(Radio interview) How to quickly get started in business

[GuestUser155]

SoundCloud's saying it can't find the track. Do you have a mirror?

 

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[Andy Black]

SoundCloud's saying it can't find the track. Do you have a mirror?

Fixed.

Thanks for pointing it out @Akakoc. I changed the title in Soundcloud and didn't realise it would change the URL as well.

 

[Andy Black]

Wow great info Andy....No business cards and your a entrepreneur extraordinary. I take away from the interview a few key points.
1. Look to help first
2. Be sensitive to the customers needs
3. Give people what they ask for

I would like some feedback from you Andy. I am promoting a small business loan service. I am an independent loan broker that matches small businesses with lenders. I'm looking to to do some ppc ads to get leads and face to face contact with business owners. Do you have any recommendations on learning ppc?

Welcome to the forum. Thanks for listening, and listing your take-aways. There's a second part to that interview linked to in my signature.

There's a lot of AdWords posts linked to in my signature too. They might take you a few hours to go through mind!

 

[Marquin Brewer]

Welcome to the forum. Thanks for listening, and listing your take-aways. There's a second part to that interview linked to in my signature.

There's a lot of AdWords posts linked to in my signature too. They might take you a few hours to go through mind!

Thanks for the feedback Andy....I'll go through the signature.

 

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[Spicymemer45]

The biggest reason websites suck (aka How to get started in business quickly)

I did a radio interview this morning. It goes out somewhere in Dublin on Friday 03-Jun-2016.

I'm getting it transcribed, and will add the transcription to the thread.

I'll also be able to create some bullet point teasers to sell you, dear reader, on doing yourself a favour and listening to the damn thing.

Interested in your takeaways...

@Andy Black

The profile picture was just the way I envisioned it lol! great interview much thanks!

> Click here to access the recording <​

What were your takeaways?

What will you do differently going forward?



(For other recordings click HERE.)
​

 

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[Andy Black]

Thanks for sharing this Andy.

I listened to this while I was having a walk to the postoffice to deliver some packages to my customers.
Im only halfway through it but one big takeaway is that I will communicate alot more with my customers, ask them more questions of what else I can do for them and what need im not currently filling in my business.

If you want some constructive criticism, personally I wasnt a very big fan of the music part in it, it wasnt super easy to try to skip it on my phone in Swedish winter weather

Thanks for the feedback. Glad it helped.

Thanks for the feedback on the music too. It wasn't my show so I had no choice anyway. I'll be editing it out before adding it to iTunes etc.

 

[Michael Moore]

Andy you have to change that Soundcloud pic!

View attachment 12560

Actually he looks like that....no really he does

 

[MarcUK]

Thanks Andy, this was a good listen - skipped the music though

 

[MarcUK]

What was your biggest takeaway?

The people not clicks part stood at early on in the interview. It's easy to just think of numbers when you are in online marketing. I am massively analytical with spreadsheets galore, but ultimately it's people you are dealing with. Recently I have been doing a lot of reading into psychology, in particular the psychology of sales. For a couple of years, I was only interested in the bottom line of traffic, clicks, revenue and never really tested stuff.

It's only recently I've been focusing more on the different ways in which people will react to what you put in front of them - switching up the thinking and testing can make huge differences.

For example, I've read Ogilvy recently, and some of the stuff he was talking about years ago with direct response marketing still works now, and have started testing this stuff with my lead generation websites that I rank with SEO.

Here's a just one quick example of some of his stuff which can make huge differences to conversions:
https://www.julesmarcoux.com/the-20-most-persuasive-words-according-to-david-ogilvy/

I think I've gone a little off-tangent with my reply here

What will you do differently going forward?

Not 100% certain right now. Currently just running through all your footer links you recommended, and can see why you did now! The point I am at currently in terms of my loose business plan appears very similar to the one you were aiming to go down in the Progress Monetising My Adwords Knowledge post - still on page 10 of 20 so not sure if you are still on that path, as still reading so will be in touch soon!

 

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[Andy Black]

@Andy Black thank you for this! Some really helpful info. Can I ask a question? So, after listening to the interview, the way I understand AdWords is that you want to find a high volume keyword search in combination with low competition. Is that correct?

High volume low competition means you're likely going to get a lot of visitors, for a lower CPC.

Does that help though?

It's economics. What's your Earning-Per-Click (EPC) for each of those visitors? Is your CPC less than your EPC so you're running at the margin you want?

Is it selling a product or service you even want to sell?

 

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[Leigh Farrell]

The biggest reason websites suck (aka How to get started in business quickly)

I did a radio interview this morning. It goes out somewhere in Dublin on Friday 03-Jun-2016.

I'll also be able to create some bullet point teasers to sell you, dear reader, on doing yourself a favour and listening to the damn thing.

Interested in your takeaways...

> Click here to access the recording <​

What were your takeaways?

What will you do differently going forward?

.
.
.

Here's the second interview with Mary:
Freedom, Motivation, and Grow What You Know

(For other recordings click HERE.)
​

Good interview Andy.
Thanks for sharing.

 

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[P Stiller]

Hmmm... very interesting.

I never thought asking people "How're things going? could be seen as a tactic to open people up to subsequently take advantage of them. Obviously it could be used that way. Intent trumps all.


That's actually how I say hello to people: "Hey, how's it going?"

It invites people to reply if they want, or just say "Grand. How're you doing?"

I like chatting to people. I am genuinely interested in people's stories and want to help them if they have a problem.

... up to a point though.

Which leads to my next point:

I don't want to help people who need help but don't want to help themselves. It's a complete waste of my breath, and puts unnecessary stress on someone who was minding their own business.

That's partly what I mean by we can't sell to needs, only wants.

The other part is that you're better helping the people already in motion.

Two people could need to do exercise. One might not want to enough to do anything about it. The other might want to enough to go down the gym.

As a gym instructor your easiest sale is to the guy who wants to get fitter. This is the guy already in motion.

The only way to sell your PT coaching to the guy who needs to get fitter but doesn't want to... is to make them *want* to get fitter.

Totally possible of course, but they aren't the low hanging fruit.


Thank you for your thought provoking post.

My favourite part is how you helped your mum... someone right under your nose. Good for you.

Andy....you have no idea how low I've been since the holiday.....getting on this forum really saved me from continuing to be in the hole I was sitting in......

when I registered I didn't know what to think but your "lil message" as I worded it was very welcoming and made me feel like I didn't just register to become a ghost.

I'm constantly falling into my hole throughout the day and talking with you in here and reading the forum has been more helpful can imagine....I couldn't wait to get home all day to be on here honestly but when I just read your response all the excitement and everything good sank to my stomach....I was reading like what the hell did I say to offend him??!.......I reread my paragraph and want you to know before ever being on here all I've ever experienced are people looking for people like me that they can "offer help" only to have some kind of motive.......

I felt I should include my thought of being hesitant AT FIRST because it's honestly how I felt....as soon as we went back and forth though I knew instantly you wanted nothing but to help people....I sense I insulted you and meant absolutely not to at all....sorry to of not worded it better.......I was trying to type every thought leading to the next to be helpful.....looked forward all day to talking with you. I appreciate you taking the time to respond to all I've written....it's been more helpful than you know.

 

[Andy Black]

Andy....you have no idea how low I've been since the holiday.....getting on this forum really saved me from continuing to be in the hole I was sitting in......

when I registered I didn't know what to think but your "lil message" as I worded it was very welcoming and made me feel like I didn't just register to become a ghost.

I'm constantly falling into my hole throughout the day and talking with you in here and reading the forum has been more helpful can imagine....I couldn't wait to get home all day to be on here honestly but when I just read your response all the excitement and everything good sank to my stomach....I was reading like what the hell did I say to offend him??!.......I reread my paragraph and want you to know before ever being on here all I've ever experienced are people looking for people like me that they can "offer help" only to have some kind of motive.......

I felt I should include my thought of being hesitant AT FIRST because it's honestly how I felt....as soon as we went back and forth though I knew instantly you wanted nothing but to help people....I sense I insulted you and meant absolutely not to at all....sorry to of not worded it better.......I was trying to type every thought leading to the next to be helpful.....looked forward all day to talking with you. I appreciate you taking the time to respond to all I've written....it's been more helpful than you know.

My goodness, you totally didn't insult me. For me, it was very interesting (eye-opening) that what I just do naturally could be viewed with suspicion. It won't change what I do, but I'll just be aware that some people have been burnt in the past.

I'm glad the forum and our PMs have helped you. Welcome to the forum btw.

 

[Andy Black]

Thanks for the superb interview! It may be a few years old now, but I just discovered it thanks to your invitation. The business attitude and value is timeless!

I thought it was going to be all about Adwords. Nice to discover that you covered a lot of other material as well.
I would title this one: "A few Adwords skills, plus a lot of helpful caring and basic courtesy, can help you launch a successful business."

We both have a background in IT and databases. We're probably both qualified to ensure integrity constraints on primary keys... but nobody cares, unless this happens to be a way to solve a business problem. One of the most helpful lines from MJ is his discussion of moving to Team Producer, on the income side rather than the cost side.

Most of the Adwords specific stuff I'd heard before... but, from hypey-scammy kind of people that turned me off with their fast talking, high pressure, used car salesman kind of vibe.

Hearing a calm, straightforward bloke talk it through, makes it so much easier for me to feel, "Oh yeah, I can apply that too." What a pleasure to have an enjoyable nice conversation that happens to be about business, and would be welcome to continue at the pub.

I agree that leaving in the entire songs for the break time, is kinda annoying. Can you cut those out, and leave the edited version in place in your playlist?

Adwords takeaways:

• Site alone is not enough with some traffic to it.
• I need to put some money into test ads and then build sites accordingly. Isn't there a way to find out what people are searching for and how much ads cost, without having to pay to run ads? Yes, you answered that a few minutes after the question was in my head. Keyword planner: credit card needed to open an account; create ad but then delete the ad and the statistics are then available.
• I should run ads: "Are you looking for help marketing your restaurant in St. Paul?" in addition to going in person to as many restaurants in St. Paul as I can.

Business attitude and communication takeaways:

• Goal of help in whatever way he can, vs pitching what he can do
• Why do I need a business card = YES! My biz web site has nothing on it = YES! That's the way I want to do business now!
• Gratitude and connection returns in unexpected ways.
• Ask, shut up and listen is more powerful than anything I could pitch. This is already how I planned to approach the restaurants: "I loved the lunch special. So tell me about the restaurant. Did Grandma bring her recipes from the old country? Are the kids going to take over the business in their turn? How's business going? What do you do to bring new people in? I'd bet one of ten people who tries the place becomes a regular? Are you doing anything with the Internet?" No pitch, no hype. Just a conversation.
• Help one person, then scale... wonderful.
• Tell stories.
• "It's not you, your product, your service. It's not about whether the NEED it, but does anybody WANT it." This could be another whole discussion/interview.

Math takeaway:

• Start the next line with its equals sign, so you don't have a blank page to stare at, wonderful! I can do that with bullet points for text, so my mind doesn't say, "oh no here's a blank page," but "what's a good point to put with this bullet here?"

Looking forward to more of your great material. Thank you so much, Andy, for the practical tips, the inspiration, and the positive attitude boost!

Thanks for the great feedback and your takeaways @Late Bloomer.

Yeah, I’d like to edit out the music, and would do that if I ever put these recordings on iTunes.

The second radio interview with Mary is linked to in my signature.

There’s also a link to 30+ other chats.

 

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[Andy Black]

Fantastic interview, Andy!

I have a lot of takeaways but a few really standout to me. A lot of time I look at skills I have and think of how to sell them, instead of how to use the skills I have to help someone, or solve someone's problem. Another thing that definitely hit me, is that instead of trying to pre-plan and develop some certain set of skills for what I think are problems, or looking for problems my current skill set can solve. I can listen to people and build the skills needed to solve their problem.

I don't need to anticipate a problem someone will have and build the skill to solve it before it happens, because problems that need solving are all around and just need someone willing to do the work required to solve them. Instead of building an offering to hopefully solve a problem, find a problem and build the solution.

Also as an IT guy in my current career, I definitely know what you mean when people see you as a cost and not an investment. One of many reasons I want to focus on adding value in my fastlane, I don't want to hear someone say "yeah it costs XYZ," I want them to say, "It made us XYZ!"

As always, thanks for everything Andy, I will be listening to the second part soon!

Oops. Only just spotted your post. Thanks for listening and the feedback.

How’re you getting on moving from being seen as a cost to adding value?

 

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[Dovahjiim]

It's not about trying to convince people that it will be fascinating to talk with you. It's about letting them know that you sincerely care what they have to say. That you want to learn more about their experiences and how they think and feel. This takes the pressure off of you to come up with something great to say. Ask questions to make sure you understand. Ask more questions to learn more. Ask if something that came to mind for you, is a useful way to think about what they are talking about. This makes for an interesting conversation!

This is really helpful. Thank you.

As @Late Bloomer just replied... don't make it bigger than it is.

I go in with genuine curiosity, and a genuine desire to help.


Here's a recorded chat with a fellow forum member that someone said was a good example of just chatting with them ... (see post 7 in the replies):

• A chat with another consultant about escaping the time for money trap

And someone said this call was a good example of "conversational selling", a new phrase on me at the time ... (see post 17 in the replies):

• AndyTalks with SinisterLex about Selling & Scaling

Thanks, Andy. That helps reinforce the point.

There's some good observations in those two posts you've mentioned.
I'll have to have a listen to your chat with SinisterLex as well.

 

[Andy Black]

Thank you for sharing your view. I really agree with the idea that you should start helping people next to you.

My husband and I have a new photography business. He's the photographer. We've build our website and done SEO and Adwords. What frustrates me is that on one hand, we don't get as many customers as we like, and my husband tries to work more on the SEO. On the other hand, our neighbour has asked my husband several times to do a family photo session, and he never found time for them.

I assume there are two reasons for this. One is that he didn't want to charge his normal price for a photo shoot because they are neighbours. The other reason is that spending time on his website is probably a higher priority than spending time on something not so rewarding.

I really want to persuade him into reaching out more and doing what he is good at, which is taking pictures and creating nice memories for people. How can I get this mindset to him to make him think that it's also good for our business?

"Never found time" is a polite way of saying "I did something else instead".

Why is he tinkering with SEO? To get more clients? If someone asks for a photo-session then why is he tinkering with SEO instead of closing that sale, doing the work, and getting referrals and repeat-business?

Ask him if he wants to tinker with SEO and not get paid for it, or do photo sessions and get paid.

It sounds a bit like he doesn't want to be a photographer, is worried about pricing and delivering when paid, or is worried he won't do a good job (or all of the above).

What does he want?

 

[Andy Black]

With SEO, he tries to get more clients who look for wedding photography service, because the price is much bigger than a photo session. When he looks at our progress, he would normally just think about how many weddings we've got. Currently, the earnings from weddings account for 70% to 80% of the total amount.

I actually think the photography services apart from weddings have more potential, because they require less working time. So the value is actually bigger.

He is indeed concerned with the pricing for photo sessions, especially charging people he knows, such as friends, neighbours, friends of friends. We are living in a small community. The business here depends quite a lot on word of mouth. There are quite a few competitors who charge penny for their services, as low as 35 euro for a shooting. So my husband is always battling with the pricing. If he charges the amount that he believes that reflects his value, most people would be totally overwhelmed and walk away. If he charges less and gets the work, people will relate him with this particular price, and he will then find difficult to raise price in the future.

It's kind of difficult to get people appreciate the service we are providing. Very often, people here perceive a photographer as a guy with a camera. All he needs to do is clicking some buttons. In the meantime, they have a lot of expectations, especially they think if you edit images in photoshop, there is nothing you can't solve. And they are not willing to pay that much, because they think the product they get is just a couple of photos, without considering the whole range of work that is put into it.

If he doesn't want to do non-weddings (like the family photo shoot next door), then maybe he can tell them he only does weddings? That way he's at least positioning himself as a wedding photographer.

Sounds like he's attracting the wrong prospects? "Sales is a screening process." (Blaise Brosnan) Where do his ideal clients hang out?

 

[Andy Black]

Learn best by doing. You want to learn to do something… find someone you can ask “hey can I try to do this for you?” Find something you can help someone with, right now. Andy found what people are searching for and then built a website around the already existing need.

"Small business that sells blue widgets… reach out to and say hey, 'I’ve done research and more people are looking for red widgets, can I run a digital marketing campaign to help you sell more red widgets?'" - @Andy Black

This whole idea of a stay-at home economy got me thinking... the home-services business will probably do well. I can google search what people are searching for most in the home-services business and reach out to companies in that space. While I finish this Udemy digital marketing course I can see if I can try to increase their online presence? One of my Dad's friends owns a plumbing company... he might be open to it.

Google GAME:
The best visitors to a website are those that are looking to buy right now. Those are the people that search -> best plumbers northridge -> takeaway: add a location to a service for most qualified prospects in your ad

Google keyword planner -> create ad in google adwords, put in credit card info, immediately delete ad so they aren’t charging you anything, access googles keyword planner

• see related searches, target just "northridge". how many people in northridge are typing in 'x' searching for this -> the results = your ideal visitor
• get that data and type it into google yourself
• 4x more people will type in "electrician northridge" rather than “northridge electrician”
• look at ads -> more local = more better -> opportunity to create an ad people will click on because the competition is narrowed down to just "northridge"
• more specific ad = better -> FOLLOWED by specifically correlated landing page
  • Example: ad = “tax attorney northridge” -> landing page = “Are you looking for a tax attorney in northridge?”

Put yourself in the shoes of the person who is searching for you.
Give them what they are looking for.
Stop talking about yourself, help them find what they are looking for, and give it to them.

Repeat business + referrals = profit (MJ translation -> productocracy)

Politeness. Mind your manners.
I’m already assuming you can get the job done. I’m satisfied if you showed up on time, got the job done, had basic manners, and maybe added a little extra.
Its not even a matter of price.

All about putting yourself in other people’s shoes and helping them get what they want for themselves.

(Paraphrased): Never worry about numbers. Help people. Start with the person nearest you.

Just help people without expecting anything in return. If you start getting referred, then you got a business. No business card, no business name, no business logo or design.

Business is all about creating relationships with people. 60% of business (I came up with that number) is showing up on time and just getting the job done.

You’ve experienced problems and frustrations -> if you’ve gotten through them -> you can help others through it. @Andy Black says help people for free expecting nothing in return, it will create an imbalance somewhere in the universe and you’ll get it back later.

GIVE THANKS.

You're not a salesperson, you just help people.

SEE people as people.

The trick is to get started and keep going. Don’t go blank.

You've collected stories and experience -> use it to help people, share the story -> repeat

You have enough ideas. Pick top 3.

Its not about you or you’re product… its not even about what people need… Its about what people WANT.

Stop trying to generate demand -> FULFILL existing demand instead -> Put your basket under the tree and let apples fall into it -> Google AdWords

If you CANNOT get a customer you DON'T have a business. You have a HOBBY.

It’s not about you.

Thank you again @Andy Black

Andy that was a great interview and I thought your tips and advice was bang on. Once my product is live I will be definitely investing in ad words and it's true, many people don't research enough to know if a product solves a problem to the masses, they just think it's a great idea but as you said, if you don't have a customer you have a hobby. I think it's always wise to focus on solutions not numbers, if you are just driven by money then you're way off and in trouble. It was a good listen, thanks.

Wow. Amazing writeups / summaries @sonny_1080 and @Leecha14. Thank you for listening and for your notes.

 

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[Menery]

That's why he doesn't really like to do photo shoots for neighbours or friends of friends. He either is willing to do free shoots for his close friends, or he charges his price to customers. He probably wouldn't say no to requests for non-wedding events if the time and pay are okay, but he promotes himself more in the wedding photographer direction.

Our ideal clients are people who actually use Google to search for photographers in areas that we cover. It's a special phenomenon in our country that a large population of young workforce live and work abroad in UK, Germany, and other European countries. They come back to hold their weddings because their families are here. So these people search on Google and will find us on the first page. Our main competitors do not manage their websites, because they are long established locally, and they are normally the first choice for local residents. So, locals do not search on google, they know which photographers to go to directly.

I do SEO for local businesses and happen to have a cousin who used to make bank as a wedding photographer ( Now transitioned to more to big corporate clients) and let me tell you one thing. Wedding photography is a business that's 90% based on referrals like other people pointed out already. Its not an urgent service that people need ASAP like a locksmith where they just call #1 on Google.

 

[Andy Black]

Hi Andy, just joined the forum recently. Watched your radio interview from about 4 years ago and it was of great value to me. Thanks for sharing!

That’s great. Thanks for listening and for your feedback @Pooven.

I’m curious what your main takeaways are, and what you’d do differently going forward.

 

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[Jaco]

I did a radio interview this morning. It goes out somewhere in Dublin on Friday 03-Jun-2016.

Interested in your takeaways...

> Click here to access the recording <


What were your takeaways?

What will you do differently going forward?

.
.
.

Here's the second interview with Mary:
Freedom, Motivation, and Grow What You Know

(For other recordings click HERE.)
​

Andy, I really enjoyed and learned from episode 1, thank you! Will listen to second interview tonight. Thanks for helping people. It’s admirable, and an example to follow.

 

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[Andy Black]

Hi Andy, I really loved the second interview, perhaps even more than the first. It made me feel that I may have headed down the wrong path, but only time will tell. You see, I'm rolling out my first Amazon FBA product in literally 2 weeks. Ecommerce is a completely new area for me, and I did indeed buy a course and apply a particular methodology. It's actually been a really enjoyable learning curve, and I'm quite proud of what I've built so far, but of course, the proof will be in getting customers - as you say in the interview. My wife thinks I'm nuts to have dedicated so much time to something I know nothing about, especially as I have a good job with unusually high pay. But it's my dream to ditch the corporate life and find a better balance, and I've always had a strong bent toward entrepreneurship. I mulled over the 'grow what you know' idea, but couldn't seem to come up with anything that relates to my professional skillset that would both take me out of the corporate world and really use what I know. I'm months into this plan now, and excited to see how it goes, as well as enjoy the continue learning.

And how about you? How is your consulting business going?

Thanks for your feedback. Interesting that you might have liked this interview more than the first.

I wasn’t meaning people *should* grow what they know, I was just pointing out that the grass might be greener exactly where people stand, but they often don’t notice. And that we’re often unaware of our superpowers because it comes naturally to us.

The beauty of business is that the market doesn’t pay for our background or experience, just the value we deliver.

 

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[Andy Black]

And how about you? How is your consulting business going?

Thanks for asking.

I embraced being a consultant and a hired gun. I enjoy it. I’m setting things up where I record look-over-my-shoulder videos as I do the work and people can subscribe to follow along and learn. Seems a nice way of selling the sawdust as well as the timber.

I’ve no interest in building an agency and hiring other Google Ads guys.

 

[Jaco]

Thanks for asking.

I embraced being a consultant and a hired gun. I enjoy it. I’m setting things up where I record look-over-my-shoulder videos as I do the work and people can subscribe to follow along and learn. Seems a nice way of selling the sawdust as well as the timber.

I’ve no interest in building man agency and hiring other Google Ads guys.

Thanks for asking.

I embraced being a consultant and a hired gun. I enjoy it. I’m setting things up where I record look-over-my-shoulder videos as I do the work and people can subscribe to follow along and learn. Seems a nice way of selling the sawdust as well as the timber.

I’ve no interest in building man agency and hiring other Google Ads guys.

 

[Jaco]

He's watched half of the first 90 minute video, I have not had a chance, but will get to it this weekend hopefully. Thanks Andy

 

[Prince33]

So I listened to the first ep of the interviews..

At the beginning you mention finding out what people are searching for first; then sell to that. I think it sounds great in principal. Very good in fact. Because you're identifying the need first.

Landing page and keyword defining what the customer/client is looking for is key. Especially geo-based businesses. Do you do tax law in Seattle or does your landing page even mention that.

People care about what you provide, not your story or how hard you work. WeFM.

Chasing numbers instead of people can lead you down a road of disappointment. Reminds me of what MJ says when he states to provide value first and foremost.
23:40

Must give to receive. Offering help and helping other's breeds healthy word of mouth. Which apparently is how you get most your clients.

"Hi, how's business going?" = Data collection on business problems. People like to be heard. And people are clicks. Why did that click happen? The click(person) was looking to solve an issue or resolve a need.

This = This

=

I'll try it.
Success in affiliate marketing = profit/sales
Profit/Sales = Traffic
Traffic = Paid, worthy blogs, websites, YT, etc
Paid, worthy blogs, websites, YT, etc = Produce valuable written/spoken content about the niche or money
Produce valuable written.. = Time, patience and knowledge, or money

Thus: TIme patience, knowledge = Success in affiliate marketing

Think I did it right.

Are people searching for what you're trying to sell? This is paramount.
Not about you and your product. It's about if they want it, not if they need it.
Sell to the want.

Put your basket under the tree where apples are already falling(Adwords search analysis).
Don't try to shake the tree to generate demand.

If you can't get a customer; you don't have a business, you have a hobby.
Savage.

To summarize, I learned the principals on google adwords, finding a market and how it works. Not exactly sure how I'd execute that but everything made sense!

 

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[Andy Black]

Damn. I did that interview nearly 7 years ago.

 

[RWK]

you uploaded this very long time ago haha.
but I guess it works nowadays.
I have to drive to my workplace now.. and try to listen your podcast.
thanks. and I bet my life is going to be change soon!

 

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[Andy Black]

@Andy Black I have the idea of proposing free google ads trial to prospects with ultra simplified funnel and minimum investment in time/money for them:

1) Find niche in my city where there is a lot of research on keyword planner
2) Find big actors of this niche who doesn't do google ads yet
3) Propose to run a free "test" with landing pages on my own domain and using my own google account to begin (let's say 2 weeks)

This way the client have not to modify his website and not even to create a google accountn enter credit card or wathever, they just have to send me a few hundred euros (wich is nothing for someone making 500k profit).

Then I get them results, and then it's time to speak about doing thing more seriously (re-do website, do their own google account, sign contracts and get paid)

Do you find that sensible ?

Sounds sensible. Try it and see?

Some thoughts:

• Maybe those not using Google Ads already aren't the best fit. Maybe those already running ads might be better.
• What if you used your own ad spend and generated leads and approached businesses with those leads.