’m here to serve all of you and help you shift your mindset so here is some additional ice cream.

We here at the ice cream shop operate by a different set of beliefs from most others. This goes a bit deeper than the CENTS formula. Our beliefs are in no way original…we found them while sailing the Pacific Ocean when we stumbled upon an underwater city called Oceania, where many Dolphins are swimming around. They didn’t realize it at the time during our conversations, but we were secretly reading in between the lines to dissect the deeper meaning behind why the Dolphins were successful. We found that the only thing that separated the Dolphins from all the other creatures in Oceania was their mindset. I took some notes and locked them in a treasure chest to be brought with me back to Candy Land. I never intended to share such notes, as they contain the deepest secrets of the Dolphin…but I asked him how I could repay him for what he’d done for me and he told me to share the ice cream with others.

This is what we believe in the ice cream shop…

We truly believe in our hearts that we have the ability to achieve anything that we put our minds to, therefore we demand persistent daily action towards achieving such goals. We are deeply rooted in reality and do not mentally masturbate. We threw all of the excuses in the trash can. A few bums found the list of excuses in the trash and started using them, but that’s their choice.

We realize that whatever dominating thoughts inside of us will eventually manifest itself outward into physical reality. We must never let the negative gremlins in Candy Land allow their comments to dominate our thoughts. If this happens, it’s game over.

We believe that a true ice cream shop cannot last long term unless it offers honest and fair ice cream to the people. Therefore, all of our transactions must benefit EVERYONE involved. There is no selfishness in the ice cream shop.

We convince others to serve us ice cream because we will FIRST serve them, with zero attachment to our personal gain. We get them to believe in us because we believe in them first.

We are very conscious of our health. We have a big focus on cardio and weightlifting, thanks to PatrickP. Online we eat lots of ice cream and take shots of tequila every 15 minutes, but in the real world we don't take any ice cream because sweets spike our insulin. Spiked insulin is what causes diabetes and make us feel tired. We need high energy within ourselves to run the ice cream shops. Good health is vital.

We believe that the real price of achieving mountains of ice cream is hard work. There are no shortcuts in Candy Land. There are bicycles, cars, and skateboards to get you to your location faster, but there are no shortcuts.

Lastly, it was never about the ice cream. It’s about loving people and removing the pains from their lives at a massive scale. The ice cream and alcohol is simply a byproduct of the value the ice cream shops bring to Candy Land.

Shift your mindset. Work hard. Expect more from yourself.

I think my biggest mindset shift was when I realized that I was my own biggest obstacle.

Master yourself. Master your fears, your bad habits, your insecurities.

Dude...that's the crazy thing about entrepreneurship. After you're done mentally masturbating over inspirational quotes and you finally start taking action, all of the insecurities and fears that you hide from will come to the surface. That's where the real warrior either comes through or retreats back into mental masturbation mode.

In business, you alone are responsible for your results. There's nothing to hide behind...you can't blame your boss, the economy, whatever. You are responsible and you are your own greatest obstacle.

Try to speed through the mental masturbation phase fast and get the ice cream asap. You'll like the person you become.

Come learn the moves so you can dance with us at the ice cream shop. We got better music than MTV and Coachella...dude, why doesn't MTV play music anymore btw? That's pretty whack.
 
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Joshyybaxx

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It's Australia day here, I wish I could teleport all you cool cats to Australia to drink stupid amounts of beer, enjoy the BBQ's in the park or on the beach and dance and talk shit around a bonfire late into the night, it's summer so ice cream for all!

One thing I would love to add is to find your why, make the idea bigger than you. Provide love and help for all, never judge or lose your temper with someone who hasn't yet awoken to the hidden path of fun and prosperity (and hard work), keep an open mind and allow people to open up to the idea as well since most people won't get it at the start.

Play the fool, don't get jaded, serve your tribe the the best ice cream and they'll return to you with friends who will want what you have to offer as well, trade the different flavours between friends until you collect all the ice cream flavours and blend it together for the sweetest, creamiest ice cream flavour and share it with the world, after all those who have realised the ice cream secret know that we do not live in scarcity, only abundance.



<3
 

chriskelley

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I’m convinced Disney is such a powerful company because they have mastered the art of positive vibes and communicated it on a massive scale. They make you feel good. They make you forget all of the bullshit responsibilities that we have to endure as adults. They make you feel childlike again. Being childlike is key…that’s why ice cream and getting drunk is the common theme in a majority of my posts. Don’t take shit so seriously, it’s all just a game. Your job is to connect the puzzle pieces together.
I can't even begin to tell you how true this is. I just spent 6 days in Florida, just at Disney theme parks. There were times that I almost felt like I was in an alternate universe.

I came back home completely positive, refreshed and focused on finding the ice cream.

They pull out every stop to make your experience nothing but amazing and totally positive. I can't even imagine what the world would be like with more Disney-style service!

Man, this thread just stokes the fire for me. I may not sleep tonight.
 

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IceCreamKid

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I can't even imagine what the world would be like with more Disney-style service!
My little tribe in Candy Land are beginning to understand. It's not about being a cold cash taker. Building a brand is about invoking emotion within your customer. About making them feel AWESOME.

Did you notice that Disney uses a lot of copy to advertise within their parks? You won't notice copy if you haven't studied it...so let me break down the psychology behind the madness for you by using the headline of this thread as an example.

The Astonishing Secrets That zen******* Never Told You...Exposed!

The Astonishing-This makes what I'm about to tell you sound shocking, amusing, and interesting. It makes the reader say, "hmmm I'm curious about this..."

Secrets-Humans are naturally very nosy. They want to know all the dirty little secrets about their co-worker who's hooking up with the boss. Use the word "secret" in your advertising...it is POWERFUL.

That zen*******-I use zen*******'s reputation on this forum to extend credibility to myself. It makes you believe my posts hold more validity(you shouldn't believe anything I tell you btw, the police keep me handcuffed and in jail most of the day because the sugar intake from the ice cream keeps me bouncing off the walls). This is why you see makeup companies pay celebrities millions of dollars to star in 30-second commercials. It extends credibility to the product.

Never Told You-What? zen******* kept something from us? I must click on this thread to find out the secrets!

Exposed!-This is the call to action. The seller(myself) is offering his invitation to buy the product(click on the link to the thread)

Re-read this post a few times and read between the lines guys. This is POWERFUL stuff, and when used correctly...you will have enough money to afford the quality alcohol and quality ice cream. I'm a cheap guy though so I go for that $3 wine from Trader Joe's and store brand ice cream.

My income tripled within 30 days of learning copy. My life hasn't changed much though so don't look at it as if life is so amazing as soon as you make a little more ice cream. Don't increase your spending as you increase your income. You're smarter than that. True happiness comes from within anyway.



Disney...you are a clever little bugger. GENIUS. Just so you all know, I am the #1 fan of Disney. Literally. I can spontaneously spit out crazy facts about Disney that would blow your mind, but that's for another forum.

Thinking about adding webinars to scale out sales for my business. Webinars are a dope way to gain trust with the customer. Once you have their trust, you get the ice cream. Why do you think MJ got so many book sales so easily? He had a ridiculous following of rebel maniacs following him on this forum. Love them and build trust first. That's the motto.

Back to work guys. Stay focused. Giving back to the people. Take action.

Stay frosty. And drunk.

p.s. I'm thinking about moving this thread to the Inside. This stuff is getting too valuable now...especially when I dive into the real marketing stuff next week or so. Don't you want to pay MJ back for all of the value he has given to you? Show a little bit of honor, geez. You get what you give.
 
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wilddog

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The words of Ryan and Zen are very close to the teachings of mindfulness meditation. It's about being here, in the present moment, and open to everything with a non-judgmental attitude. It's funny to realize how blind you have been to the world because of the constant rambling in your brain. When was the last time you were in the present moment? What did you have for breakfast and what did it taste like? I bet you only vaguely know.
When we open ourselves to the world, the world is open to us.
 

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You’ll start noticing all of the tiny details in your life that you can be grateful for. It’s a better feeling than shrooms, coke, and weed. It’s not better than sex though. Sex is better than ice cream, just my opinion.
I love your style. You should write a book :)

Don't know how I missed this thread until now. Great stuff.
 

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My little tribe in Candy Land are beginning to understand. It's not about being a cold cash taker. Building a brand is about invoking emotion within your customer. About making them feel AWESOME.

Did you notice that Disney uses a lot of copy to advertise within their parks? You won't notice copy if you haven't studied it...so let me break down the psychology behind the madness for you by using the headline of this thread as an example.

The Astonishing Secrets That zen******* Never Told You...Exposed!

The Astonishing-This makes what I'm about to tell you sound shocking, amusing, and interesting. It makes the reader say, "hmmm I'm curious about this..."

Secrets-Humans are naturally very nosy. They want to know all the dirty little secrets about their co-worker who's hooking up with the boss. Use the word "secret" in your advertising...it is POWERFUL.

That zen*******-I use zen*******'s reputation on this forum to extend credibility to myself. It makes you believe my posts hold more validity(you shouldn't believe anything I tell you btw, the police keep me handcuffed and in jail most of the day because the sugar intake from the ice cream keeps me bouncing off the walls). This is why you see makeup companies pay celebrities millions of dollars to star in 30-second commercials. It extends credibility to the product.

Never Told You-What? zen******* kept something from us? I must click on this thread to find out the secrets!

Exposed!-This is the call to action. The seller(myself) is offering his invitation to buy the product(click on the link to the thread)

Re-read this post a few times and read between the lines guys. This is POWERFUL stuff, and when used correctly...you will have enough money to afford the quality alcohol and quality ice cream. I'm a cheap guy though so I go for that $3 wine from Trader Joe's and store brand ice cream.

My income tripled within 30 days of learning copy. My life hasn't changed much though so don't look at it as if life is so amazing as soon as you make a little more ice cream. Don't increase your spending as you increase your income. You're smarter than that. True happiness comes from within anyway.



Disney...you are a clever little bugger. GENIUS. Just so you all know, I am the #1 fan of Disney. Literally. I can spontaneously spit out crazy facts about Disney that would blow your mind, but that's for another forum.

Thinking about adding webinars to scale out sales for my business. Webinars are a dope way to gain trust with the customer. Once you have their trust, you get the ice cream. Why do you think MJ got so many book sales so easily? He had a ridiculous following of rebel maniacs following him on this forum. Love them and build trust first. That's the motto.

Back to work guys. Stay focused. Giving back to the people. Take action.

Stay frosty. And drunk.

p.s. I'm thinking about moving this thread to the Inside. This stuff is getting too valuable now...especially when I dive into the real marketing stuff next week or so. Don't you want to pay MJ back for all of the value he has given to you? Show a little bit of honor, geez. You get what you give.
Copywriting secrets exposed!!!! LOL. Rep Transferred...

(Thread reminds me a little of the "Learning to Program is Stupid" thread ... has a nice hook.
 

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This might sound silly or stupid but I didn't really understand what copy was until I joined the Insiders here.. I find the comments about Disney fascinating also! Just ordered The Boron Letters on Kindle, let's do this fellow Ice Creamers :rockon:
 

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Ryan, where can I find the old ads that Gary is talking about in his letters, to rewrite them?

I see like 2 in google
 
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IceCreamKid

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Great Thread Ryan...
Damn...JackEdwards just complimented me. I can't lie, this one moved me. I have mad respect for the guy...I hope one day I can ride in his F430.

I had my first $2k day today. I can't figure out why it happened so I'm currently investigating it so I can repeat the process. Business is all about optimization and repeating what works best for you after you have optimized.

This morning, I got approached by an MLM to be a motivational speaker for them. They were asking me to lie and pretend that I had created a huge downline for myself. I can't sell my soul. My reasons for wanting to motivate you guys go far deeper than money. I'm super busy running my business right now and I spend a lot of time/energy writing these posts to make sure that each one is fun yet informative at the same time.

I never told anyone this, but JackEdwards played a part in my story as well. Many fastlaners on here did, actually. They say good artists copy and great artists steal.

I stole the Dolphin mindset about love and persistence. I stole the JackEdwards angle of creativity...the guy approaches business from crazy angles and I am amazed by it. I stole the CENTS formula from MJ. I stole Vigilante's thoughts about branding. I'm actually stealing from all the rich guy contributors on here and giving back to the people, just like Robin Hood bwahahah! Like a ninja thief in the night, I stole bits and pieces from everyone and created my own amazingly tasty blend of ice cream that the people apparently want to pay money for. Please make sure that the people are willing to pay money for your ice cream before you go out and invest your entire life savings towards an ice cream factory.

This thread is nearing 4,000 views yet I see very few people taking action. To say that I am frustrated by it would be an understatement.

I've decided that I'm going to create an mp3 audio file to address all of the peeps in here who hide behind the computer and aren't taking action. We will cover fear, limiting beliefs, your why, and all sorts of cool stuff that I taught to my friends in the offline world. I first started addressing it with typing, but it simply isn't effective enough because you can't feel the underlying emotion behind what I'm saying. ALL FREE. Ice cream for everyone yaaay!

Real talk, the Dolphin mindset works...I've seen it at work with my own eyes. One of my buddies was even a former drug dealer in San Francisco and he seems to be on the road to turning his life around. He hasn't built a fully running ice cream shop yet, but he's taking baby steps learning it every single day. And that's what counts. Taking action every single day.

Anybody read the story of the tortoise and the hare? The tortoise never stopped. He just kept taking consistent action every single day and eventually won the race. Wanna be successful? Develop the habits of success. The only place where "success" comes before "work" is in the dictionary.

Everything on the exterior of your life is a reflection of what's going on internally within your mind. Shift your mindset.
 
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IceCreamKid

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I love your style. You should write a book :)

Don't know how I missed this thread until now. Great stuff.
I actually did write a book, but it's only 1 page long and has 6 words in it...

TAKE ACTION. GET THE ICE CREAM.
 
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IceCreamKid

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Ryan, where can I find the old ads that Gary is talking about in his letters, to rewrite them?

I see like 2 in google
My friend, seek and you shall find. Knock and the door will open. Sometimes lady luck doesn't answer until you knock on her door with a sledgehammer while screaming at the top of your lungs. Dude, I'm telling you it works.

I have given you the compass to lead you in the right direction. Entrepreneurs are not given step by step directions for the path to millions. They blaze their own path, right @Vigilante?

Trust, I'm not doing this to be mean to you. I am doing this to make you strong and resourceful.
 
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IceCreamKid

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Awesome thread !

As someone who is interested in R.E Development I would love to hear her story, you should get her to post :p.
She started out broke just working menial jobs. Chick pinched her pennies hard to get through those times.

After saving up some money, she took a shot at just rehabbing single family homes to pile up the cash. She called them "lipstick jobs" because all she did was put on a fresh coat of paint on the exterior/interior, new carpets, and maybe a few other minor things.

She got bored of that and started buying underperforming apartment complexes, fixing them up and filling the vacancies then selling them once they're stabilized. She pooled money from other investors to buy the apartments. THAT PART WAS NOT EASY. Do not get into that business unless you're good at selling and are willing to work your a$$ off.

She got burned out from working so hard and started buying shitty old homes in California then completely tearing them down and building nice homes in their place. At this point she was doing very little of the work. She would just hire that out. For the area she was building homes in, most of the buyers were out of state investors so she decided to start a property management company to manage the properties for them after the sale.

Property management is a dope business because in a sense you're borrowing someone's asset and getting a piece of their cashflow without putting any money down. I tried starting a property management company a few years back, but it failed because I didn't have the Dolphin mindset yet. I'm pretty sure if I tried it again it would be successful. Once you have the right mindset, everything seems to fall into place. The problem is that the mindset doesn't come by just reading books and posts on here...you'll get a basic idea of it from reading, but it really gets solidified in your mind when you experience it firsthand in the trenches.

She's pretty much retired now. I love her soooo much and have the highest admiration for her. But yea, not all millionaires these days are created online. I really like offline business. Actually I like both haha damnit I like diving into everything, it's fun.

Let me tell you something though...Success doesn't necessarily lead to happiness. Happiness is the definition of success. She's so bored right now and trying to find purpose in her life. Shoot, sometimes I feel the same. I think that's why I post here...we all want meaning, you feel me?
 
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OGX16

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She started out broke just working menial jobs. Chick pinched her pennies hard to get through those times.

After saving up some money, she took a shot at just rehabbing single family homes to pile up the cash. She called them "lipstick jobs" because all she did was put on a fresh coat of paint on the exterior/interior, new carpets, and maybe a few other minor things.

She got bored of that and started buying underperforming apartment complexes, fixing them up and filling the vacancies then selling them once they're stabilized. She pooled money from other investors to buy the apartments. THAT PART WAS NOT EASY. Do not get into that business unless you're good at selling and are willing to work your a$$ off.

She got burned out from working so hard and started buying shitty old homes in California then completely tearing them down and building nice homes in their place. At this point she was doing very little of the work. She would just hire that out. For the area she was building homes in, most of the buyers were out of state investors so she decided to start a property management company to manage the properties for them after the sale.

She's pretty much retired now. But yea, not all millionaires these days are created online. I really like offline business. Actually I like both haha damnit I like diving into everything, it's fun.

Let me tell you something though...Success doesn't necessarily lead to happiness. Happiness is the definition of success. She's so bored right now and trying to find purpose in her life. Shoot, sometimes I feel the same. I think that's why I post here...we all want meaning, you feel me?


I feel ya' brother

Thanks for taking the time out to respond, really gave me insight on what I need to do.
 

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Let me tell you something though...Success doesn't necessarily lead to happiness. Happiness is the definition of success. She's so bored right now and trying to find purpose in her life. Shoot, sometimes I feel the same. I think that's why I post here...we all want meaning, you feel me?
What if you switch those 2 around?

Have you seen this? You might like it:


Also, I'm still working on my "why" statement that you suggested in my other thread. Thanks! :)

Here's a guide for developing your "why" that might help others develop theirs: http://www.matt-tod.com/1/post/2014/01/day-2-developing-your-own-personal-why-statement.html (does this look good?)

I love this mindset stuff!
 
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OP
IceCreamKid

IceCreamKid

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What if you switch those 2 around?

Have you seen this? You might like it:


Also, I'm still working on my "why" statement that you suggested in my other thread. Thanks! :)

Here's a guide for developing your "why" that might help others develop theirs: http://www.matt-tod.com/1/post/2014/01/day-2-developing-your-own-personal-why-statement.html (does this look good?)

I love this mindset stuff!
This is waaaay too cerebral for my little mind to digest right now.

NO MORE THINKING. TAKE ACTION. GET DRUNK. GET THE ICE CREAM.
 

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