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PizzaOnTheRoof

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For carpet cleaners you would 1 offer, like 3 rooms for $149, and free hall included or something. Then send them to a messenger bot and have different options for more rooms as an upsell. And they choose which one they want.

It's lower value but you can book 10 appointments per day for carpet cleaners. As in use the messenger bot so the lead can select a suitable time for the job to be done. Then send that information to the cleaner to follow up.
Ah ok. I didn’t think of it like that. Right now I’ve got “50% off the largest room” on the page but that leaves open a lot of variables.

Much simpler to do a one time offer like that w/ a freebie and set your own price.

Clients can take it or leave it.

Thank you so much. Next post will be an update!
 

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Thanks for the AMA Paul, my mind is completely blown with this concept. Here's my first thoughts and I would love to get some clarification on them if possible?

When deciding an industry to target, do you look to ensure you can get eg at least 50 customers a month and then ensure there's at least a half dozen businesses in the geographical location to try to sell/provide them to? What numbers do you like to see?

Looking further into the industry, do you ensure the most commonly sold service/product costs the consumer at least a certain amount, like £200, £500, £1k+ etc?

How do you decide what to charge the company as your fee? Eg if your partner business will likely sell a service costing £500 to the consumer that you provide them, do you charge the company a third of that? A quarter? Fifth? Do you vary the percentage, if so why?

Then I'm guessing you maybe check with adwords/facebook/etc and make sure you can get highly interested consumers to indicate their interest to you on a landing page etc at a cost of no more than say a tenth/fifth of the fee you would be charging? What sort of a margin do you need?

Any insight into the sweet spot ratio between adwords click-through cost and the service fee? eg average click cost 30p, service fee 200 times that?

Also, my facebook & google Ads knowledge is at least a decade out of date. Any no-nonsense books or courses you would recommend to get up to speed (at reasonable cost)?

And finally, do you still offer 1 on 1 consultations on the system?

Sincere thanks!
 

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When deciding an industry to target, do you look to ensure you can get eg at least 50 customers a month and then ensure there's at least a half dozen businesses in the geographical location to try to sell/provide them to? What numbers do you like to see?

I sort of fell into my niche because my wife's friend wanted help with a Facebook campaign. Then I signed up a couple more clients on retainers so from running their campaigns I got to know the pain points, ad spend, cost per lead etc using their money not mine.

I understand lots of people won't have that luxury so I'd suggest running a 3 day campaign as a test. Won't cost much on facebook maybe $60-80 max. We only book appointments for 1 client in each area usually within an 8km radius of their location.

Generally yes we get anywhere from 60-90 leads a month. Then we have to convert them into booked appointments.


Looking further into the industry, do you ensure the most commonly sold service/product costs the consumer at least a certain amount, like £200, £500, £1k+ etc?

The higher the amount the more costly it's going to be in ad spend up front. Ideally you want something between £150-300 and then also that client can be upsold to something higher or just repeat business from them.

How do you decide what to charge the company as your fee? Eg if your partner business will likely sell a service costing £500 to the consumer that you provide them, do you charge the company a third of that? A quarter? Fifth? Do you vary the percentage, if so why?

It all depends on how much it costs you to attract a lead and book an appointment. For example if it was for dental implants which is high ticket, you'd do some research and ask a dentist out of how many consultations turn into a paying customer? That sort of thing. Then you know you need to get x amount of people to turn up for them to convert. You can run a trial campaign for a few days and see how you get on. You can use facebook ads library to see what ads other dentists are running.


Then I'm guessing you maybe check with adwords/facebook/etc and make sure you can get highly interested consumers to indicate their interest to you on a landing page etc at a cost of no more than say a tenth/fifth of the fee you would be charging? What sort of a margin do you need?

At the moment I'm only running facebook ads. You can get data back in a few days with that. You can decide your own margin. Just need to make sure that you're making money and so is your partner. Otherwise they'll leave.

For facebook ads join facebook agency groups online and ask as many questions as you need. I've probably asked 300 in them over the last 12 months! Alternatively on the best courses I know is from a guy called Ben Alistar. https://www.facebook.com/alistarben

I have set this up for other agency owners yes but it's not something I advertise. If I can help on here for free I'm happy to do so.
 
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PizzaOnTheRoof

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Setting up some automations in HighLevel now and reading through this thread again.

Can you describe your funnel that leads go through? From Facebook Ad to booking?

Because I assumed every part of your funnel is automated but after reading here again and using HighLevel, it sounds like you talk to the lead and manually book their appointment to make sure their time slot is ok.

And the fact that you have a team in place to follow up and book appointments for leads.

Have you set up a chatbot system in HighLevel to automate this stuff?

Also, do you book people through a landing page or just through the actual Facebook Ad?

The way I have it set up is this:
  1. Lead fills out form on location specific landing page
  2. Lead is added to a campaign that sends a booking link (my calendar) to them
  3. Lead books on my calendar with their info
  4. Send a review request or follow up if marked no show
 

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Setting up some automations in HighLevel now and reading through this thread again.

Can you describe your funnel that leads go through? From Facebook Ad to booking?

Because I assumed every part of your funnel is automated but after reading here again and using HighLevel, it sounds like you talk to the lead and manually book their appointment to make sure their time slot is ok.

And the fact that you have a team in place to follow up and book appointments for leads.

Have you set up a chatbot system in HighLevel to automate this stuff?

Also, do you book people through a landing page or just through the actual Facebook Ad?

The way I have it set up is this:
  1. Lead fills out form on location specific landing page
  2. Lead is added to a campaign that sends a booking link (my calendar) to them
  3. Lead books on my calendar with their info
  4. Send a review request or follow up if marked no show
Man, I've been looking forward to a @PizzaOnTheRoof progress thread for a while now.
35101

Is it going to happen?

35102

Ok, we're close though, right? Tell me we're close... :smile:
 

PizzaOnTheRoof

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Man, I've been looking forward to a @PizzaOnTheRoof progress thread for a while now.
View attachment 35101

Is it going to happen?

View attachment 35102

Ok, we're close though, right? Tell me we're close... :smile:
Man I had some things going then 2020 happened. Got laid off. Got fat. Quit coming to the forum. Depression. Lost my last client.

Started lurking the forum again and came across this thread and it seems up my alley to get things going again with a new/better method for lead gen.

I tend to bite off more than I can chew and too soon. :clench:

Right now looking for another job and this as a side hustle. Gotta pay rent first.
 

BizyDad

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Man I had some things going then 2020 happened. Got laid off. Got fat. Quit coming to the forum. Depression. Lost my last client.

Started lurking the forum again and came across this thread and it seems up my alley to get things going again with a new/better method for lead gen.

I tend to bite off more than I can chew and too soon. :clench:

Right now looking for another job and this as a side hustle. Gotta pay rent first.

Yeah bro, I hear that. 2020 hit a lot of us hard. I'm sorry to hear about your struggle. Keep picking yourself up and keep fighting. I'm rooting for you, and if you ever need someone to chat with, I'm a simple DM away.
 

Paul David

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Setting up some automations in HighLevel now and reading through this thread again.

Can you describe your funnel that leads go through? From Facebook Ad to booking?

Because I assumed every part of your funnel is automated but after reading here again and using HighLevel, it sounds like you talk to the lead and manually book their appointment to make sure their time slot is ok.

And the fact that you have a team in place to follow up and book appointments for leads.

Have you set up a chatbot system in HighLevel to automate this stuff?

Also, do you book people through a landing page or just through the actual Facebook Ad?

The way I have it set up is this:
  1. Lead fills out form on location specific landing page
  2. Lead is added to a campaign that sends a booking link (my calendar) to them
  3. Lead books on my calendar with their info
  4. Send a review request or follow up if marked no show

The funnel used to be Facebook Lead Form Ad> Highlevel>Phone call within 3 mins. Then follow up for 10 days later using more phone calls/messages etc. However we found that 90% of people never answered the phone and a lot specifically asked for text instead. It was also costing a lot of money in sms and phone calls (twilio inside highlevel)

So now we run Facebook messenger ads> Chat bot>Highlevel follow up. The bot qualifies the lead by asking certain questions, provides information (that lots of people used to ask by text or on the phone) and then asks them when they can come in for an appointment. At that point we manually take over and book them. If they don't book they go into highlevel for follow ups by text message.

I've tested quite a lot this week and found that people are claiming the voucher we're running then when we ask do you want to schedule the FREE consultation they are saying not at the moment. So today I'm going to change the bot, to basically say you get a voucher when you schedule the appointment. What we don't really want is people thinking I'll get a voucher and I might use that in a few months.

We have found that some people provide a day and time, or say sometime next week for their appointment and when we reply with the availability they don't reply. So I'm going to introduce a phone call for these leads to see if we can get them over the line.
 

PizzaOnTheRoof

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The funnel used to be Facebook Lead Form Ad> Highlevel>Phone call within 3 mins. Then follow up for 10 days later using more phone calls/messages etc. However we found that 90% of people never answered the phone and a lot specifically asked for text instead. It was also costing a lot of money in sms and phone calls (twilio inside highlevel)

So now we run Facebook messenger ads> Chat bot>Highlevel follow up. The bot qualifies the lead by asking certain questions, provides information (that lots of people used to ask by text or on the phone) and then asks them when they can come in for an appointment. At that point we manually take over and book them. If they don't book they go into highlevel for follow ups by text message.

I've tested quite a lot this week and found that people are claiming the voucher we're running then when we ask do you want to schedule the FREE consultation they are saying not at the moment. So today I'm going to change the bot, to basically say you get a voucher when you schedule the appointment. What we don't really want is people thinking I'll get a voucher and I might use that in a few months.

We have found that some people provide a day and time, or say sometime next week for their appointment and when we reply with the availability they don't reply. So I'm going to introduce a phone call for these leads to see if we can get them over the line.
I see now. Cool stuff. Thanks for the detailed response.

Just curious, are you on the $97 or $297 HighLevel plan?
 

G Man

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Many thanks for your answers to my earlier questions Paul, I'm still very much in awe of your concept :)

I think my biggest hurdle to trying your system is the fact I have (less than) zero experience in sales or cold-calling etc. A crucial step is clearly to contact businesses who have never heard of me and build up enough trust that they join forces with me.

I feel like I'm needing to climb a mountain. I know it can be done. But I don't know the route to take, equipment to use, which guide to hire etc.

To me, just thinking of phoning up companies who don't know me and then getting past the gatekeeper, building rapport with the business manager/owner, educating them to how I could bring them increased profits then training them on the booking system all seems like a real challenge.

Do you literally just call them out of the blue? Or warm them up beforehand with email campaigns, mailshots etc. Do you try to build your reputation in the industry somehow first?

Any tips or advice on how you learnt this stuff? I've started to do my research but it's early days. As always, thank you.
 

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PizzaOnTheRoof

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Many thanks for your answers to my earlier questions Paul, I'm still very much in awe of your concept :)

I think my biggest hurdle to trying your system is the fact I have (less than) zero experience in sales or cold-calling etc. A crucial step is clearly to contact businesses who have never heard of me and build up enough trust that they join forces with me.

I feel like I'm needing to climb a mountain. I know it can be done. But I don't know the route to take, equipment to use, which guide to hire etc.

To me, just thinking of phoning up companies who don't know me and then getting past the gatekeeper, building rapport with the business manager/owner, educating them to how I could bring them increased profits then training them on the booking system all seems like a real challenge.

Do you literally just call them out of the blue? Or warm them up beforehand with email campaigns, mailshots etc. Do you try to build your reputation in the industry somehow first?

Any tips or advice on how you learnt this stuff? I've started to do my research but it's early days. As always, thank you.
Sounds like he barely even cold calls. All warm leads because they either reply to his email or engage with the Facebook Ads.

Here are his responses from earlier:

It's so easy you wouldn't believe.

I use two methods at the moment, cold email and facebook ads.

I also posted in a facebook group for my niche and signed up 6 clients. Yesterday I signed up a client from a cold email without even speaking to them.

Once you mention NO UP FRONT costs it's a no brainer for them. Some people doing this model charge a set up fee and use that to pay for ad spend. I personally don't, I pay all ad spend myself.
I’ve automated the cold email process. Basically I send out an email saying we’re looking for someone to handle 15-30 clients a month. There are no up front costs and we handle everything on our side right up until they arrive for their appointment.

For Facebook ads I call out the owners in the niche and say more or less the same. Booking appointments is easy. We have access to our clients calendars and I have a portal set up with pages for each client detailing their details and links for their calendars etc. We just book directly on their calendar.

It’s all automated also using zapier, google sheets and high level.

For a beginner you need to choose a niche and stick with it for 6 months minimum. I’d personally do retainers for a couple of clients then you can use their money to work out cost per lead etc. Then later on transition to pay per show.

You need to know the numbers for pay per show so you don’t undercHarge and end up losing money.
 

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This is an amazing thread, thanks so much for the clear and concise info.
My question was are there any legal ramifications involved in advertising as a brand that is not providing the actual service?
Especially if I am not making it clear to the end customer?
 

Paul David

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This is an amazing thread, thanks so much for the clear and concise info.
My question was are there any legal ramifications involved in advertising as a brand that is not providing the actual service?
Especially if I am not making it clear to the end customer?

Not that I'm aware of. There's nothing stopping you from telling the end user also.
 

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Many thanks for your answers to my earlier questions Paul, I'm still very much in awe of your concept :)

I think my biggest hurdle to trying your system is the fact I have (less than) zero experience in sales or cold-calling etc. A crucial step is clearly to contact businesses who have never heard of me and build up enough trust that they join forces with me.

I feel like I'm needing to climb a mountain. I know it can be done. But I don't know the route to take, equipment to use, which guide to hire etc.

To me, just thinking of phoning up companies who don't know me and then getting past the gatekeeper, building rapport with the business manager/owner, educating them to how I could bring them increased profits then training them on the booking system all seems like a real challenge.

Do you literally just call them out of the blue? Or warm them up beforehand with email campaigns, mailshots etc. Do you try to build your reputation in the industry somehow first?

Any tips or advice on how you learnt this stuff? I've started to do my research but it's early days. As always, thank you.

Yes as @PizzaOnTheRoof rightly said there's no need to do any cold calling with this model. When I was doing work on retainer I didn't call anyone for 6 weeks as I was so worried about their response. I did in the end pluck up the courage anyway and I certainly felt a lot better after I made the calls.
At the end of the day if you get it in your head that your trying to help them rather than the other way around you'll feel a lot let anxious about calling. As a lot of people say on this forum you only grow when you get out your comfort zone.

Look it at from the business owners point of view, you're offering to provide a client for them without them paying anything up front. Why would they not at least try it for 30 days? Now I get surprised when somebody says I'll think about it. These type of people probably won't be in business long anyway.

Run a facebook ad and state the audience you're looking for. Ie Attention Dental Practices, we have 15-30 clients a month looking for your services and we'll send them to you with ZERO up front cost.
You'll be amazed at how many responses you get.

Today I'm building out a messenger bot to qualify potential clients that respond to the ad so that by the time I do get on the phone with them they're suitable and very interested.
 

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Aaaaand .... my mind is blown yet again, thanks Paul for the clarification!

I also read somewhere one day, I think it may have been in the slight edge book (which i highly recommend if you haven't read it) that on average 10 people (something like that) cry only at funerals, then if it's raining outside only 40% will go to the actual burial after the service.

You may be wondering where I'm going with this...... well when you think those statistics are based on families, friends and closest people built up over a lifetime and yet only 10 people will cry and 40% won't attend the burial if it's raining. Why do you give a crap what someone who you don't even know thinks on the end of a phone call??

What's the worse that can happen? You mess the whole call up and they don't do business. So what? You're now another NO away closer from hearing a YES.

Like I said you don't even need to "cold call" with this model, just get on the phone with people who've shown an interest in what you've got to offer. However you could still actually do this to build up confidence.

You and me and everyone else will be dead one day so try and not to worry about such insignificant experiences in the grand scheme of things.

I'm saying this because I used to worry about the exact same thing. You'll look back at this in 6 months and say to yourself why was I worried or anxious about that!!
 

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Thanks Paul, am laser-focused on this concept of yours, hitting it hard with what free time I have. Adjusting my thinking is like turning one of those massive oil tankers at sea, it takes time, can't just handbrake it :)
Do you still do any of the 1 on 1 consultation? Just in case I need it...
 

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Thanks Paul, am laser-focused on this concept of yours, hitting it hard with what free time I have. Adjusting my thinking is like turning one of those massive oil tankers at sea, it takes time, can't just handbrake it :)
Do you still do any of the 1 on 1 consultation? Just in case I need it...

Yes sure just send me a DM if you need that.

I've been doing some thinking over the weekend and I'm going to test something this week which may be a game changer in terms of signing clients.

I'm going to start running my Facebook ads (to sign client partners) to a messenger bot that qualifies them, then shows them a video (which is essentially replacing the sales call) explaining exactly how the program works, costs etc, FAQs, objection handling. Then send them a link to sign up.

Completely eliminating the need to even speak to the client before they become a partner.
 

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Yes sure just send me a DM if you need that.

I've been doing some thinking over the weekend and I'm going to test something this week which may be a game changer in terms of signing clients.

I'm going to start running my Facebook ads (to sign client partners) to a messenger bot that qualifies them, then shows them a video (which is essentially replacing the sales call) explaining exactly how the program works, costs etc, FAQs, objection handling. Then send them a link to sign up.

Completely eliminating the need to even speak to the client before they become a partner.
PLEASE let us know how it turns out! Genius!

I've been running ads myself and already have 12 leads to contact. Do you email or call first? Do you use a template or script? How soon do you follow up?
 

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PLEASE let us know how it turns out! Genius!

I've been running ads myself and already have 12 leads to contact. Do you email or call first? Do you use a template or script? How soon do you follow up?
is this for new client leads for yourself or leads for the clients you have?
 

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is this for new client leads for yourself or leads for the clients you have?
My bad. This is for leads for myself. Potential clients.
 

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My bad. This is for leads for myself. Potential clients.
When I was running lead ads I’d just call them straight away but it was during lockdown then so everyone was at home.

I would probably now suggest sending an automated text asking when the is best time to call them.
 

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Ok so I got a video presentation done on fiver for $200.

It's a 4 minute video explaining exactly how my pay per show program works and also addresses the main objection I get from potential clients.

I'm running a facebook Ad to a landing page which has the video on and then clients can sign up underneath using a form.

Advert went live on Saturday so far I've signed up 13 clients without speaking to any of them.
 

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Advert went live on Saturday so far I've signed up 13 clients without speaking to any of them.
That's unreal !!! This system you have created is just amazing and you're still evolving it lol Seriously impressive work :)

I spent the weekend re-reading all the info you've shared on your two threads and I'm back with a few more questions, if that's ok?

You seem to be using some advanced auto chat bots, what software are you using? And any tips or advice based on your own experience in terms of getting the most use out of them?

You've never mentioned google adwords, are you using them anywhere to obtain leads or clients? If not, how come? I'm just curious.

Do you use a simple legal contract of some sort with your business client partners?

If the partner business has no online booking system you can access, do you pass on that client? Also, for what other reasons have you decided not to take a client into your system?

You've talked about "It's all run under a brand I created inside this niche." How much time and effort are you spending on the landing pages/site or lead forms that you are sending customers to? For example, if your targeted industry was "tree surgeon" services, is it a full detailed tree surgeon general info site with a large `book now` form on every page OR a simple low info single landing page containing a large `book now` form? My instinct is always to go over the top and build a complex confidence building site that helps educate and motivate the customer to fill in the `book now` form but maybe it's just not necessary and not worth the time? Or do you maybe fill out the LP later on, after the niche is proven to be profitable?

As always, thank you for your time :)
 

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Ok so I got a video presentation done on fiver for $200.

It's a 4 minute video explaining exactly how my pay per show program works and also addresses the main objection I get from potential clients.

I'm running a facebook Ad to a landing page which has the video on and then clients can sign up underneath using a form.

Advert went live on Saturday so far I've signed up 13 clients without speaking to any of them.
Hi Paul,

I have read all your thread and I have been trying to figure out how I can run my own LeadGen Agency for a long time, it was very helpful.

What is your Highlevel affiliate link? And what is the difference between Highlevel and Clickfunnels?

Thanks
 

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That's unreal !!! This system you have created is just amazing and you're still evolving it lol Seriously impressive work :)

I spent the weekend re-reading all the info you've shared on your two threads and I'm back with a few more questions, if that's ok?

You seem to be using some advanced auto chat bots, what software are you using? And any tips or advice based on your own experience in terms of getting the most use out of them?

You've never mentioned google adwords, are you using them anywhere to obtain leads or clients? If not, how come? I'm just curious.

Do you use a simple legal contract of some sort with your business client partners?

If the partner business has no online booking system you can access, do you pass on that client? Also, for what other reasons have you decided not to take a client into your system?

You've talked about "It's all run under a brand I created inside this niche." How much time and effort are you spending on the landing pages/site or lead forms that you are sending customers to? For example, if your targeted industry was "tree surgeon" services, is it a full detailed tree surgeon general info site with a large `book now` form on every page OR a simple low info single landing page containing a large `book now` form? My instinct is always to go over the top and build a complex confidence building site that helps educate and motivate the customer to fill in the `book now` form but maybe it's just not necessary and not worth the time? Or do you maybe fill out the LP later on, after the niche is proven to be profitable?

As always, thank you for your time :)

I use many chat for my messenger bots. Initially I paid someone on fiver to create a bot, then after watching how the leads were corresponding with it I tweaked it and now have it converting a lot better. Many Chat is easy once you get the hang of it.

With my niche the leads ask certain questions so now the bot asks them and all generally we need to do is manually take over to book appointments.

I've not used Google ads yet, it is something I'm going to look into for getting leads for my clients. Probably set that up this week actually.

I don't have any complicated contract, when I used to work on retainer model I'd use Panda docs but now I simply get them to fill a form in on my website.

If they don't have an online booking system I walk away, I've also just checked and one of the new sign ups is in Oban in Scotland and the audience size for facebook ads is only 14k. So i'm walking away from that client also.

For my brand I have a main website (which I did on Highlevel) which looks just like any other website in this niche. And I also have a facebook and instagram page. I only the book now button in the header of the website. Then it takes them to form to fill in for us to call them back.

You don't need anything fancy, just something that looks respectable and then start posting regular content on the facebook page. I got lots of cheap facebook likes from Bangladesh so the site has some social feedback.

I don't use landing pages anymore, simply send all the leads to the messenger bot.
 

Paul David

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Hi Paul,

I have read all your thread and I have been trying to figure out how I can run my own LeadGen Agency for a long time, it was very helpful.

What is your Highlevel affiliate link? And what is the difference between Highlevel and Clickfunnels?

Thanks

Highlevel has lots more built into it than Clickfunnels.

You can create membership sites, websites, landing pages, funnels, set up campaigns to automatically follow up with leads including sms, email, phone, ringless voicemails.

My whole automated process is handled by Highlevel.

That's my affiliate link: https://www.gohighlevel.com/main-page?fp_ref=minotaur-media16
 

PizzaOnTheRoof

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Ok so I got a video presentation done on fiver for $200.

It's a 4 minute video explaining exactly how my pay per show program works and also addresses the main objection I get from potential clients.

I'm running a facebook Ad to a landing page which has the video on and then clients can sign up underneath using a form.

Advert went live on Saturday so far I've signed up 13 clients without speaking to any of them.
Man here you are killing it on autopilot and I've emailed 23 Facebook leads so far with ZERO replies lol

I'm getting probably 1-2 leads every day or so for about $3 a lead. What could I be doing wrong?
 

BizyDad

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So many threads, so little time. Glad you guys have made this an active one. The constant reminders got me to finally read through it all. I second this emotion.

I'm still very much in awe of your concept

This exact model has been in the back of my mind for a few years now. So many do pay-per-lead, and that always struck me as having certain hurdles that I didn't care for, so I've always stayed with my agency model. Buuuut this model is something I've always thought to try... at some point. Pay for results. I'm happy to hear someone actually taking this approach and making it work. It really is a no brainer.

My question is more on the fulfillment side. You mentioned having a team. How many worker bees do you have? Do they focus on calls/email/chat or...? How do you structure pay for them? Do you think you'll ultimately replace them with chatbots or will there always be some labor component, a small team? Ultimately, after ad cost and employee expense, what kind of gross profit margin do you see?

It's interesting to me that there's all these folks on this forum that want an "easy money" solution, they'll study copywriting, take courses, etc, and yet this thread isn't more active...
 

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