Hello, I have recently finished making my service surefirebetting.com which is a sports betting arbitrage service. If you don't know what that means that's basically my biggest problem in marketing it. But essentially it's hedging the odds of two sportsbooks that disagree with each other.
I beleive the service is really good and it is the only of its kind in the U.S. Where I am struggling is marketing.
I have been experimenting with Facebook ads for a few weeks and through split testing have narrowed down my audience and my current ad sets have a $0.40 cost per link click. Which I beleive is pretty good. My issue is that I am having trouble converting these leads, I also don't have the capital to continue to dump money into Facebook ads without a return. Thus far I have only spent $150 a lot of which was optimizing my ad sets and audience to reach these numbers. But I don't know if I can continue to pump money in it without return.
Starting social media from scratch is tough especially without coming off as spammy. I currently have a Facebook page, group, Instagram, Twitter. I also have been working on acquiring new affiliates through LinkedIn.
I clearly need some optimization on my website to increase conversions. I am currently pointing my Facebook Ads right at my home page. It is difficult to A/B test to achieve higher conversions without a large number of visitors.
In sum, does anyone have any marketing tips for a startup without a ton of capital?
I beleive the service is really good and it is the only of its kind in the U.S. Where I am struggling is marketing.
I have been experimenting with Facebook ads for a few weeks and through split testing have narrowed down my audience and my current ad sets have a $0.40 cost per link click. Which I beleive is pretty good. My issue is that I am having trouble converting these leads, I also don't have the capital to continue to dump money into Facebook ads without a return. Thus far I have only spent $150 a lot of which was optimizing my ad sets and audience to reach these numbers. But I don't know if I can continue to pump money in it without return.
Starting social media from scratch is tough especially without coming off as spammy. I currently have a Facebook page, group, Instagram, Twitter. I also have been working on acquiring new affiliates through LinkedIn.
I clearly need some optimization on my website to increase conversions. I am currently pointing my Facebook Ads right at my home page. It is difficult to A/B test to achieve higher conversions without a large number of visitors.
In sum, does anyone have any marketing tips for a startup without a ton of capital?
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