I write this because this was something I was ‘stuck’ with. For too long…
This was something I wish I would’ve read a year or so ago. Luckily, I got snapped out of it by a good friend. This post is here for you, to do the same.
So I have big dreams… as I’m sure many of you do too.
I had plans, lots of them, I knew what I wanted. I knew what colour my Ferrari was going to be. I had read all the books, I had my goals, I had my vision.
But I just couldn’t get started…
Why?
I had it all planned out.
My idea had to be unique, protectable, satisfy CENTS, and I had to be able to see the pathway to my revenue goals.
So there I was each day, sitting there on my laptop, waiting, looking busy, feeling busy, but not really doing a whole lot of anything. Telling myself that I was ‘saving’ myself for that one idea I knew that I could get behind 100%.
So I know you are familiar with the 2 words ‘Take Action’ yeah, we love it around here... It is the cure-all for any situation. It is prescribed so often that the words unfortunately lose some of their punch.
But, there really is so much magic in these 2 words
And here’s why…
(This could get messy)
I was sitting at point A (waiting for my big idea) thinking about point Z (My billions, private island, red Ferrari etc etc).
But the only options I can see at point A, was B and C.
“Il wait” - I thought, the options I have at the moment won’t get me to where I want to be. I will have that flash of insight, that idea that I’ve been waiting for…
“I can’t take option B, because there’s no barrier to Entry, and I’m not really sure if there's a Need and it’s gonna be hard to Scale”
“And well, option C is out of the question. The business model has no Control, and if it did take off someone would probably steal my idea… no point moving forward with that...
And so at this point here. Instead of B and C, you do... nothing…
You’re still sat at A.
Waiting, waiting, waiting.
Waiting for that insight to get you straight to Z. Waiting for that event…
Now, here’s the magic.
What if you took action on option C?
Despite all the ‘problems’ with the idea, the limit as to how far you think you can take it, and your feeling that this business isn’t ‘the one’ - you move forward.
And when you move forward, something magic happens.
When you advance with option C, something strange happens, you begin to see new stuff, new problems, new ideas, new frustrations, new markets. Stuff you would have never seen had you sat at point A behind your laptop, waiting, ‘saving yourself’ for the big idea, the juicy, venture capital backed, superstar idea.
And look what’s happened…
Now you're at C, you see options D,E,F and G… Wow!
These new options could be problems within the industry you now see as a result of being deep in the trenches. Or, it could be an improvement on a product or service that you can now see customers crying out for. Or it could be something completely unrelated…
Point is, move the f forward. Wherever you are.
And guess what when you take action on option F it’s still not gonna be perfect, there is gonna problems, limits, barriers, competition. But it’s your job (yes you) as the entrepreneur to figure this shit out, make it work, and WIN.
And guess what… now you’re at F, we now see options H, I, J, K, L, M and even N!!!! A lot closer to Z, then you were when stuck at A.
MOVE FORWARD. TAKE ACTION.
Realise who you are, where you are, and what you currently are. Have some perspective on your situation.
You are making £0? Well your goal is to make £50.
And when you’re at £50 guess what now make £250.
You're making £250? You guessed it, go earn £500…
There is no salary cap in entrepreneurship...
RINSE & REPEAT.
Hollywood entrepreneurship would love you to believe that you are just sitting there one day, you are enjoying a breeze in the air, and that billion £ idea just smacks you in the face.
Of course, from that point on you are somehow fully equipped to execute flawlessly on this idea and hit your 9 figure goals.
“But what about….. He did it…”
Sure it can happen on your first shot, but so can hitting a hole in 1 on a par 4.
I’m not saying don’t dream big. Dream huge. But be aware of where you are now. Realise that everything you dream of isn’t going to land on your lap… You have to get filthy dirty in the trenches and just move forward (take action) everyday.
Stop waiting. Start doing.
You don’t need to see all the steps, you just have to take the one you can see now, right there in front of you… You can wait all you want... That elevator to the top you called, isn’t coming.
This was something I wish I would’ve read a year or so ago. Luckily, I got snapped out of it by a good friend. This post is here for you, to do the same.
So I have big dreams… as I’m sure many of you do too.
I had plans, lots of them, I knew what I wanted. I knew what colour my Ferrari was going to be. I had read all the books, I had my goals, I had my vision.
But I just couldn’t get started…
Why?
I had it all planned out.
My idea had to be unique, protectable, satisfy CENTS, and I had to be able to see the pathway to my revenue goals.
So there I was each day, sitting there on my laptop, waiting, looking busy, feeling busy, but not really doing a whole lot of anything. Telling myself that I was ‘saving’ myself for that one idea I knew that I could get behind 100%.
So I know you are familiar with the 2 words ‘Take Action’ yeah, we love it around here... It is the cure-all for any situation. It is prescribed so often that the words unfortunately lose some of their punch.
But, there really is so much magic in these 2 words
And here’s why…
(This could get messy)
I was sitting at point A (waiting for my big idea) thinking about point Z (My billions, private island, red Ferrari etc etc).
But the only options I can see at point A, was B and C.
“Il wait” - I thought, the options I have at the moment won’t get me to where I want to be. I will have that flash of insight, that idea that I’ve been waiting for…
“I can’t take option B, because there’s no barrier to Entry, and I’m not really sure if there's a Need and it’s gonna be hard to Scale”
“And well, option C is out of the question. The business model has no Control, and if it did take off someone would probably steal my idea… no point moving forward with that...
And so at this point here. Instead of B and C, you do... nothing…
You’re still sat at A.
Waiting, waiting, waiting.
Waiting for that insight to get you straight to Z. Waiting for that event…
Now, here’s the magic.
What if you took action on option C?
Despite all the ‘problems’ with the idea, the limit as to how far you think you can take it, and your feeling that this business isn’t ‘the one’ - you move forward.
And when you move forward, something magic happens.
When you advance with option C, something strange happens, you begin to see new stuff, new problems, new ideas, new frustrations, new markets. Stuff you would have never seen had you sat at point A behind your laptop, waiting, ‘saving yourself’ for the big idea, the juicy, venture capital backed, superstar idea.
And look what’s happened…
Now you're at C, you see options D,E,F and G… Wow!
These new options could be problems within the industry you now see as a result of being deep in the trenches. Or, it could be an improvement on a product or service that you can now see customers crying out for. Or it could be something completely unrelated…
Point is, move the f forward. Wherever you are.
And guess what when you take action on option F it’s still not gonna be perfect, there is gonna problems, limits, barriers, competition. But it’s your job (yes you) as the entrepreneur to figure this shit out, make it work, and WIN.
And guess what… now you’re at F, we now see options H, I, J, K, L, M and even N!!!! A lot closer to Z, then you were when stuck at A.
MOVE FORWARD. TAKE ACTION.
Realise who you are, where you are, and what you currently are. Have some perspective on your situation.
You are making £0? Well your goal is to make £50.
And when you’re at £50 guess what now make £250.
You're making £250? You guessed it, go earn £500…
There is no salary cap in entrepreneurship...
RINSE & REPEAT.
Hollywood entrepreneurship would love you to believe that you are just sitting there one day, you are enjoying a breeze in the air, and that billion £ idea just smacks you in the face.
Of course, from that point on you are somehow fully equipped to execute flawlessly on this idea and hit your 9 figure goals.
“But what about….. He did it…”
Sure it can happen on your first shot, but so can hitting a hole in 1 on a par 4.
I’m not saying don’t dream big. Dream huge. But be aware of where you are now. Realise that everything you dream of isn’t going to land on your lap… You have to get filthy dirty in the trenches and just move forward (take action) everyday.
Stop waiting. Start doing.
You don’t need to see all the steps, you just have to take the one you can see now, right there in front of you… You can wait all you want... That elevator to the top you called, isn’t coming.
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