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- Oct 20, 2012
- 1,529
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First of all, I dont like the idea of the client having to pay for the ad, and WHY tell the client to wait 3-6 months for results. Should'nt it be in the first month ,get results.
Anyways, if you're asking me what my 4 contracts are, I have a 1,2,3 and 6 month contract. The 1 and 2 month are pretty self-explanatory. The 3 month is 10% off for the whole contract PLUS a whole month free ads, and the six month is like like the 3 month too except its 3 moths free ads after that.
You're offer isn't great.
The 3 months free is only useful or valuable if someone knows you'll be bringing results.
They don't know if you will or won't. So 3 months of Free advertising where they get no results is worth nothing.
I'd simplify your offer. Just have 1 offer. Make it a no-brainer, make it irresistible, take away the risk. And offer people that.
"Give me $500 to spend on ads for you - if I don't bring you at least $1000 in revenue, I'll give you your investment back in full. Not only that, but I won't charge you a setup fee nor will I charge you for the 1st month. So I'll either bring you results - or you get the $500 back."
Then YOU choose your clients - who are the safe bets that you know you can bring results for. Go to them and offer them that offer and they should bite your hand off.
You setup the offer like that because it will make you stand out from the other 100000000000 people offering digital marketing services and because you know they'll remain a paying customer so long as you bring them results, so the small investment upfront on your end could net you $12k/year or $24k/per year.... per client and each client might stay with you for 2-3 years.
Hope that helps ya. Don't need to make that exact offer, but you need to improve your offer and think long term about what you stand to gain - so that you can offer more upfront knowing that it will pay off for you long-term - IF you're not a charlatan.
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