How to Create a $2k+/mo Passive Income Website in 30 Days (or Less)

[Jrjohnny]

hey Lex. i copy and implemented your strategy, the digital product i created didn't get any sale. like zero sales, and i have used upto $50 on adds.

what kind of digital product do you recommend?

What kind of note book do you suggest I use to write down notes?

What kind of shower head should I use to get the most effective shower?

Blah blah blah.

Dude, find something you can think about.

If you can’t do that then don’t expect everything to be spoon fed to you.

As I’ve said many times

“Spoon-Feeding teaches nothing in the long run except the shape of the spoon”

Cmon man, you can do better.

 

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[Banny]

What kind of note book do you suggest I use to write down notes?

What kind of shower head should I use to get the most effective shower?

Blah blah blah.

Dude, find something you can think about.

If you can’t do that then don’t expect everything to be spoon fed to you.

As I’ve said many times

“Spoon-Feeding teaches nothing in the long run except the shape of the spoon”

Cmon man, you can do better.

okay sorry sir, I get it now.

i will keep searching

 

[Pretty Girl]

How to deal with the cracking/pirating of software? I'm making an engineering software which will be both useful in windows and macOS operating systems. And the target audience mostly will have like 70% windows and 30% mac. But I'm not developing it for the windows even 70% market is there because I guess most of the people who won't buy or will pirate are on windows.
Is it wise to first develop it for macOS with only 30% audience (and it's easy for me to develop in macOS as well) or try to target the 70% windows audience? (it'll take much more time to learn and develop for windows as well)

 

[Jaxsss]

hey Lex. i copy and implemented your strategy, the digital product i created didn't get any sale. like zero sales, and i have used upto $50 on adds.

what kind of digital product do you recommend?

The words "i copy" are wrong. The success is not about copying others.

Have you thought about why your product didn't get a sale? Have you thought about how your product can be better?

You made 1 product and spent $50 on ads and think that you'll get success that easily?

Read this thread again, do your homework - research your competitors, what you can do better than them, find your specific niche and be persistent.

A lot of "gurus" / YouTubers are trying to talk you into the idea that selling online is easy (dropshipping etc), no, it's the same as all other businesses that exist. You still have to try hard to be successful.

 

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[CrimsonNight]

Right now I'm running around like a chicken with its head cut off as I attempt to stabilize my income after making a series of poor business choices in the name of religion.

I'm not running ads to anything because I don't have anything to run ads to.

I have an idea for my next product, but I need to restabilize, and reposition myself (plus there's a learning curve). As a parent, I should prioritize stability over risk most of the time. Unfortunately, I took a huge risk because a book told me to, and now I have almost no income and only myself to blame. I have to fix that first.

maybe try to find an affiliate product with a similar offer and promote that to gauge the KPI.

Low time risk and high upside.

 

[Lex DeVille]

maybe try to find an affiliate product with a similar offer and promote that to gauge the KPI.

Low time risk and high upside.

Knowing if something is likely to sell isn't the issue. Time and money are. I'm short on time, and money is bleeding out, so I have to focus on areas where I know I can reclaim time by building up money first.

I've picked up three freelance clients through Upwork, and got my copywriting website live again. The money engine is switched on, and turning. So, just a matter of time now.

I have two products on my "to test" list, and a few others on the backburner. I'll be back at it again soon.

An area I think is overlooked is industry-specific digital products.

- What legal templates might a dog food plant need?
- What checklists might a factory need for compliance?
- What industries need standard operating procedures (but don't want to pay $10k to an attorney)
- What checklists might a fast food joint use for nightly cleanup?

Find what exists, then do it better somehow.

 

[DCG]

All of this is really cool. I already have made the website and I'm making the products. Ill have less time cuz of school but I can still manage my time

 

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[bambz]

I've read through the entire topic, and it's pure gold. Thank you, @Lex DeVille.

Recently, I developed an online course, having spent 4 months on it, but I've only garnered 4 customers and accumulated 50 emails. Perhaps I should convert it into an ebook or set up automated emails for my subscribers.

I've always believed that selling knowledge through ebooks or courses requires an audience. Personally, I first examine the author of an ebook or course, but others might have a different approach.

However, opinions vary. Some suggest that one needs to build an audience on platforms like YouTube or TikTok for 12 months before selling a course, while others believe that addressing a specific problem will naturally attract paying customers. It's perplexing.

Perhaps my course isn't niche-specific. However, it provides value for young individuals, those looking to change their careers, and older individuals. Should I segment these niches and create three versions of my course or three different Google ad campaigns? Up to this point, I've only utilized Facebook and Instagram ads. Maybe that's not the best strategy.

I also have two questions:

1. When I introduce new products, should I list them on Etsy, sell them on my website, or do both? Being a software developer, I have the option of using WordPress or coding my site.
2. I'm based in Poland, where the USD is considerably stronger (4-5 times) than our currency. Furthermore, I've noticed that people from the USA and other countries are more inclined to purchase. Should I tailor my products for a local or international audience? I'm not familiar with, for example, American laws.

 

[Andy Black]

I've always believed that selling knowledge through ebooks or courses requires an audience.

Some suggest that one needs to build an audience on platforms like YouTube or TikTok for 12 months before selling a course, while others believe that addressing a specific problem will naturally attract paying customers

What if someone sold a course direct from an ad or a single post? Does that disprove the belief you *need* an audience to sell a course? What will you do if you believe that's a limiting belief and free yourself from it? Do you have any other limiting beliefs?

 

[Lex DeVille]

Recently, I developed an online course, having spent 4 months on it, but I've only garnered 4 customers and accumulated 50 emails. Perhaps I should convert it into an ebook or set up automated emails for my subscribers.

If you have sales, people are willing to buy. Optimize what already works. Segmenting is one way to do that. I'd probably start with A/B testing. Test different versions of the page and see what gets the best results. Then repeat.

Changing the messaging for different segments might work, but do you even know if different groups will buy? I'd focus on reaching people who are similar to those who already bought your course.

It doesn't matter where you introduce products first. If Americans buy your products, sell to Americans.

 

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[bambz]

What if someone sold a course direct from an ad or a single post? Does that disprove the belief you *need* an audience to sell a course? What will you do if you believe that's a limiting belief and free yourself from it? Do you have any other limiting beliefs?

I sold my course for 4 customers so probably I can do it without audience but when I look back, I always buy this kind of product from people with audience and big free content in YT. Maybe it works differently in USA than in Poland. But my case and my experience is the probably the biggest reason of my limiting beliefs. I think that with audience I could have 10x more customers.. but building it for 12 months… well within this time I can problably validate a lot of other business idea as Lex described.

 

[Lex DeVille]

I sold my course for 4 customers so probably I can do it without audience but when I look back, I always buy this kind of product from people with audience and big free content in YT. Maybe it works differently in USA than in Poland. But my case and my experience is the probably the biggest reason of my limiting beliefs. I think that with audience I could have 10x more customers.. but building it for 12 months… well within this time I can problably validate a lot of other business idea as Lex described.

If people need your course, then run Google ads to it. Sell your course while you're building an audience for the next 12 months and then sell it some more. I don't see the issue here.

 

[bambz]

@Andy Black @Lex DeVille

Thank you!
Well, I have three main problems on my mind:

1. I'm thinking about leaving the Polish market. I want to talk to an accountant and lawyers and start making products only for the US/international market. Anyone did something like this? What do you think?
2. There are people and academies with a lot of free content. They've been doing it for 5 years and have similar courses. I don't know if theirs are better but you know … they problably have huge audience.
3. I wonder if I should spend this year on creating a course and free content (to build audience) only. Should I focus 100% on this or try other products at the same time? This way I could test other ideas and not risk too much because even if my course will fail, I will have other chances.

There's just one thing I don't understand yet. What should the search for specific niches and search volume look like?
Let's assume I have a course on "how to enter industry X?" According to logic, the recipients are people who want to work in industry X. This is quite a broad term. Should I enter phrases in the Google Ads planner such as "how to enter industry I'll see what GPT4 tells me about this, but I feel that the issue of ads and finding niches is now a key issue for me to understand.

 

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[The-J]

You're focusing too much on not failing. Makes you scared to pick a product and try to sell it. The subconscious says if you never choose, you can never fail. But it's wrong. Inaction is the greatest failure.

It's like those Gary Halbert letter-writing wannabes. Spend months hand-copying letters preparing for paid clients. But the subconscious whispers in their ear, "You're not ready. Learn more." So they copy more letters. Copying for months. Months become years. Years become never.

I wonder about these copy people. If they tested their copy they'd realize that even the experts who are pros at understanding human psychology and have deep knowledge of their niche don't know if a letter is going to kill or if it's going to flop.

I've tested a lot of copy in the past year. I'm always surprised by the results. I test things that I think are sure-fire winners, and 80% of the time they're not. Sometimes they're straight up losers. The other 20% of the time I'm surprised at how well it wins.

I talked to a CRO pro last month who worked for some big companies. He said 1 in 3 of his tests are winners. I've got a long way to go.

 

[Snowball]

Thanks Lex. This is a great high-value thread. Inspired me to launch one of my products on Etsy and got my first few sales with your advice.



I'd like to increase my ad spend, but product has low search volume so it caps out even though my budget is much higher than current ad spent.

Google has relatively high traffic for keywords, so going to try and send some Google ad traffic to my own website to scale.

On Etsy though, I have a 1.6% CTR which isn't amazing. Couldn't find anything in this thread about CTR optimization. Any suggestions or tips from your experience?

 

[21elnegocio]

Great post @Lex DeVille
Questions

-Why woocomerce over shopify?
-Have you tried a crypto paying platform? If yes how do you set it up or which one do you choose?
-For traffic do you pick city or USA when checking on google ads?

 

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[Lex DeVille]

Great post @Lex DeVille
Questions

-Why woocomerce over shopify?
-Have you tried a crypto paying platform? If yes how do you set it up or which one do you choose?
-For traffic do you pick city or USA when checking on google ads?

- WooCommerce because I use Wordpress.

- Yes, Google it.

- I used the whole country.

 

[JimC]

Thanks a lot for your insights Lex and Andy.

I am interested to know what kind of freelancing job you are working on because I also became a freelancer recently.
I build simple WordPress websites for small business owners so I am wondering if you could give me some advice.

I started in Oct and I got 2 projects from the local freelancer platform. The challenge that I am facing is the platform is charging freelancers too much so I would like to find another channel to get more customers, do you think building a website, putting my portfolio on it and paying for some Google ads would be a good way to get more customers for this service or if there is better approach? Thank you in advance.

 

[Lex DeVille]

After relocating, I've decided to have another go at this idea. This time, I'll try to improve on the weaknesses that led me to close the first store. Those problems were:

1. Being too niche to grow
2. Chargebacks

Solving the Niche Problem
The simple answer is, I'll target a broader audience.

Solving Chargebacks
I'll implement two strategies. First, I'll target better customers. Second, I'll add an inexpensive physical product and ship it to their physical address. Since I'm dealing in digital templates, they can be printed and mailed to create a paper trail.

Below is an idea that could be digital only, forcing the customer to print on their own. Instead, the business prints the doc and mails it to you. I've purchased maps like this (without a frame). They arrived as rolled slips of thick paper in a branded tube and made a nice x-mas gift.

The map below is listed at $40.00+ and the shop has made over 30,000 sales since 2014 on Etsy (around 6-figures/year from Etsy alone).

Accountability
I decided to operate this attempt for a minimum of one year. To keep track, I purchased a D-Day perpetual countdown calendar. Should be here Thursday.

https://www.amazon.com/gp/product/B074SJHSYJ/?tag=tff-amazonparser-20

Aside - someone should modify this calendar into a "Wantrapreneur D-Day" calendar. You'd have a cool product for Etsy/Amazon. That's what I searched for before purchasing this. I just didn't find one.

Want to Participate?
Come up with a digital or digital/physical product idea and let's go. One year. Get a calendar and start your countdown. I've already chosen a product, name, created a simple logo, and set up a basic website.

 

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[Andy Black]

After relocating, I've decided to have another go at this idea. This time, I'll try to improve on the weaknesses that led me to close the first store. Those problems were:

1. Being too niche to grow
2. Chargebacks

Solving the Niche Problem
The simple answer is, I'll target a broader audience.

Solving Chargebacks
I'll implement two strategies. First, I'll target better customers. Second, I'll add an inexpensive physical product and ship it to their physical address. Since I'm dealing in digital templates, they can be printed and mailed to create a paper trail.

Below is an idea that could be digital only, forcing the customer to print on their own. Instead, the business prints the doc and mails it to you. I've purchased maps like this (without a frame). They arrived as rolled slips of thick paper in a branded tube and made a nice x-mas gift.

The map below is listed at $40.00+ and the shop has made over 30,000 sales since 2014 on Etsy (around 6-figures/year from Etsy alone).

Accountability
I decided to operate this attempt for a minimum of one year. To keep track, I purchased a D-Day perpetual countdown calendar. Should be here Thursday.

https://www.amazon.com/gp/product/B074SJHSYJ/?tag=tff-amazonparser-20

Aside - someone should modify this calendar into a "Wantrapreneur D-Day" calendar. You'd have a cool product for Etsy/Amazon. That's what I searched for before purchasing this. I just didn't find one.

Want to Participate?
Come up with a digital or digital/physical product idea and let's go. One year. Get a calendar and start your countdown. I've already chosen a product, name, created a simple logo, and set up a basic website.

Love it.

Would it be worth creating a separate Chat thread where everyone signs up and documents what they're doing?

 

[Lex DeVille]

Love it.

Would it be worth creating a separate Chat thread where everyone signs up and documents what they're doing?

Sure, do you want me to create it or are you going to move part of this thread over to a new one?

 

[Andy Black]

Sure, do you want me to create it or are you going to move part of this thread over to a new one?

Maybe you can start one and link back to this one? Make it so it's a group thread and you're inviting folks to join you? Then charge off at a million miles an hour like you normally do, and folks can try and keep up, or not.

I think group progress threads might be a good thing.

Anyway, we'll see. If not then maybe MJ can merge that thread back into this one, or you continue your "part 2" thread?

 

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[StrikingViper69]

Glad to see you're back on this - this thread was cold hard cash in the bank.

How many chargebacks were you getting? Could they be caused by:

• Wrong expectations on the part of the customer
• Quality problem with the product
• Targeting a problematic niche (e.g. "biz opp" has high rate of chargebacks)
• Weird name on their bank statement
• Something else?

I used WooCommerce in my online dablings before my book took off. Switching to Shopify was a breath of fresh air. I wouldn't go back if you paid me. The *one* thing that is harder is creating heavily customised pages like you can with a Wordpress page builder. But I don't need many of those, when I do I've written it in HTML and stuck it on a subdomain.

 

[Lex DeVille]

Glad to see you're back on this - this thread was cold hard cash in the bank.

How many chargebacks were you getting? Could they be caused by:

• Wrong expectations on the part of the customer
• Quality problem with the product
• Targeting a problematic niche (e.g. "biz opp" has high rate of chargebacks)
• Weird name on their bank statement
• Something else?

I used WooCommerce in my online dablings before my book took off. Switching to Shopify was a breath of fresh air. I wouldn't go back if you paid me. The *one* thing that is harder is creating heavily customised pages like you can with a Wordpress page builder. But I don't need many of those, when I do I've written it in HTML and stuck it on a subdomain.

I narrowed chargebacks to being largely a result of niche. Even a 100% moneyback guarantee didn't stop chargebacks. One dude charged back around $1k of purchases over 5 transactions spread out across several months. He opened 5 separate charge backs and won them all. So I'll target a different niche with a different product this time.

I scrapped my Wordpress site about 20 minutes ago. I'm going forward with Shopify for this one.

 

[StrikingViper69]

I narrowed chargebacks to being largely a result of niche. Even a 100% moneyback guarantee didn't stop chargebacks. One dude charged back around $1k of purchases over 5 transactions spread out across several months. He opened 5 separate charge backs and won them all. So I'll target a different niche with a different product this time.

I scrapped my Wordpress site about 20 minutes ago. I'm going forward with Shopify for this one.

Wow, that dude sounds like a real prick!!

One thing to watch out for with shopify is setting up markets, otherwise customers won’t be able to checkout

 

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[windchaser]

What if someone sold a course direct from an ad or a single post? Does that disprove the belief you *need* an audience to sell a course? What will you do if you believe that's a limiting belief and free yourself from it? Do you have any other limiting beliefs?

Spot on.

I have an example of this.

Recently, I sold 5 online courses (on preorder) with an Instagram account with under 200 followers, with a set of stories that were seen by around 50 people.

Then I created the course, gathered feedback, improved it, and I am now selling it via MetaAds.

You do not need a huge audience to sell a course, in fact, you do not even need to create the course.

 

[lifemaker]

In November, I launched a digital product. In under 30 days, I generated over $2,000 in sales.

View attachment 47488
Four months later, the site had its first $2,000 week...

View attachment 47490
I've been documenting this progress in my Insider's thread here.

Now, I'm going to show you how to do it.

Here are some things to know:

• The idea is not new or novel
• There are no inventory costs
• I created the product in a day and had it for sale in a month
• The product is not attached to my name
• The business is almost entirely automated
• The business generates mostly passive income
• Anyone from any country in the world could replicate this if you're not a pussy with a shitty attitude

So what is this thread for?
I decided to replicate the process across multiple websites to create a variety of new passive-income streams and you can try it for yourself if you want. Feel free to ask questions. I'll respond when I can.

What does the process look like so far?
I started on both ideas yesterday. I expect to put in 4-8 hours per day for around 30 days to get both launched. Then probably less than an hour per day for each site. Okay, here we go:

1.0 The Product
Both of the new websites will sell digital products. One site will sell one of the products from my first site but to a different niche. The second site will sell a product I have never tested before to a new audience.

1.1 Product Requirements

• Must be a digital product (i.e. text, video, audio, illustrative, etc.)
• Must be simple to create (i.e. I can create it in a day)
• Must have proven sales (as indicated by other sellers in the market)
• Must have an angle that will give me an edge over competitors
• Must be something I can sell through my own website
• Must not require ongoing support or complex systems

1.2 Examples of Potentially Good Digital Products
Short ebook, templates, guides, checklists, sound effects, music, vocal recordings, videos, digital illustrations, digital software, etc. Niching down is generally what makes any of these *good.*

1.3 Product Creation
I want products that can be created fast (like less than an hour). I got ideas from products sold on other sites like Envato, Etsy, Ebay, etc. I also used Google Adwords to check out search volume for keywords. For product creation, I used Canva (I pay for the $9/mo version) and Envato Elements (I pay for the $197/yr subscription).

2.0 Domain Name
Once I decided on products, I needed a domain name for the websites. I used Namecheap to run domain searches and Wordhippo to help brainstorm name ideas. I purchased the domains through Namecheap for $9 each (less for new accounts). Since I already have web hosting with ChemiCloud, I pointed the domains to ChemiCloud. You can buy domains on ChemiCloud, but it's not as cheap. I also set up SSL through ChemiCloud to secure the site's domains.

2.1 Domain Name Requirements

• Three words or less
• Has one or more of the keywords in the name
• Flows well
• Easy to read, remember, and repeat
• Ends in .com

3.0 Website
In cPanel inside ChemiCloud, I added the two domains and set up support emails as support@domainname.com for each site. I forwarded both of these to my personal email (so I don't have to log into multiple emails every day). Then I installed Wordpress using their Wordpress Manager.

3.1 Basic Setup
With Wordpress installed, I visited the site's backend. Now I checked the "General" settings to confirm the URL showed "https" for security. I also checked the permalink settings to confirm they are set to "Post Name" for the blog. Next, I installed my core plugin stack:

• Classic Wordpress Editor (I don't like Gutenberg)
• Yoast SEO
• Thrive Product Manager (which includes several plugins and my theme)

Thrive Product Manager comes from ThriveThemes. You could replicate my process without Thrive (and probably cheaper), but it's my preferred method since Thrive's products are built for marketers (and because I already pay for it).

3.2 Web Pages
Once my plugins were installed, I created all of the core pages:

• Home Page
• About Page
• Contact Page
• Terms Page
• Privacy Page
• Disclaimer Page

3.3 Thrive Themes Setup
With the pages in place, I launched Thrive Builder and installed their "Kwik" theme because I like it. It's wizard walks me through several important steps like adding my logo, page and blog structures, header and footer structures, menu, brand colors, and typography.

3.4 Logo Creation
I used a Canva logo template to create a logo for the first site, then I replicated the logo in the brand colors of the second site, and replaced the first site's name with the second site's name. Beyond that, the logos are identical. Took all of 10 seconds.

3.5 Core Content
For the Terms, Privacy, and Disclaimer pages I copy/paste from a similar website (in this case my own) and then replace their website's info with my own and change areas as needed to be relevant for my sites. For the About page, I stay as simple as possible and write one to two paragraphs about my site. For the home page, I create a main image area with a headline and a call to action leading into a button that goes to the shop page (shop page doesn't exist yet tho). The rest of the page can remain blank for now. You'll see why in the next section.

3.6 Checkout System
One of my websites uses ThriveCart (costs $500 one-time). The other site uses WooCommerce plugin (free but pay for add-ons if you need them). Once WooCommerce was installed, I went through the wizard to setup all the basic stuff like payment methods and whatnot. Once ThriveCart and WooCommerce were set up, I created basic product pages and then I placed those products on the home page of my website as the content for that page (that's why I left it blank earlier). If you use WooCommerce, they will create a shop page for you. Otherwise, you can create a shop page now.

4.0 Email
Email plays a key role in the success of these businesses (particularly email automation). I use ActiveCampaign on the Plus version. ThriveThemes integrates well with ActiveCampaign, as does ThriveCart. There are other email services you can use that cost less or are free to start.

Next Steps?
All of the above was accomplished in one day.

Next, I'll finish WooCommerce setup, optimize the site for mobile viewers, set up a YouTube account for one site (because it will be a good traffic source), create about six products for one site, and around 50 for the other site. After that, I'll turn on Google Ads and see how much it costs to get someone to click on my website and buy the product.

Once all of that is finished, the last step left is to grow the email list, and refine and test everything (pricing, design, emails, etc.) to get people to buy faster with lower acquisition cost.

Growth & Scale?
Long-term, I can bring on freelancers to manage things like the website, products, and email. But one person can bring this to $4k - $10k/mo, maybe more, before hiring becomes necessary.

Ready?
I don't plan to post updates every day. There will be parts you have to figure out on your own. If you want to build a $4k+ per month passive-income that you control, then this thread should help.

Disclaimer: There's no coaching offer at the end of this. No course. Don't DM me for private questions about this. If your question can't be answered in this thread, then it can't be answered by me. Lastly, it's entirely possible that I may fail and you may too, so you need to not be a weenie to make this work for you.

Thank you for information.
High revenue to you!

 

[ericlozada]

Spot on.

I have an example of this.

Recently, I sold 5 online courses (on preorder) with an Instagram account with under 200 followers, with a set of stories that were seen by around 50 people.

Then I created the course, gathered feedback, improved it, and I am now selling it via MetaAds.

You do not need a huge audience to sell a course, in fact, you do not even need to create the course.

What can we sell perhaps a service?

 

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[lifemaker]

To be honest, I'm not sure I can simplify the process much further, but I'll try.

1. Find digital products on Etsy (or whever) and see if they have a lot of reviews.

This took 10 seconds to find.


View attachment 47542


2. Go to the shop's home page, scroll all the way to the bottom of the page, and look at their sales volume and the year the shop was created.

View attachment 47543

3. Divide the number of sales by the number of years in business (two) and you get 25,029 sales per year.

4. Multiply sales per year by the average sale price per product which you determine by glancing at the shop's products. In this case, it's roughly $6.00. So 25,029 sales x $6.00 = $150,174/year.

5. Ask yourself, "If this shop sells it's products to EVERYONE then who is a niche of EVERYONE?" Accountants? Wedding Planners? Executive Assistants? University Professors? If you want extra reassurance, then use Google Ads keyword tool to search for the niche or the product + niche to see how many searches it gets per month.

6. Recreate the product, position it for those people, run Google ads to those people.

That's the whole process.

There's nothing to get stuck on. You're not choosing products based on your beliefs about what may or may not sell. You choose products based on what has proven sales and then using Google Ads to test niches within that market.

thanks to you Lex Deville for such oversimplified example, diving in tomorrow morning.

 

[Ludachris]

2. Use resources already available to find products.
Etsy, Ebay, and other online marketplaces reveal metrics like total sales, and number of ratings for sellers. These are good indicators of how well a shop and/or product is doing. You don't need to reinvent the wheel here.

Hey Lex, I see that Etsy has the number of reviews for the seller, which makes it pretty easy to see who is selling a lot. And some products show the number of reviews for the product itself, like this:



But strangely, the "reviews for this item" data doesn't show up on all products, only the review count for the shop. I've clicked on several products for sellers with thousands of ratings, but very few have the product review count. And there isn't a way to sort products by best selling when viewing a seller's profile, at least not that I can see. That would make it way too easy for people to have their best sellers replicated I suppose.

It looks like it will take some digging to find which individual products are actually selling in volume, but only a few clicks to see which sellers are selling in volume. There will be some guessing involved. Is that what you have found?

I did come across a couple tools that claim to give you sales data to help you identify top selling Etsy products - everbee.io and insightfactory.app - maybe those can give you a seller's top products.

Thank you for posting this thread.