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Something I just caught this week. I boosted a post how I normally do, same type of product, decent creative, same exact audience(or so I thought).
FB automatically selected delivery of ads not just to my facebook audience but also created an Instagram ad for the product.
It was kind of tricky to turn off at first because it couldn't be done in the ad editor. However I simply paused the ad and edited it on the page to turn off the Instagram portion.
I have a separate instagram and would rather keep the promotions separate to better gauge return on investment. Also instagram has not delivered customers into the door as well as facebook.
This post is just to aware people to double check their ads to make sure fb isn't creating instagram ads and charging your fb account for them.
If you have instagram you see these types of ads all the time because they don't link directly to an instagram page. Similar to the stock image issue I mentioned before, I believe people on instagram ignore these sponsored ads simply due to them not having an instagram presence.
I hope this rambling makes sense to some lol.
FB automatically selected delivery of ads not just to my facebook audience but also created an Instagram ad for the product.
It was kind of tricky to turn off at first because it couldn't be done in the ad editor. However I simply paused the ad and edited it on the page to turn off the Instagram portion.
I have a separate instagram and would rather keep the promotions separate to better gauge return on investment. Also instagram has not delivered customers into the door as well as facebook.
This post is just to aware people to double check their ads to make sure fb isn't creating instagram ads and charging your fb account for them.
If you have instagram you see these types of ads all the time because they don't link directly to an instagram page. Similar to the stock image issue I mentioned before, I believe people on instagram ignore these sponsored ads simply due to them not having an instagram presence.
I hope this rambling makes sense to some lol.
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