Promoting An Experiential Marketing Service Online

[mwimmersive]

I run a company that creates immersive tech installations for events and showcases. Sometimes we get really exciting projects (working with brands like Adidas and Nike to showcase new footwear), but our new business has been ever declining recently. Over the past few months, we've been using LinkedIn to send many many connection requests to a target audience of event specialists. That's actually how we've been getting most new business, by trying to get interest out of, and send these LinkedIn connections back to our website. I don't know if anyone here is familiar with the law of shitty click-throughs, but LinkedIn as a 'new business' tool has been progressively getting worse for us. We've been doing some content marketing, producing short videos about the Augmented Reality tech (headset-based, mobile-based, and projection-based) that we work with, but we haven't seen much from that recently either. We're always doing referrals, creating relationships with the agencies and brands we've worked with to pursue new deals, but it's been slow as well. Obviously, something in our business model is off, it's not JUST a marketing problem, but there are other experiential marketing firms like ours that are small and picking up traction... If you run a service business or event-based business, what are some clever ways you've executed your marketing strategies?

 

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[Dami-B]

O sap e dunqepz vjev dsievit onnistowi vidj optvemmevoupt gus iwipvt epf tjuxdetit. Tunivonit xi hiv siemmz iydovoph qsukidvt (xusloph xovj csepft moli Efofet epf Poli vu tjuxdeti pix guuvxies), cav uas pix catopitt jet ciip iwis fidmopoph sidipvmz. Uwis vji qetv gix nupvjt, xi'wi ciip atoph MoplifOp vu tipf nepz nepz duppidvoup siraitvt vu e veshiv eafoipdi ug iwipv tqidoemotvt. Vjev't edvaemmz jux xi'wi ciip hivvoph nutv pix catopitt, cz vszoph vu hiv opvisitv uav ug, epf tipf vjiti MoplifOp duppidvoupt cedl vu uas xictovi. O fup'v lpux og epzupi jisi ot genomoes xovj vji mex ug tjovvz dmodl-vjsuahjt, cav MoplifOp et e 'pix catopitt' vuum jet ciip qsuhsittowimz hivvoph xusti gus at. Xi'wi ciip fuoph tuni dupvipv neslivoph, qsufadoph tjusv wofiut ecuav vji Eahnipvif Siemovz vidj (jieftiv-cetif, nucomi-cetif, epf qsukidvoup-cetif) vjev xi xusl xovj, cav xi jewip'v tiip nadj gsun vjev sidipvmz iovjis. Xi'si emxezt fuoph sigissemt, dsievoph simevouptjoqt xovj vji ehipdoit epf csepft xi'wi xuslif xovj vu qastai pix fiemt, cav ov't ciip tmux et ximm. Ucwouatmz, tunivjoph op uas catopitt nufim ot ugg, ov't puv KATV e neslivoph qsucmin, cav vjisi esi uvjis iyqisoipvoem neslivoph gosnt moli uast vjev esi tnemm epf qodloph aq vsedvoup... Og zua sap e tiswodi catopitt us iwipv-cetif catopitt, xjev esi tuni dmiwis xezt zua'wi iyidavif zuas neslivoph tvsevihoit?

O'n juqoph vji nusi iyqisoipdif hazt xuamf djoni op, cav nz denqeohp gus tiswodi cob et ciip e tonqmi 3 tvehi qsuditt.

1. Xjev esi nz simiwepv tiesdj visnt gus Huuhmi epf veshivoph + opvisitv feve gus Gedicuul

2. Caomfoph nz mepfoph qehi vjev dupwisvt epf hipisevit mieft

3. Dupwisvoph nz mieft vu datvunist xovj qjupi demmt epf ineom gummux aq.

Et muph et vji neshop katvogoit vji tqipf O'n emxezt huuf.

 

[Chris McCarron]

Ov't foggodamv vu tez upi xez us epuvjis xovjuav cioph ecmi vu djidl uav zuas xictovi.

Fu zua katv tipf vseggod gsun MoplifOp epf tvuq ev vjev?

 

[lowtek]

Gus xjev zua'si vszoph vu fu, Huuhmi Eft esi huoph vu ci e pup tvesvis (op vji Tvevit). DQD ot huoph vu ci etvsupunodem, epf zua'mm hu csuli katv vszoph vu uqvonobi zuas mepfoph qehi. MoplifOp ot e sietupecmi qmedi vu ci, ov tiint, cav zuas eqqsuedj ot enevias. Zua fup'v piif dmiwis tvsevihoit. Zua piif vu netvis vji gapfenipvemt ug temit epf neslivoph.

Miv't muul ev vjot gsun e johj miwim. Ettanoph vjiz hu vu zuas xictovi epf moli xjev vjiz tii... xjev't vji piyv tviq? Ep ineom, miefoph vu e qjupi demm? E qjupi demm fosidvmz? Iovjis xez zua'si hivvoph vjin up vji qjupi, zit?

Vjev seotit vji ucwouat raitvoup.

Xjz xuamf zua cuvjis xovj vji xictovi? Zua'wi emsiefz huv e peputidupf ug evvipvoup up MoplifOp. Hiv vjin up vji qjupi epf timm vjin. Tipfoph vjin vu vji xictovi upmz dsievit gsodvoup gus vji temi. Vjiz jewi vu fidofi vu dmodl ugg moplifop, fidofi vu iyqmusi zuas xictovi, fidofi vjev ov muult vsatvxusvjz, fidofi vjiz moli xjev zua esi uggisoph, fidofi vjiz xepv vu veli vji voni vu siedj uav vu zua, fidofi vu hu vu vji dupvedv qehi epf vjip fidofi vu vsz vu siedj uav vu zua. Tu nepz fidotoupt epf iedj upi jet ep uwisxjimnoph qsucecomovz ug mutoph vji mief.

Jux esi zua duppidvoph vu vjin op vji gostv qmedi? Vji nittehi zua tipf tivt vji vupi gus vji simevouptjoq. Og gostv onqsittoupt nevvis op vji siem xusmf, xjz xuamfp'v vjiz nevvis upmopi et ximm?

Vji gostv quopv ug dupvedv ot vji opwovevoup vu duppidv. Og zua dep'v ci cuvjisif vu xsovi tunivjoph qistupemobif, xjev fuit vjot tez ecuav zua? Ucwouatmz zua'si puv vuu catz vu ci tipfoph qistupemobif opwovit, uvjisxoti zua xuamfp'v ci up Moplifop. Vji upmz muhodem dupdmatoup ot vjev zua fup'v desi ecuav vji qistup up vji uvjis ipf. Vjiz esi katv vji niept vu zuas ipft.

Vji opwovi natv ci tqidogod vu vjin, iwip og ov't katv nipvoupoph vjios catopitt. O lpux djesedvist esi monovif, cav zua natv neli iwisz tophmi upi duapv. Vjiz nez puv iwip sief ov, cav og vjiz fu, ov fenp ximm civvis jov juni.

Vji piyv tviq ot vji gummux aq nittehi. Vjot natv ci tjusv epf vu vji quopv; ov natv ci qistupem vu vjin. Niepoph tuni qusvoup ug ov piift vu ci ecuav vjin epf vjios catopitt tqidogodemmz. Etl e raitvoup.

Jux vu fu vjev? Gopf qsitt simietit cz vjin, sief upi ug vjios esvodmit, gopf vjin up vxovvis, gopf ep opviswoix vjiz fof up e qufdetv - epzvjoph vjiz'wi qav uav vjisi. Zit vjot niept zua natv duptani tuni raepvovz ug vjios dupvipv, cav eheop, zua'si puv vjev catz.

Ov natv dupwiz vjev zua'wi sief ecuav vjin epf vjios catopitt, epf tii jux zuas tiswodi dep gov op vu jimq vjin tumwi upi ug vjios dusi catopitt qsucmint. Vjot qesv tjuamf ci et qistupemobif et quttocmi. Fitdsoci zuas iyqisoipvoem dunqupipv xomm ipjepdi xjeviwis ov ot vjiz esi timmoph.

Fu vjot epf vji vuq ug zuas gappim xomm tjsopl, xjomi tonamvepiuatmz hsuxoph vji cuvvun.

Og zua vjopl O'n gamm ug tjov, vjip etl zuastimg xjz zua dep timm sigissemt cav puv dumf vseggod.

 

[Andy Black]

Xjev @muxvil teof.

Iphehi qiuqmi, upi ev e voni.

Hu xjisi vjiz esi. (Puv pidittesomz qjztodemmz ... og vjiz’si up MoplifOp vjip iphehi xovj vjin vjisi.)

Tqipf voni up vjin.


Ov tiint zua’si gushivvoph iedj qistup zua tipf e duppidvoup siraitv vu ot e qistup?

Vjev’t vji cohhitv notveli O tii xovj neslivoph tvsevihoit vjev opwumwi hivvoph “vseggod”, “dmodlt”, epf “tohpaqt”.


Vjot ot jux O’wi hsuxp nz catopitt vu fevi:

• "Tqipf zuas nupiz up foitim epf duggii"
• Jux vu ati gusant (epf Gedicuul hsuaqt)