<div class="bbWrapper"><blockquote data-attributes="member: 58910" data-quote="PizzaOnTheRoof" data-source="post: 902566"
class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch">
<div class="bbCodeBlock-title">
<a href="/community/goto/post?id=902566"
class="bbCodeBlock-sourceJump"
rel="nofollow"
data-xf-click="attribution"
data-content-selector="#post-902566">PizzaOnTheRoof said:</a>
</div>
<div class="bbCodeBlock-content">
<div class="bbCodeBlock-expandContent js-expandContent ">
This is good advice. Thank you.<br />
<br />
I like the idea of keeping everything handled in house and paying for ad spend myself. It's easier to scale and productize in the future.<br />
<br />
Any advice for cold emailing offering a retainer and not sounding like the billionth marketing agency?
</div>
<div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div>
</div>
</blockquote><br />
You've got to come up with something that makes you stand out over everybody else, unfortunately everyone is offering free trials, minimum number of clients a month or your money back and things like that.<br />
<br />
With digital marketing I thought to myself, what exactly do my clients want and how can I best serve them. The majority of businesses want paying customers. Nothing more, nothing less. So I devised a system making that become as close to reality as possible up until the point I lose control. That means I can get clients into their door but after that it's down to them to convert them. And I'm that confident I can do that, pay me only when they turn up.<br />
<br />
A customer who makes an effort to turn up for an appointment is 3/4 of the way committed to moving forward generally. <br />
<br />
Now see the difference between that and another 50 marketers who say give me $1000 a month up front and I'll send you 50 leads that you need to call and convert?<br />
<br />
If you're offering retainers you're going to need multiple outreach channels in addition to cold email also. Linked in messages, facebook messenger messages, facebook ads, visiting businesses in person, cold calls. It's a numbers game. Aim to speak to 20 new people every single day. And do this for 6 months. Someone will say Yes during this time but you might have to hear 100 no's first, just remember every No get's you closer to a yes.</div>
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
