Andy Black
Help people. Get paid. Help more people.
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Stop Building Stuff
(Originally posted here and then here.)
I worked for a company that was building a content creation platform.
I worked for a startup that was building a new social network.
I worked for another company that was building a call centre.
I've had many many clients that were building websites.
A few that were building an app.
And a few that were building email lists.
Sigh...
I created a deck for a client a few years ago, where I tried (unsuccessfully!) to stop them "building" stuff and provide value instead.
I've added it in it's entirety here to sneakily throw in some marketing education. (It follows on from the short video in this post.)
The most important point is the last slide.
(Originally posted here and then here.)
I worked for a company that was building a content creation platform.
I worked for a startup that was building a new social network.
I worked for another company that was building a call centre.
I've had many many clients that were building websites.
A few that were building an app.
And a few that were building email lists.
Sigh...
I created a deck for a client a few years ago, where I tried (unsuccessfully!) to stop them "building" stuff and provide value instead.
I've added it in it's entirety here to sneakily throw in some marketing education. (It follows on from the short video in this post.)
The most important point is the last slide.
The next time you're "building" something...
Think of WHO you're helping, and WHY.
Think of WHO you're helping, and WHY.
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