Great thread @IceCreamKid did you read Joe Polish's Piraña Marketing course? I believe that's all about carpet cleaning marketing?
I'm a one man operation offering services that the homeowner needs up here just outside Toronto. Flyers/direct mail do not really work as 3 times a week a free newspaper comes out and it ram packed with flyers, and every time the posts delivered flyers are in with them and most people throw them away as they are swamped/fed up with marketing material. In your area are there lots of free papers with flyers galore or is it just a Canada thing?
SEO is what works for me - by fully knowing the niches I offer I can write from the perspective of the homeowner, addressing the issues, problems and needs and through this they call me. Content is king and by covering all angles on the website for a local business it's easier to outrank any competition by adding more content.
Here's a tip that is my key to getting 90% of calls booked ... Answer the phone when they ring! Seriously if you miss the call or it goes to answer machine and you need to call them back later on in the day they may have found someone else, they might not be home or they might be busy. Pick up the phone as it rings ... Sometimes it's a pain when really busy but I pick up give some chit chat then sell...
I'm a one man operation offering services that the homeowner needs up here just outside Toronto. Flyers/direct mail do not really work as 3 times a week a free newspaper comes out and it ram packed with flyers, and every time the posts delivered flyers are in with them and most people throw them away as they are swamped/fed up with marketing material. In your area are there lots of free papers with flyers galore or is it just a Canada thing?
SEO is what works for me - by fully knowing the niches I offer I can write from the perspective of the homeowner, addressing the issues, problems and needs and through this they call me. Content is king and by covering all angles on the website for a local business it's easier to outrank any competition by adding more content.
Here's a tip that is my key to getting 90% of calls booked ... Answer the phone when they ring! Seriously if you miss the call or it goes to answer machine and you need to call them back later on in the day they may have found someone else, they might not be home or they might be busy. Pick up the phone as it rings ... Sometimes it's a pain when really busy but I pick up give some chit chat then sell...
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