<div class="bbWrapper"><blockquote data-attributes="member: 38497" data-quote="Radu Ionut" data-source="post: 635527"
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How do you convince the decision makers that the websites you are creating are actually creating sales for them? I know some local business owners that are actually doing pretty good without a web site, or a professional website. I have in mind a dentist that I recommend every time I had the opportunity, and a local kebab restaurant, also locally very succesfull because of a superior customer experience.<br />
even after the website is created, how can the bussiness owner will say, geez I have more sales because of that flashy website?
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</blockquote>It comes down to problem solving. Everyone pitches websites, not everyone pitches solutions. Actually, you shouldn't be "pitching" anything. You should be asking the right questions. I've only had a few people tell me "I don't really <i>need</i> the internet for business". Did websites for them @ $3k each because I shifted their perception of their website from being "just there" or informative to something actually resourceful and of value. <br />
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As far as "proving" things to them, show them analytics. Show, don't tell. "Mr. Prospect, I've done research through google and found (NUMBER) of people in your area are Googling Kebab shops". Okay, that was a lousy example, but you get the idea. Most of the time, though, I haven't had to show anyone anything. It's all about building a relationship, trust, and unloading massive value.<br />
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Then again, you'll still get some prospects that just aren't interested. If you show enough value, most people will be into it, though. <br />
Or stop worrying about closing small, unqualified jobs and move on to bigger and better jobs.</div>