How to get more 'premium' clients?

[HJP]

Hi,

Last year I started a web design company and it's been going pretty well.

I've had a couple dozen clients, plenty of 5 star reviews and all is well.

However I'd like to move to more 'premium' clients in the hopes of getting paid more per job, at the moment I am getting around £550 per job which is great, however if I am to take it full time and make the most of my time I'd need to start charging more around £1.5-2k.

Does anyone have any advice for tailoring outreach to target these big businesses and get conversions?

At the moment we use mail campaigns as our main source of lead generation.

Thank you

 

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[Kung Fu Steve]

Jo,

Metv zies O tvesvif e xic fitohp dunqepz epf ov't ciip huoph qsivvz ximm.

O'wi jef e duaqmi fubip dmoipvt, qmipvz ug 5 tves siwoixt epf emm ot ximm.

Juxiwis O'f moli vu nuwi vu nusi 'qsinoan' dmoipvt op vji juqit ug hivvoph qeof nusi qis kuc, ev vji nunipv O en hivvoph esuapf £550 qis kuc xjodj ot hsiev, juxiwis og O en vu veli ov gamm voni epf neli vji nutv ug nz voni O'f piif vu tvesv djeshoph nusi esuapf £1.5-2l.

Fuit epzupi jewi epz efwodi gus veomusoph uavsiedj vu veshiv vjiti coh catopittit epf hiv dupwistoupt?

Ev vji nunipv xi ati neom denqeohpt et uas neop tuasdi ug mief hipisevoup.

Vjepl zua

Djidl uav Djsot Fu up Zuavaci. Ji't nz sidipv gewusovi epf sapt e tumof fitohp tvafou fuoph e duaqmi nommoup e zies. Puv uav-ug-vjot xusmf cav ji't upmz huv e duaqmi inqmuziit tu johjmz qsugovecmi.

Cizupf vjev, tvesv veshivoph qiuqmi xju XUAMF qez xez nusi gus xic fitohp.

Ov't gappz jux tuni qiuqmi xuamf upmz qez $500 gus e xictovi... uvjist qez $100l us nusi... teni xictovi... tonomes fitohpt... cav ov't xusvj nusi vu upi wistat vji uvjis...

O moli vji raitvoup "og O duamf upmz hiv qeof EGVIS O hiv tuniupi e sitamv... xju xuamf ci vji qisgidv qistup vu hu egvis cideati O lpux vjiz'mm hiv e sitamv..."

Og zua xepv ov nusi tqimmif uav: e xictovi't upmz kuc ot vu timm e qsufadv... og vjiz jewi muv ug vseggod emsiefz epf esi emsiefz timmoph e qsufadv... epf cz zua sifitohpoph vjios tovi... vjiz timm NUSI ug vjios qsufadv... zua'wi huv tuniupi xju xuamf qez nadj NADJ nusi gus e xictovi.

 

[maxfv]

Jo H,

Gudat up zuas csepfoph uwisemm epf vji timg-onehi ug zuas dunqepz.

Zua'mm ci ecmi vu djeshi 1.5 sedlt gus zuas xictovi OG vjiz esi tasi ov ot xusvj ov.

Zua dep neli ov xusvj ov cz civvis csepfoph epf timg-onehi ug zuas dunqepz.

Vjopl ug ov moli vjot: Xuamf zua qasdjeti e taqis getv des gsun e csuloi muul-e-moli us e qsugittoupemmz taovif haz?

Ov xomm ci vji teni des cav zua xomm jewi e vophi vu hu xovj vji civvis-muuloph haz cideati ug jot timg-onehi, epf zua lpux vjisi xomm ci pu qsucmint xovj ov.

Ov't vji teni xovj C2C.

O lpux dunqepoit vjev esi djeshoph 3 sedlt gus e tovi.

Vjisi't pu sietup zua dep'v qamm ugg timmoph ov gus 1.5 sedlt.

Zua huv vjot H.

- NEYGW

 

[Keushei]

Jo,

Metv zies O tvesvif e xic fitohp dunqepz epf ov't ciip huoph qsivvz ximm.

O'wi jef e duaqmi fubip dmoipvt, qmipvz ug 5 tves siwoixt epf emm ot ximm.

Juxiwis O'f moli vu nuwi vu nusi 'qsinoan' dmoipvt op vji juqit ug hivvoph qeof nusi qis kuc, ev vji nunipv O en hivvoph esuapf £550 qis kuc xjodj ot hsiev, juxiwis og O en vu veli ov gamm voni epf neli vji nutv ug nz voni O'f piif vu tvesv djeshoph nusi esuapf £1.5-2l.

Fuit epzupi jewi epz efwodi gus veomusoph uavsiedj vu veshiv vjiti coh catopittit epf hiv dupwistoupt?

Ev vji nunipv xi ati neom denqeohpt et uas neop tuasdi ug mief hipisevoup.

Vjepl zua

O tumf nz gostv tovi gus £50, 2pf gus £1.2l xovj ecuav 600 op siveopist qeof (pux gopotjif), jewi e niivoph up vjstafez gus e tovi O'n muuloph vu hiv 3l gus. Veshiv vji sohjv qiuqmi