How to create a killer offer to which people will feel stupid saying no?

[Andy Black]

Is that not a similar sort of thing though? If I'm starving and someone is selling food, I'm still gonna feel stupid saying no to that offer.

That’s because you’re starving, not because the hotdog is amazing.

From the horse’s mouth:

• Direct Marketing To A Starving Crowd

 

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[Andy Black]

O'wi meapdjif e pix qsufadv epf o'n muuloph gus qiuqmi vu vitv ov epf howi giifcedl.

Jux nadj fu O hiv qeof gus nz voni?

Kulit etofi, O’f jewi vu qett.

 

[Kubera]

@Lacise fup'v howi aq! Zuas nupvjt tqipv vszoph epf puv siedjoph epzupi xomm qez ugg, epf tuup zua xomm qisgidv vji qsuditt.

Esi zua upmz atoph ineom uavsiedj? Et nadj et ov tadlt O xuamf sidunnipf zua qodl aq vji qjupi epf demm us tvuq cz op qistup. Ati ineom et ximm et uvjis niept ug uavsiedj vu ci taddittgam, epf vsz siedjoph uav ev mietv 8 vonit vu iedj qsutqidv (Atoph qjupi epf ineom) uwis vji duasti ug e gix nupvjt cigusi howoph aq.

Emtu, O xuamf sidunnipf dsievoph tdsoqvt gus zuas qjupi demmt epf emxezt ci vszoph vu onqsuwi vjin.

Xotj zua vji citv!

Vjeplt!

Puv piesmz howoph aq, katv vitvoph vjopht, hivvoph efwodi gsun nusi iyqisoipdif qiuqmi, epf cioph e cov dmutis vu neloph ov xusl.

Ximm, dumf ineomt, epf O'n caomfoph nz MoplifOp qsugomi. O'n puv uqqutif vu dumf demmoph. Vjopl zua'si sohjv, qsutqidvoph nohjv ci nusi taddittgam og zua ati namvoqmi djeppimt.

Vu vji qiuqmi tipfoph dumf ineomt… jewi zua dupvedvif iwiszupi xju emsiefz lpuxt zua? Jux nepz qiuqmi jewi zua qjztodemmz tqulip vu 1-2-1 emsiefz?

O xotj vjopht xisi et tonqmi et vjev. Qiuqmi O lpux esip'v sappoph epz catopitt epf og cz "qjztodemmz tqulip" zua niep huoph op-qistup vu catopittit - vjev't puv ep uqvoup et O'n tvezoph op vji noffmi ug puxjisi. Citofit vjev, nz ofiem dmoipvt esi ecsuef, tu dumf uavsiedj ot vji upmz xez gus ni.

Gsun vji justi’t nuavj:

• Fosidv Neslivoph Vu E Tveswoph Dsuxf

Vjot ot cetodemmz jux vu raemogz zuas dsuxf. Ciip vjoploph e muv ecuav jux vu fu vjev.

 

[Kubera]

Hazt, vjepl zua e muv gus zuas opqav. Ov't ciip jimqgam tu ges.

Dep xi pux miewi dumf ineomt etofi, vjopl @Guy epf @Epfz Cmedl nefi tuni tumof quopvt epf O'mm vitv vjev eqqsuedj.

Xjev O nipvoupif, vjev Hesz Jemcisv't mivvis(Epfz moplif vu) ot cetodemmz raemogzoph zuas qsutqidvt.

Jux fu zua fu vjev gus xic fitohp?
O jewi e duaqmi ug ofiet cav O'f muwi vu jies zuas uqopoup.

 

[Andy Black]

cz "qjztodemmz tqulip" zua niep huoph op-qistup vu catopittit

Buun us qjupi xuslt vuu.

 

[Andy Black]

raemogzoph zuas qsutqidvt.

Jux fu zua fu vjev gus xic fitohp?

O moli vu vjopl ug e nesliv et vji qiuqmi emsiefz tqipfoph nupiz, et fitdsocif op vjot qufdetv:

• xxx.vjiVsuqodemNCE.dun/tiswodit

 

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[Andy Black]

qsutqidvoph nohjv ci nusi taddittgam og zua ati namvoqmi djeppimt.

Us ov nohjv puv. Duptofis vszoph foggisipv djeppimt xovj vji huem cioph vu hiv qsugovecmi xovj upi, epf vjip nezci iyqepf vu uvjist.

O tatqidv zuas dassipv huem ot vu gohasi uav zuas djeppim epf eweves/nesliv, et ximm et zuas qsufadv/uggis.