How to (create threads that) get engagement

[Primeperiwinkle]

What if you create a video of something you do that currently helps people you meet in person, and it helps people you’ve never met, and does so for years to come?

What I do every day is solve individual problems, bad patterns, and touch areas of pain. I might recommend journaling with one person, cry with another, use my elbow on the next persons back for 45 minutes, or show someone an exercise. Excellent massage therapists are a bridge between unhealthy and healthy. I push ppl to go to counseling or physical therapy or chiropractic or a corrective trainer.. but they come to me first just because.. they want a safe place. I literally have no idea how to do that via YouTube.

I’m rushing to type between clients. Plz forgive weird sentences.

The actual legal difficulty with a lot of what I do is that recommending (via explaining how they could start vs just saying “you should go talk to ____ and ____”) ANYTHING besides just basic massage is out of my scope of practice so I would need to be certified in ... what? Therapy? Physical therapy? Fitness?

If I was going to do YouTube it would be on a subject I felt more confident in AND wanted to be known as an expert in. Not my day job... even though I do help ppl every day.

 

[Walterbl]

Questions and controversial topics tend to engage people.

 

[Andy Black]

I also think it's a misguided target.

I was at a conference on recommendation systems (ACM RecSys) and still remember the quote from Netflix:



LinkedIn lamented the so-called puzzles. You may remember those clickbait posts, "99% could not solve this genius puzzle. Can you?" In fact, they said that they have a small group tasked with removing puzzles, that is, automatically detecting posts that try to generate more comments by asking a simple question. LinkedIn has concluded that while it drives up superficial engagement metrics, it hurts the platform in the long run.

Also, there is no value in posting a popular thread if it distracts people from working on their business. Every platform eventually dies or at least experiences a huge drop in quality, and so will this forum, if it hasn't already happened; dopamine-stimulating clickbaity threads will make it happen faster.

What’s a misguided target?

 

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[Andy Black]

Your title must be descriptive in order to draw in responses and eyeballs, and the right eyeballs!

Exactly. It’s not about the most eyeballs possible, it’s about getting the right eyeballs.

 

[JunkBoxJoey_JBJ]

I’m not saying everyone has to create threads all the time. That’s what Linkedin is like - lots of people “content marketing” and not much discussion going on.

I’d argue it’s more valuable to:

• Add thoughtful debate.
• Add supportive comments.
• Nudge people in different directions.
• Get people to ask better questions.
• Get people to take action.

This is what I tried here (my most thoughtful insight yet and not looking for anything phony).

Again, great post Andy.

Not a cheap plug, a sincere contribution (poor title?)

https://www.thefastlaneforum.com/community/threads/are-you-confused-secrets-on-cents.89073/

 

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[Everyman]

threads have to be emotional or controversial.

Exactly on point! We buy on emotion, not logic.

This is why logical politicians get 0-5% popularity max, and 5% when they spill something that can be picked up and turned against them

I am overly logical and suffer in conversations with people, because they are driven by being scared mostly...

So what do you need to do to sell 'the truth'? Wrap it in emotions!

for example : topics on dating and sex have a lot of replies while this is not the core of the fastlane philosophy .

Well this is because reproduction is the most important aspect of our lives. Preservation of life. Either physical ( offspring) or mental (building something that will outlive you). So dating (and porn unfortunately) is huge. And 'how to get rich' too on the other side (look at this forum).

 

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[ChrisV]

this is why i don't create threads because i know that people don't really care about rational things

not sure if i agree

i would read your threads

 

[Andy Black]

Bump.

(And this thread isn’t about being click-baity.)

 

[Andy Black]

I forget about this and then I make new friends and they say it..and then I forget.. repeat, repeat.

I literally have no clue why some ppl think I’m entertaining or what I could ever do on YouTube... lol..to me it still seems weird that ppl are putting videos of themselves on the internet.. rofl. So awkward. But thanks dude! Hahaha.

What if you create a video of something you do that currently helps people you meet in person, and it helps people you’ve never met, and does so for years to come?

 

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