Wanna repeat this so I will respond to my post here like a psycho.
Deep research is to discover a complete opportunity. Not a half-opportunity where you have to adapt 1. your solution to market needs or 2. market needs to your solution.
By deep research, I mean deep. To find out about company or people I might google them, make spreadsheets, look up the founder, what clients they have, their suppliers, their financials, their posts on social media, their reviews, their website, their products, their customer support. If they have retail stores, I might go there or I talk to someone that worked there.
That is just to understand a competitor or customer. No need to do it all, but if you want to know anything you can just go find out.
To research a market I might gather data, analyze prices, volumes, trends. See what the marketplace structure is like, who collects the transaction fees, who has best margins, how fragmented is the market, how many players, what is the size of the market, is there arbitrage.
99% of this results in nothing useful at all, but if you are not this curious, you won't find neglected opportunities.
There's big visible opportunities, but a million people are working to solve them already. It's crowded and there's too much prestige there. How can you find the problems only some industry people know? Research is how, unless you work in the industry and know first-hand.
After you do research on the market and its needs, next comes the technical research: Can you fulfill this need? What needs to happen for it to be possible? What is the plan? What are the unit economics? How can it be delivered? How convince them? How build it? How make it cheap? We can ask more and more questions, and slowly come up with a solution.
1 hour of research can save 100 hours of pointless work
It's science: Do the research, form hypothesis, conduct experiment, and evaluate results.
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