I run a company that creates immersive tech installations for events and showcases. Sometimes we get really exciting projects (working with brands like Adidas and Nike to showcase new footwear), but our new business has been ever declining recently. Over the past few months, we've been using LinkedIn to send many many connection requests to a target audience of event specialists. That's actually how we've been getting most new business, by trying to get interest out of, and send these LinkedIn connections back to our website. I don't know if anyone here is familiar with the law of shitty click-throughs, but LinkedIn as a 'new business' tool has been progressively getting worse for us. We've been doing some content marketing, producing short videos about the Augmented Reality tech (headset-based, mobile-based, and projection-based) that we work with, but we haven't seen much from that recently either. We're always doing referrals, creating relationships with the agencies and brands we've worked with to pursue new deals, but it's been slow as well. Obviously, something in our business model is off, it's not JUST a marketing problem, but there are other experiential marketing firms like ours that are small and picking up traction... If you run a service business or event-based business, what are some clever ways you've executed your marketing strategies?
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