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Starting Your Own Business? - The #1 Mistake

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Andy Black

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OK, I'll bite.

You've done a great job speaking to the camera with barely any filler words. Well done.

Your YouTube channel is very slick too. Probably too slick for your first posts in this forum though? This is more of a community than a content marketing platform. On platforms we post and try and build an audience. In forums and communities we engage with others and join in the conversations.

People want to engage with other people on here. You'll do better once people get to know you first (as can be seen from the feedback on your other thread here: Career Stagnation - When Should You Make A Move?)


Personally, I do much better in communities than on platforms. I even created a thread on my learnings of how to best help others in communities:



The crux of your video is to know your audience and their needs first before pushing a product on them. I think you've maybe misjudged a little why people are on this forum, and the type and format of content that appeals to them? Video doesn't work great, with most forum members preferring to read. And what you've said has been said and debated many times already (see a few links below).

I 100% agree that most people spend too much time building stuff and not enough time working out whether they can add value. It's a massive problem:


There's a few "idea extraction" threads in here already:

I personally don't like the notion of "idea extraction". I prefer try and help people one at a time, and not ask them what they'd do if they have a magic wand. Here's a thread I created to counter "idea extraction":


TL;DR
  • Welcome to the forum.
  • It's a community and you can likely get a lot of value from it if you slow down and join in.
  • We'd love you to stay and tell us how you're business is going and what you've done to create and grow your YouTube channel.
 

Vigilante

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What business did you start?
 
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MJ DeMarco

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What business did you start?

You're not even talking to the real guy...

It's a VA from India.

Account is banned. Content is removed.
 

Andy Black

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You're not even talking to the real guy...

It's a VA from India.

Account is banned. Content is removed.
Dammit. I want my 20 minutes back...


Saying that, the penny dropped for me when I realised the difference between a platform and a community.

I love joining in communities and responding to people’s queries, rather than pushing content out there, adding to the noise, and hoping some of it sticks.
 
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SquatchMan

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What? Why would he do that? Did the user get payed to send people to this guys' channel or something?

He outsourced his marketing efforts to his Indian VA (but didn't use a VPN, lol fail). Probably gave him a list of forums to join and post the video. I bet the guy in the video read the 4 Hour Work Week.

Non native English speakers make good VA's for most background things. If you want to have a VA interact with native speakers, then you have to hire a native speaker.
 

Andy Black

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I’ve just remembered a line I heard somewhere that I liked:

“You can’t outsource passion and insight.”

Engaging your market in hand-to-hand combat gives you, the business owner, insights that an employee or VA isn’t going to get.

And I feel there’s something wrong if your employees or VA are more passionate about your mission than you are.

When you’re still figuring out who your market is, what your product is, and how to consistently sell it, I think it’s *probably* a mistake to put layers between you and the people you’re helping.

It felt that way for me last year when I used other people to make sales, and even when I used other people to build AdWords campaigns.

I personally have had many good things happen by getting personal with people and not trying to automate or outsource “too early”.

Curious what you guys think?
 
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