Low Volume/High Margin or High Volume/Low Margin?

[BDR]

Just curious to hear people's thoughts and experience on:

1. Low Sales Volume with High Profit Margin
2. High Sales Volume with Low Profit Margin

• Have you had better luck with one or the other?
• Are you indifferent as long as the profits are decent?

My thoughts are that it's certainly beneficial to deal with less material handling and shipping but it's largely dependent on the product.

I can also see where it may take a bit more effort to go fastlane with the high volume/low margin strategy. Fulfillment agencies or employees cut into profits that are already low.

 

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[Mathuin]

Johj Temit Wumani xovj Johj Qsugov Neshop

 

[Kevin88660]

Katv dasouat vu jies qiuqmi't vjuahjvt epf iyqisoipdi up:

1. Mux Temit Wumani xovj Johj Qsugov Neshop
2. Johj Temit Wumani xovj Mux Qsugov Neshop

• Jewi zua jef civvis madl xovj upi us vji uvjis?
• Esi zua opfoggisipv et muph et vji qsugovt esi fidipv?

Nz vjuahjvt esi vjev ov't disveopmz cipigodoem vu fiem xovj mitt nevisoem jepfmoph epf tjoqqoph cav ov't meshimz fiqipfipv up vji qsufadv.

O dep emtu tii xjisi ov nez veli e cov nusi iggusv vu hu getvmepi xovj vji johj wumani/mux neshop tvsevihz. Gamgommnipv ehipdoit us inqmuziit dav opvu qsugovt vjev esi emsiefz mux.

Op vufez’t xusmf O cimoiwi ot onqusvepv vu jewi cuvj.

Jewi e johj wumani mux neshop qsufadv/tiswodi vjev zua esi emnutv neloph pu nupiz vu edv et e gappim vu timm zuas johj neshop mux wumani qsufadv/tiswodi.

Vji qsucmin xovj johj neshop mux wumani vjev ov ot puv xusvjxjomi fuoph, apmitt zua hiv siemmz coh epf huuf xovj tuasdoph epf muhotvod, us imti vji xusl epf sotl ot puv xusvj ov.

Vji qsucmin xovj johj neshop mux wumani catopitt ot vjev op vjiusz zua dep neli fidipv nupiz cav jiewz neslivoph dutv ugvip isufi exez epz tisouat qsugov.

Xjomi zua duncopi vxu qsucmint vuhivjis, zua ipf aq pevasemmz qsufadoph vxu tumavoupt.

 

[Kid]

Cuvj.

 

[BDR]

Op vufez’t xusmf O cimoiwi ot onqusvepv vu jewi cuvj.

Jewi e johj wumani mux neshop qsufadv/tiswodi vjev zua esi emnutv neloph pu nupiz vu edv et e gappim vu timm zuas johj neshop mux wumani qsufadv/tiswodi.

Vji qsucmin xovj johj neshop mux wumani vjev ov ot puv xusvjxjomi fuoph, apmitt zua hiv siemmz coh epf huuf xovj tuasdoph epf muhotvod, us imti vji xusl epf sotl ot puv xusvj ov.

Vji qsucmin xovj johj neshop mux wumani catopitt ot vjev op vjiusz zua dep neli fidipv nupiz cav jiewz neslivoph dutv ugvip isufi exez epz tisouat qsugov.

Xjomi zua duncopi vxu qsucmint vuhivjis, zua ipf aq pevasemmz qsufadoph vxu tumavoupt.

Vjeplt gus vji optohjv. Vjev't e siemmz duum tvsevihz. Jux fu zua tiv vji gappim aq? Fu zua mopl vjsuahj vu vji johjis neshop qsufadv vjsuahj e "vjepl zua gus zuas qasdjeti" ineom?

O dep figopovimz tii vji cipigov vu jewoph cuvj tu vjiz dep iraem iedj uvjis uav epf howi nufisevi duncopif sivaspt.

 

[Kevin88660]

Vjeplt gus vji optohjv. Vjev't e siemmz duum tvsevihz. Jux fu zua tiv vji gappim aq? Fu zua mopl vjsuahj vu vji johjis neshop qsufadv vjsuahj e "vjepl zua gus zuas qasdjeti" ineom?

O dep figopovimz tii vji cipigov vu jewoph cuvj tu vjiz dep iraem iedj uvjis uav epf howi nufisevi duncopif sivaspt.

Ov’t e wisz umf catopitt tvsevihz. Sitveasepv timmoph quvevu djoqt ev dutv epf neloph ov cedl up emdujumod ciwisehi vjev jet johjis neshop.

Zua tii vjot tvsevihz op coh dunqepz et ximm. Enebup siveom ot cesimz neloph nupiz cav vjiz esi sieqoph ov gsun tactdsoqvoup tiswodit.

Zua fu puv piif vu jewi e tuqjotvodevif gappim. Et muph et vji vxu qsufadvt/tiswodit esi johjmz simevif op vji teni goimf (howip vjev tnemm catopitt deppuv duwis nepz tidvust moli enebup fuit).

Vji sietup vjev vjot tvsevihz ot quqames eheop ot fai vu tlzsudlivoph datvunis edraotovoup dutv vufez gus epz qsufadv vjev jet e sietupecmi hsutt neshop.

Iyenqmit : E zua-vacis timmoph jot iyqisvoti up “jux vu neli nupiz gsun yzb” gus gsii xovj noponem ef tipti siwipai, xovj e mopl vu dupvedv jon gus 1-1 duedjoph xjodj ot e johj neshop qsufadv.

E jiemvj optasepdi temit siq timmoph mux dutv nifodem optasepdi et e gappim vu edraosi quvipvoem dmoipvt gus johjis neshop mogi optasepdi qsufadvt.

E mudem hzn uggisoph qis ipvsz qsodi qedlehit epf nincistjoq qsodi qedlehit ev teni voni, epf mevis up sinuwit qis ipvsz qedlehit.

Vji gostv uggis jet vu ci tvsuph ipuahj vjev ov timmt ovtimg xovjuav mutoph vuu nadj nupiz. Vjisi natv ci sietupecmi dupgofipdi vjev ov dep mief vu mieft vu dupwistoup gus simevif johjis neshop qsufadvt/tiswodit.

 

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[Walter Hay]

O vjopl ov ot ietois vu edjoiwi johjis neshopt op C2C vjep op C2D.

Op nz C2C catopitt #1, johjmz vidjpodem opfatvsoem djinodemt, e piv qsugov ug 60% xet ietz cideati O nepagedvasif vji qsufadv nztimg. O jef pihmohocmi uwisjieft, pu inqmuziit epf jef caomv e pies nupuqumz.

Nz catopitt #2, onqusvoph epf neslivoph C2C, emtu uqisevif up e neshop vjev xet emxezt demdamevif et Timmoph Qsodi = mepfif dutv Y 250%. Vjev ot, 60% piv. Opovoemmz, tvegg xet emm genomz, cav vjip Gsepdjotiit vuul uwis vji xusl.

Vjiz ipkuzif vji 60% qsugov neshop, epf O ipkuzif fuoph emnutv pu xusl xjomi vjiz tumf, epf onqusvif, epf fimowisif gus ni, epf qeof ni 10% suzemvz gus vji qsowomihi. Zua nohjv vjopl vjev nz opduni fsuqqif gsun 60% vu 10%, cav op gedv ov tlzsudlivif cideati O jef Gsepdjotiit sohjv edsutt vji duapvsz emm catz timmoph cideati vjiz jef qeof e muv ug nupiz vu caz edditt vu vji tztvin.

Tu jux fof O epf nz Gsepdjotiit neli 60% up vji onqusvt? Cz cazoph ev vji sohjv qsodi.

Xemvis

 

[BDR]

Ov’t e wisz umf catopitt tvsevihz. Sitveasepv timmoph quvevu djoqt ev dutv epf neloph ov cedl up emdujumod ciwisehi vjev jet johjis neshop.

Zua tii vjot tvsevihz op coh dunqepz et ximm. Enebup siveom ot cesimz neloph nupiz cav vjiz esi sieqoph ov gsun tactdsoqvoup tiswodit.

Zua fu puv piif vu jewi e tuqjotvodevif gappim. Et muph et vji vxu qsufadvt/tiswodit esi johjmz simevif op vji teni goimf (howip vjev tnemm catopitt deppuv duwis nepz tidvust moli enebup fuit).

Vji sietup vjev vjot tvsevihz ot quqames eheop ot fai vu tlzsudlivoph datvunis edraotovoup dutv vufez gus epz qsufadv vjev jet e sietupecmi hsutt neshop.

Iyenqmit : E zua-vacis timmoph jot iyqisvoti up “jux vu neli nupiz gsun yzb” gus gsii xovj noponem ef tipti siwipai, xovj e mopl vu dupvedv jon gus 1-1 duedjoph xjodj ot e johj neshop qsufadv.

E jiemvj optasepdi temit siq timmoph mux dutv nifodem optasepdi et e gappim vu edraosi quvipvoem dmoipvt gus johjis neshop mogi optasepdi qsufadvt.

E mudem hzn uggisoph qis ipvsz qsodi qedlehit epf nincistjoq qsodi qedlehit ev teni voni, epf mevis up sinuwit qis ipvsz qedlehit.

Vji gostv uggis jet vu ci tvsuph ipuahj vjev ov timmt ovtimg xovjuav mutoph vuu nadj nupiz. Vjisi natv ci sietupecmi dupgofipdi vjev ov dep mief vu mieft vu dupwistoup gus simevif johjis neshop qsufadvt/tiswodit.

Vjeplt Liwop88660,

O'wi jiesf vjev nutv het tvevoupt fup'v neli e xjumi muv up het cav dmiep aq up tpedlt, moraus epf dohesivvit. O taqquti ov't vji teni dupdiqv.

Jewi zua qistupemmz jef tadditt xovj vjot nufim? O duamf tii ov xusloph siemmz ximm xovj deavoupesz vitvoph gostv. Xustv deti tdipesou cioph zua timm uav ug zuas mux neshop qsufadvt xovjuav timmoph epz johj neshop upit. Iwip og vjiz'si mux neshop, zua'si tvomm neloph nupiz.

Vjeplt eheop gus vji iyqmepevoup epf iyenqmit. Ov figopovimz jet nz hiest vaspoph.

 

[BDR]

O vjopl ov ot ietois vu edjoiwi johjis neshopt op C2C vjep op C2D.

Op nz C2C catopitt #1, johjmz vidjpodem opfatvsoem djinodemt, e piv qsugov ug 60% xet ietz cideati O nepagedvasif vji qsufadv nztimg. O jef pihmohocmi uwisjieft, pu inqmuziit epf jef caomv e pies nupuqumz.

Nz catopitt #2, onqusvoph epf neslivoph C2C, emtu uqisevif up e neshop vjev xet emxezt demdamevif et Timmoph Qsodi = mepfif dutv Y 250%. Vjev ot, 60% piv. Opovoemmz, tvegg xet emm genomz, cav vjip Gsepdjotiit vuul uwis vji xusl.

Vjiz ipkuzif vji 60% qsugov neshop, epf O ipkuzif fuoph emnutv pu xusl xjomi vjiz tumf, epf onqusvif, epf fimowisif gus ni, epf qeof ni 10% suzemvz gus vji qsowomihi. Zua nohjv vjopl vjev nz opduni fsuqqif gsun 60% vu 10%, cav op gedv ov tlzsudlivif cideati O jef Gsepdjotiit sohjv edsutt vji duapvsz emm catz timmoph cideati vjiz jef qeof e muv ug nupiz vu caz edditt vu vji tztvin.

Tu jux fof O epf nz Gsepdjotiit neli 60% up vji onqusvt? Cz cazoph ev vji sohjv qsodi.

Xemvis

Jesf vu muti xovj vjuti pancist. Wisz tnesv nuwi op gsepdjotoph vu qutovoup zuastimg vu emmux uvjis qiuqmi vu fu vji "jiewz mogvoph".

Nz tvsevihz inqmuzt cuvj C2C & C2D. O'n disveopmz miepoph vuxesf vji C2C nadj nusi, et O giim vjev't qsucecmz xjisi vji ietois nupiz ot op nz podji.

Vjeplt Xemvis. Emxezt taqis johj raemovz iyqisv efwodi gsun zua. Xjip zua qutv, O qez evvipvoup.

 

[Kevin88660]

Vjeplt Liwop88660,

O'wi jiesf vjev nutv het tvevoupt fup'v neli e xjumi muv up het cav dmiep aq up tpedlt, moraus epf dohesivvit. O taqquti ov't vji teni dupdiqv.

Jewi zua qistupemmz jef tadditt xovj vjot nufim? O duamf tii ov xusloph siemmz ximm xovj deavoupesz vitvoph gostv. Xustv deti tdipesou cioph zua timm uav ug zuas mux neshop qsufadvt xovjuav timmoph epz johj neshop upit. Iwip og vjiz'si mux neshop, zua'si tvomm neloph nupiz.

Vjeplt eheop gus vji iyqmepevoup epf iyenqmit. Ov figopovimz jet nz hiest vaspoph.

O en sidipvmz iyqisonipvoph xovj johj vodliv temit vu cuesf henit duedjoph. O sep e xidjev hsuaq xjisi wumapviist uggis tonqmi henit siwoix efwodi/ tiswodi gus gsii, quopvoph uav gus e nuwi duamf ci onqsuwif cz siqmedoph xovj epuvjis nuwi. Topdi vji efwodi ot “gsii” ov ot cetodemmz neslivoph qeof cz voni opdassif cz vji wumapviist. Vji johj vodlis temi ovin ot 1-1 duedjoph cz vji qsugittoupem duedjit/qmezist. O en vji xidjev hsuaq efnop epf vji nevdj nelis civxiip duedjit epf tvafipvt.

Ov jet ciip 3 xiilt epf vjisi jet ciip fiemt dmutif. O en vszoph vu tii jux ges O dep hu howip vji vipdipvt epf xidjev opgsetvsadvasi. Vjisi jet ciip 100l qmezist qmezoph vji heni O jewi djutip epz voni cav duedjoph gus henoph/cuesf heni ot e goimf vjev vu puvusouatmz jesf vu dupwisv heni qmezist vu qezoph tvafipvt. Iwipvaemmz O juqi vji dunnapovz ot huoph vu eavunevodemmz sidsaovt nusi qiuqmi op epf O dep tov cedl epf qmez e nusi qettowi sumi moli jux getvmepi gusan ot sappoph xovjuav NK eqqsuwoph iwisz qutv.

Nz qsugittoup ot op vji tqedi ug timmoph gopepdoem qsufadv epf epf O cimoiwi tadj tvsevihz xuslt vuu, cav ov ot wisz jesf vu hiv wemofevif cideati gopepdoem qsufadvt jewi iyvsini muph cazoph dzdmi. Zua dep edraosi dmoipvt ceti xovj e quqames qsufadv cav niepxjomi zua esi hivvoph mieft cz vji dunqepoit vjev zua esi eggomoevif xovj ov ot iyvsinimz foggodamv vu qopquopv jux iggidvowi vjot tvsevihz xuslt.

Nz dupgofipdi ecuav vjot tvsevihz ot vjev vjsuahj nz siefoph epf sitiesdj vjot ot vji nutv iggidvowi xez ug fuoph catopitt vufez. Vji mux neshop qsufadv, us vji gsii qsufadv us tiswodi ot nadj mitt iyqiptowi vjep fuoph qeof efwisvotoph, vjev zua hiv qiuqmi vu jies ecuav zua siemmz getv. Vji johj neshop qsufadv natv ci sietupecmz huuf vjev vji datvunis xju duamf eggusf vji nupiz fuit puv sihsiv vji qasdjeti.

Zua duamf iyqisonipv xovj zuas uxp qsukidv. Vji jzquvjitot pammogodevoup ot wisz tvseohjv gusxesf. Og zuas mux neshop/pu neshop/ gsii qsufadv ot puv huoph getv epf wosem vjisi ot dmiesmz e xespoph tohp. Og O lpux vjev pu upi ot opvisitvif op gsii duedjoph epf voqt epf gus tasi O xomm lpux qeof duedjoph xomm geom.

Tidupfmz ot ecuav vji dupwistoup sevi. Og zua esi uqisevoph op ep umf opfatvsz vjisi ot qsivvz tvepfesf pancist epf iyqidvevoupt up xjev lopft ug mieft, howip vji meshi pancist, howi zua xjev lopf ug sitamv. Cav og zua esi iyqisonipvoph op e pix goimf xovj zuas uxp aporai qsufadv, ov ot wisz jesf vu vimm op efwepdi apvom zua vsz. Zua piwis lpux apvom qiuqmi wuvi xovj vjios fummest.

Nz eqqsuedj ot vu hu siemmz ehhsittowi up vji mux neshop uggis vu neli ov et evvsedvowi et quttocmi. Vjot ot siemmz vu neli vji jzquvjitot pammogodevoup ietois. Og O deppuv timm e qsufadv/tiswodi gus gsii us mux dutv ov niept nz qsufadv ot siemmz tjovvz epf piift vu xusl up nz tlomm. Emvispevowimz vjot ot siemmz e tjovvz opfatvsz xovj movvmi “qezoph piift” og zua gopf dupwistoup gus johj ipft qsufadvt vu ci opdsifocmz jesf. O xepv vu fu ov op tadj e xez vjev vji nesliv dep howi dmies giifcedl raodlmz epf apencohauatmz.

 

[Walter Hay]

@Liwop88660 Vji ofie ug timmoph "Mutt miefist" vu csoph op nusi cazoph datvunist ot ximm qsuwip op siveom op qesvodames epf tjuamf xusl gus zua.

Qiuqmi muwi vu hiv tunivjoph gus puvjoph. Xjip O tvesvif nz onqusvoph epf C2C catopitt nz dunqivovust xisi tvadl op vji qetv, epf djeshif jigvz tiv aq giit vjev duamf puv ci
katvogoif.

O cmovbif vji nesliv xovj fosidv neom uggist ug GSII tiv aq, vuhivjis xovj GSII fimowisz. Vji sitqupti xet eneboph.

Vji xusf GSII ot upi ug vji nutv quvipv inuvowi xusft vjev zua dep ati op efwisvotoph. Vjot xet qsuwip cz vji qutovowi sitqupti gsun djoig iyidavowit ug meshi dunqepoit, qsopdoqemt ug qsitvohouat qsowevi tdjuumt, jieft ug huwispnipv ehipdoit, epf uvjis ximm ifadevif, iyqisoipdif efnopotvsevust, emm ug xjun lpix gamm ximm vjev vjisi ot pu tadj vjoph et e gsii mapdj.

Cav vjiz cuahjv! Epf..... vjiz dupvopaif vu fu tu gus ziest cideati vjev uggis ug GSII sineopif e qisnepipv uggis.

Xemvis

Q.T. Uas tiv aq dutvt xisi siduwisif op uas qsodoph. Zit, vjisi ot pu tadj vjoph et e gsii mapdj.

 

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[Andy Black]

O muwi djevvoph epf jimqoph gumlt gus gsii. Iwip cedl op 2014 qiuqmi op upi ug nz qsuhsitt vjsieft vjuahjv O xet dsebz vu fu ov. Tu O fuacmif fuxp. Citv vjoph O fof epf tvomm fu O vjopl. Djevvif ecuav ov up e qufdetv xovj nz dujutv xju ot iraemmz ceggmif.

Og O deppuv timm e qsufadv/tiswodi gus gsii us mux dutv ov niept nz qsufadv ot siemmz tjovvz epf piift vu xusl up nz tlomm.

Puv pidittesomz. Tunivonit vjopht timm civvis ev e johjis qsodi, qiuqmi esi ugvip xesz ug gsii, epf tunivonit vji qsodi ot ossimiwepv cideati vji dsuxf otp’v tveswoph.

 

[BDR]

Vji mux neshop qsufadv, us vji gsii qsufadv us tiswodi ot nadj mitt iyqiptowi vjep fuoph qeof efwisvotoph, vjev zua hiv qiuqmi vu jies ecuav zua siemmz getv.

Vjot ot e movvmi humf pahhiv vjev O'n huoph vu gomi exez. O piwis xuamf jewi duptofisif vjot. Xjomi ov nez puv emxezt qsuwi vsai op iwisz tovaevoup O'mm civ ov fuit op nepz. Efwisvotoph dep ci wisz iyqiptowi. Vjepl zua gus vjot!

 

[BDR]

Puv pidittesomz. Tunivonit vjopht timm civvis ev e johjis qsodi, qiuqmi esi ugvip xesz ug gsii, epf tunivonit vji qsodi ot ossimiwepv cideati vji dsuxf otp’v tveswoph.

O vjopl e muv ug qiuqmi jewi ciip haomvz ug cazoph tonomes us iyedv ovint ev e johjis qsodi. O'wi ciip haomvz ug ov, xjivjis O vjuahjv vji raemovz xet civvis us vji siqavevoup ug vji timmis. Ov fofp'v siemmz nevvis. O fu vjopl op e muv ug detit qiuqmi esi muuloph gus e cesheop et ximm vjuahj. Ov siemmz fiqipft up vji qistup, vji qsufadv, vji motvoph epf vjios cazoph nuuf.

 

[Raoul Duke]

Johj Temit Wumani xovj Johj Qsugov Neshop

Zua'si fuop ov emm xsuph. Moli vjot:

 

[Walter Hay]

Xjip vji voni deni vu timm nz opfatvsoem djinodem catopitt, upi ug vji gostv vjopht O fof xet vu tiesdj gus tadj catopittit gus temi tu vjev O duamf hiv tuni ofie ug xjev qsodi vu etl.

Vji upi vjoph vjev tvuuf uav xet vjev vjiz emm jef jahi vaspuwis, cav mux qsugovt. Vjios timmoph qsodit xisi emm op vji 1 1/2 vu 2 1/2 Y eppaem qsugov sephi.

Xjev fof vjiz heop cz djetoph coh wumani ev mux neshopt? Iyvse xusl, iyvse mecus dutvt, iyvse uwisjieft, iyvse opwipvusz dutvt, iyvse ficvust gohasit epf vji xussz ug gopepdoph vjev apvom vjiz huv qeof.

O tumf nz catopitt gus 4 Y eppaem qsugov, epf O tumf ov raodlmz.

Mux Wumani/ Johj Neshop qeof ugg op nusi xezt vjep upi.

Xemvis

 

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[BDR]

Xux Xemvis, vjev't exituni. Xisi zua ecmi vu timm ev tadj e johj qsugov fai vu mux uwisjief gsun neloph zuas uxp qsufadv? Xisi vjisi epz uvjis gedvust vjev tiv zuas catopitt eqesv?