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How To Get Clients For Roof Cleaning

Marketing, social media, advertising

Krishanp_07

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I took @Johnny boy ‘s advice and started a roof cleaning business.

I’ve tried Facebook ads and ringless voicemails but they both don’t work.

Should I try another method of finding clients or should I just do a different business?
 
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Johnny boy

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I took @Johnny boy ‘s advice and started a roof cleaning business.

I’ve tried Facebook ads and ringless voicemails but they both don’t work.

Should I try another method of finding clients or should I just do a different business?
I’m sure you executed it really well. I’m sure Facebook ads “don’t work”. I’m sure you didn’t just do a shit job and it’s not your fault.
 

Paul David

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I took @Johnny boy ‘s advice and started a roof cleaning business.

I’ve tried Facebook ads and ringless voicemails but they both don’t work.

Should I try another method of finding clients or should I just do a different business?
Facebook ads do work. Send me your ad and I'll roast it for free and tell you where you went wrong.
 

Krishanp_07

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Facebook ads do work. Send me your ad and I'll roast it for free and tell you where you went wrong.
This is what I have so far, I just have my page paused for now.
 
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Paul David

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This is what I have so far, I just have my page paused for now.
Not enough to catch attention. Try this - edit prices etc or remove what you need.

ATTENTION (insert area) homeowners!

Dirty, mossy, unloved or rundown appearance of your roof and home exterior getting you down?

Did you know it can be restored to its former glory?

Well here at (insert company name), we've got a special offer to restore the condition of your property!

For a very limited time, we're giving away a 'Home Restoration Package' with every roof clean!

Click 'GET QUOTE' today to arrange a free quote for your roof clean and we will get you loving the rest of your property again, completely FREE!

Included with the roof clean, here's everything else you'll get too:

Window Cleaning (worth £20-£40) FREE
Gutter Clearing (worth £60-£100) FREE
Fascias & Soffits Wash (£120-£180) FREE

✅ We'll also knock 30% off a Full Driveway Pressure Clean!

AND we'll make sure to fully clean & tidy up before we leave! ✅

Click 'GET QUOTE' to enter your name, number and email and we'll reach out to arrange your free quote!

With our special damage free tools and expert team, we make sure your home stays damage-free whilst restoring it to its former glory!

Let's get you loving your home again!

Click 'GET QUOTE' now to claim your limited time offer!

Our last offer was booked up months in advance!

And we only have a limited number of slots available, so it really is first come, first serve!

Don't miss out on this one! Click 'Get Quote' now! *T&C’s Apply*
 

Paul David

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Attention Homeowners in the (insert area)!

Is your roof covered in moss and your gutters clogged? With winter coming to an end, now is the perfect time to give your home the care it deserves!

As the owner of (insert company name), I have an exciting promotion this month that I can't wait to share with you!

For a limited time, receive a (valued at £150-£200), a (valued at £200-300), and a (valued up to £60) with every roof cleaning!

Our team at (insert company name) has received many positive 5-star reviews on Facebook and Google, thanks to our years of experience and outstanding customer service.

To claim your free quote and complimentary call back from our team, simply fill out the short form below.

Don't wait too long! Limited availability means our spots are filling up fast. Act now by clicking 'GET OFFER' and arranging your call back today!

Trust us, you won't want to miss out on this incredible deal!
 

Dockid

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Have you tried Google Ads?

Go on Semrush and make a free account. Go to keyword explorer and search 'Roof cleaning [your area]', 'Gutter cleaning [your area]' , 'Window cleaning [your area]' & 'Moss removal [your area].

Check the search volume for those keywords and you will know if people are actively looking for your services. If there is a interest, run some Google Ads.

Include the search term that triggered the ad in the ad title and on your landing page. You should start getting plenty of calls.
 

perchboy

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Attention Homeowners in the (insert area)!

Is your roof covered in moss and your gutters clogged? With winter coming to an end, now is the perfect time to give your home the care it deserves!

As the owner of (insert company name), I have an exciting promotion this month that I can't wait to share with you!

For a limited time, receive a (valued at £150-£200), a (valued at £200-300), and a (valued up to £60) with every roof cleaning!

Our team at (insert company name) has received many positive 5-star reviews on Facebook and Google, thanks to our years of experience and outstanding customer service.

To claim your free quote and complimentary call back from our team, simply fill out the short form below.

Don't wait too long! Limited availability means our spots are filling up fast. Act now by clicking 'GET OFFER' and arranging your call back today!

Trust us, you won't want to miss out on this incredible deal!

Pure gold. Saw this and had to take action. Switched up the words a bit to run it for car detailing and now I'm getting messenger leads for $7 each.

The ad is running great but the only problem is converting these leads.
I've had 8 people interested (15 leads total) and they all ghosted me.

1688364093278.png

1688364149761.png

1688364229303.png
1688364285889.png

I tried switching up my messaging tactics a bit to see what works but nothing has worked yet.

I would guess that my problem is caused by either:
1.
my offer is not good enough - people still msg that they're interested so probably not
2. facebook leads quality is just shit - doubt it. if that were the case no one would run fb ads
3. messenger isnt a good way to close since its easy to ghost -tried fb form leads too and most lead phone numbers were fake

Where do you think im messing up on closing these people? How can I get that conversion rate up?

Anyone feel free to give your 2c if you have any ideas.
 

Paul David

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Pure gold. Saw this and had to take action. Switched up the words a bit to run it for car detailing and now I'm getting messenger leads for $7 each.

The ad is running great but the only problem is converting these leads.
I've had 8 people interested (15 leads total) and they all ghosted me.

View attachment 49858

View attachment 49859

View attachment 49861
View attachment 49862

I tried switching up my messaging tactics a bit to see what works but nothing has worked yet.

I would guess that my problem is caused by either:
1.
my offer is not good enough - people still msg that they're interested so probably not
2. facebook leads quality is just shit - doubt it. if that were the case no one would run fb ads
3. messenger isnt a good way to close since its easy to ghost -tried fb form leads too and most lead phone numbers were fake

Where do you think im messing up on closing these people? How can I get that conversion rate up?

Anyone feel free to give your 2c if you have any ideas.
How quickly are you following up?
 
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David Fitz

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I'm in cleaning groups nearly every day on Facebook and see posts like this everyday.

When I started my cleaning business I used to walk around neighborhoods for hours passing out flyers. Flyers do work. You can't get those cheap flimsy things. Get a design made on Fiverr and get 1000s printed with good material.

You should also have a website, a good one that looks professional and represents your brand. If you don't have that then have your social media setup. People like to find out more information about a company before hiring them. They'll type your name into Google and do some research. Make sure something pops up when they do.
 

biophase

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Pure gold. Saw this and had to take action. Switched up the words a bit to run it for car detailing and now I'm getting messenger leads for $7 each.

The ad is running great but the only problem is converting these leads.
I've had 8 people interested (15 leads total) and they all ghosted me.

View attachment 49858

View attachment 49859

View attachment 49861
View attachment 49862

I tried switching up my messaging tactics a bit to see what works but nothing has worked yet.

I would guess that my problem is caused by either:
1.
my offer is not good enough - people still msg that they're interested so probably not
2. facebook leads quality is just shit - doubt it. if that were the case no one would run fb ads
3. messenger isnt a good way to close since its easy to ghost -tried fb form leads too and most lead phone numbers were fake

Where do you think im messing up on closing these people? How can I get that conversion rate up?

Anyone feel free to give your 2c if you have any ideas.

Why are you spelling tomorrow tmrw? I’d feel like I’m hiring a 15 year old kid.
 

Choate

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Pure gold. Saw this and had to take action. Switched up the words a bit to run it for car detailing and now I'm getting messenger leads for $7 each.

The ad is running great but the only problem is converting these leads.
I've had 8 people interested (15 leads total) and they all ghosted me.

View attachment 49858

View attachment 49859

View attachment 49861
View attachment 49862

I tried switching up my messaging tactics a bit to see what works but nothing has worked yet.

I would guess that my problem is caused by either:
1.
my offer is not good enough - people still msg that they're interested so probably not
2. facebook leads quality is just shit - doubt it. if that were the case no one would run fb ads
3. messenger isnt a good way to close since its easy to ghost -tried fb form leads too and most lead phone numbers were fake

Where do you think im messing up on closing these people? How can I get that conversion rate up?

Anyone feel free to give your 2c if you have any ideas.

Maybe your problem is caused by 1, 2, or 3, but you should be focusing on what you can control - which in this case, is your conversation and closing.

It's weak and has cost you any opportunities you did have of getting the sale.

If someone has already signaled interest, you should be asking them what day, their address, and their preferred payment method - not f*cking around with "how can we help" and "we will assist you shortly" like you're a Comcast customer service rep.

"Hey Karthik, how's it going? You're looking to book our special $199 car detailing, right?"

- Yes

"Great, what's your address?"

"We can swing by on (day, general time). Credit card, check, what works best for you?

That's a very basic outline but you're probably just better off getting a phone number ASAP and closing that way, using the same approach to the convo.

"Hey Karthik, how's it going? You're looking to book our special $199 car detailing, right?"

- Yes

"Great, what's your phone number, we'll give you a call to set it up this week"
 
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ronit

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Maybe your problem is caused by 1, 2, or 3, but you should be focusing on what you can control - which in this case, is your conversation and closing.

It's weak and has cost you any opportunities you did have of getting the sale.

If someone has already signaled interest, you should be asking them what day, their address, and their preferred payment method - not f*cking around with "how can we help" and "we will assist you shortly" like you're a Comcast customer service rep.

"Hey Karthik, how's it going? You're looking to book our special $199 car detailing, right?"

- Yes

"Great, what's your address?"

"We can swing by on (day, general time). Credit card, check, what works best for you?

That's a very basic outline but you're probably just better off getting a phone number ASAP and closing that way, using the same approach to the convo.

"Hey Karthik, how's it going? You're looking to book our special $199 car detailing, right?"

- Yes

"Great, what's your phone number, we'll give you a call to set it up this week"
Yaa with the leads he got was one step closer but failed on the execution part, try working with phone calls and make them feel genuine, this post is excellent example and try having social and flyer ads ,if this doesn't work than maybe its your area thats not suited to the service u offering or someone else is doing for them with better service than yours
 

BizyDad

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Pure gold. Saw this and had to take action. Switched up the words a bit to run it for car detailing and now I'm getting messenger leads for $7 each.

The ad is running great but the only problem is converting these leads.
I've had 8 people interested (15 leads total) and they all ghosted me.

View attachment 49858

View attachment 49859

View attachment 49861
View attachment 49862

I tried switching up my messaging tactics a bit to see what works but nothing has worked yet.

I would guess that my problem is caused by either:
1.
my offer is not good enough - people still msg that they're interested so probably not
2. facebook leads quality is just shit - doubt it. if that were the case no one would run fb ads
3. messenger isnt a good way to close since its easy to ghost -tried fb form leads too and most lead phone numbers were fake

Where do you think im messing up on closing these people? How can I get that conversion rate up?

Anyone feel free to give your 2c if you have any ideas.

In the first hour they text me. Instantly for some if I’m already on my phone when they message. Even tried waiting a bit.

Then saying "We will assist you shortly" is a lie. That's a total turn off, so turn off that automation.

And like other people said, try and get the phone number as quickly as possible and close via text.

Reply faster.

Right now it's like you're going fishing, you caught a fish on the hook, and you're forgetting the reel them in when you have them. So they're off the hook and swim away...
 
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perchboy

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Why are you spelling tomorrow tmrw? I’d feel like I’m hiring a 15 year old kid.

Maybe your problem is caused by 1, 2, or 3, but you should be focusing on what you can control - which in this case, is your conversation and closing.

It's weak and has cost you any opportunities you did have of getting the sale.

If someone has already signaled interest, you should be asking them what day, their address, and their preferred payment method - not f*cking around with "how can we help" and "we will assist you shortly" like you're a Comcast customer service rep.

"Hey Karthik, how's it going? You're looking to book our special $199 car detailing, right?"

- Yes

"Great, what's your address?"

"We can swing by on (day, general time). Credit card, check, what works best for you?

That's a very basic outline but you're probably just better off getting a phone number ASAP and closing that way, using the same approach to the convo.

"Hey Karthik, how's it going? You're looking to book our special $199 car detailing, right?"

- Yes

"Great, what's your phone number, we'll give you a call to set it up this week"

Then saying "We will assist you shortly" is a lie. That's a total Turn off, so turn off that automation.

And like other people said, try and get the phone number as quickly as possible and close via text.

Reply faster.

Right now it's like you're going fishing, you caught a fish on the hook, and you're forgetting the real them in when you have them. So they're off the hook and swim away...

Thanks everyone. Closed this guy right when I woke up still laying in bed;)
 

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Paul David

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In the first hour they text me. Instantly for some if I’m already on my phone when they message. Even tried waiting a bit.
Thats part of the game, you'll get lots of people responding and ghosting.

Sometimes I call them out, they'll respond to the ad and then say no thanks, and I'll respond why the hell did you respond then?

Although I probably shouldn't!
 

Black_Dragon43

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Sometimes I call them out, they'll respond to the ad and then say no thanks, and I'll respond why the hell did you respond then?

Although I probably shouldn't!
I get you lol. I am world famous for disciplining people whom I find to be rude or impolite in sales :rofl:

One time I got a guy who kept asking me to send him case studies, and I pointed him to our website, and he kept insisting that he wants a specific one, bla bla, I told him to look there, he kept insisting that he doesn’t see one relevant for him (which was false, he didn’t even look properly), so I got pissed off and told him I’ll end the call because I don’t work with losers who don’t do their homework.
 

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Nah F*ck this shit.

Past 3 days, $600 WORTH OF JOBS THAT CANCELLED ON ME!

One guy even cancelled on me right when I got to his house:humph:

Facebook has the shittiest lead quality for car detailing. Oven cleaning leads from fb were great back in the day but car detailing I think I’d get better leads going H2H (homeless person to homeless person) than running Fb ads
 

Andy Black

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Nah F*ck this shit.

Past 3 days, $600 WORTH OF JOBS THAT CANCELLED ON ME!

One guy even cancelled on me right when I got to his house:humph:

Facebook has the shittiest lead quality for car detailing. Oven cleaning leads from fb were great back in the day but car detailing I think I’d get better leads going H2H (homeless person to homeless person) than running Fb ads
Do you send reminders a few days and then a few hours before turning up?
 
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Reminder day before and before I left in the morning. He gave confirmation and then when I showed up he said he has someone cheaper
Even I booked a meeting with a lead and when I called before going over, he said he is too busy for a website at the moment and I haven't heard from him since. This sucks!
 

Paul David

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Reminder day before and before I left in the morning. He gave confirmation and then when I showed up he said he has someone cheaper
Start taking small deposits. That will stop that immediately.
 
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