Well, that's perhaps not the answer I was hoping for, but of course, you are absolutely right.
If we go back to the original question...
Do you maybe have any tips for sources to learn *that kind* of storytelling?
To answer it at face value, we have to define what
"that kind" of storytelling is.
In this case,
that kind of storytelling is the kind I've learned to tell over the past two decades via:
- Launching a children's book business, a romance writing business, and then a digital publishing company
- Studying lyrics, hypnotherapy, fiction, non-fiction, etc.
- Spending 10+ years as a freelance copywriter
- Earning nearly 4 degrees in psychology in addition to other certifications
- Reading hundreds of books on psychology, branding, writing, marketing, etc.
- Writing millions of words in different styles
- Writing for companies around the world selling thousands of products and noting what works and what doesn't
- Taking risks in writing, business, marketing, sales etc. that sometimes paid off and sometimes didn't
I failed English class twice in high school.
What quick tips could I possibly give you to manifest
*that kind* of storytelling when it's literally a process built over a third of my lifetime?
The only tip that makes sense at all to simplify the process is to
just start.
Do I understand correctly that the search for a product is a process of trial and error, where you try different products until you find a winner and move fast to put as many products in front of people as possible?
To find products, I mostly use Google ads keyword tool to look at the volume of people searching for the product on Google. I usually stick with products where I'm familiar with the audience and their needs. The only reason I'm telling stories is because it fits the audience I'm selling to.
The products I plan to launch later this year won't require much storytelling. Different market. Different needs. But there is a need, and I know how to fill it better than other people because I know the audience/industry well.
For these products, I just need to answer:
- Who does the customer wish they were?
- How does the product bring them closer to that?
