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- Feb 17, 2015
Could you elaborate on your cold email and FB ad strategy? I like the idea of no upfront costs but setting up and managing bookings sounds overwhelming. Would you recommend just a straight retainer for a beginner?
I'm struggling looking for a job now and about to say F it and start freelancing.
I’ve automated the cold email process. Basically I send out an email saying we’re looking for someone to handle 15-30 clients a month. There are no up front costs and we handle everything on our side right up until they arrive for their appointment.
For Facebook ads I call out the owners in the niche and say more or less the same. Booking appointments is easy. We have access to our clients calendars and I have a portal set up with pages for each client detailing their details and links for their calendars etc. We just book directly on their calendar.
It’s all automated also using zapier, google sheets and high level.
For a beginner you need to choose a niche and stick with it for 6 months minimum. I’d personally do retainers for a couple of clients then you can use their money to work out cost per lead etc. Then later on transition to pay per show.
You need to know the numbers for pay per show so you don’t undercHarge and end up losing money.
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