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I am currently looking into a potential business idea, it's basically an online platform connecting customers with business owners in a niche industry. With my current research, there seems to be a market for my idea along with the fact that the whole industry is expected to double in size in the next 11 years.
Thanks to a member on here who posted a link to www.spyfu.com, I have been carrying out some research on what competitor companies are doing for paid and organic searches. To my surprise, the competitors in this market space are doing NO PPC advertising and their organic SEO figures are relatively low. The history of the main competitor is 11 years, and it has not once been listed with google adwords.
It got me thinking, do people believe in this day and age that PPC is a must? I would have thought to experience decent growth in a business, it would have to be?
I was also thinking, as soon as I realised that my competitors are doing no PPC is the fact that I can start hijacking they business keywords to drive business my way and attempt to grow the business rapidly using their customers? Have others done this?
So for example, say the company is called overtop lounges. Since they have no PPC, if I set my adwords to "Overtop Lounges", I could drive their potential customers to my website?
Thanks to a member on here who posted a link to www.spyfu.com, I have been carrying out some research on what competitor companies are doing for paid and organic searches. To my surprise, the competitors in this market space are doing NO PPC advertising and their organic SEO figures are relatively low. The history of the main competitor is 11 years, and it has not once been listed with google adwords.
It got me thinking, do people believe in this day and age that PPC is a must? I would have thought to experience decent growth in a business, it would have to be?
I was also thinking, as soon as I realised that my competitors are doing no PPC is the fact that I can start hijacking they business keywords to drive business my way and attempt to grow the business rapidly using their customers? Have others done this?
So for example, say the company is called overtop lounges. Since they have no PPC, if I set my adwords to "Overtop Lounges", I could drive their potential customers to my website?
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