This is good advice. Thank you.
I like the idea of keeping everything handled in house and paying for ad spend myself. It's easier to scale and productize in the future.
Any advice for cold emailing offering a retainer and not sounding like the billionth marketing agency?
You've got to come up with something that makes you stand out over everybody else, unfortunately everyone is offering free trials, minimum number of clients a month or your money back and things like that.
With digital marketing I thought to myself, what exactly do my clients want and how can I best serve them. The majority of businesses want paying customers. Nothing more, nothing less. So I devised a system making that become as close to reality as possible up until the point I lose control. That means I can get clients into their door but after that it's down to them to convert them. And I'm that confident I can do that, pay me only when they turn up.
A customer who makes an effort to turn up for an appointment is 3/4 of the way committed to moving forward generally.
Now see the difference between that and another 50 marketers who say give me $1000 a month up front and I'll send you 50 leads that you need to call and convert?
If you're offering retainers you're going to need multiple outreach channels in addition to cold email also. Linked in messages, facebook messenger messages, facebook ads, visiting businesses in person, cold calls. It's a numbers game. Aim to speak to 20 new people every single day. And do this for 6 months. Someone will say Yes during this time but you might have to hear 100 no's first, just remember every No get's you closer to a yes.
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