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Gary Vee Talks Law of Control

Dave Daily

Bronze Contributor
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Feb 22, 2018
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Chico, CA
I’m 48, older than many of you here. In my mind, I’ve got 5 to 10 years to build my Fastlane. In thinking about my strengths in the context of problems I’d like to help solve with a fastlane business, I am grateful to @MJ DeMarco for giving us the CENTS framework to help us think through our choices. The C in CENTS, of course, is the the law of control.

I was looking through my Facebook feed this morning, and of course, I have several pieces of content from Gary Vee. Gary may not be everyone’s flavor, but he has a similar, “tell it like it is” approach to teaching business that you find in MJ’s books. In this video, Gary talks about the law of Control starting at 6:15. Have a look:


It’s important not to rely too heavily on any one platform to build your business. If you’re building a private label brand, you shouldn’t think of yourself in the Amazon FBA business, because Amazon is just a great channel right now for reaching an audience. It’s not likely, but Amazon could fail, so don’t build your brand solely on that platform. Build a brand and use multiple channels to get your message out.

I just started my execution thread last week. I’m in the process of choosing a market to solve problems for. I’ve created a POLL with 8 or so businesses I might pursue. The POLL ends on the 8th. After that, I’m going to commit to ONE, jump in the fastlane, and execute on solving problems within that context.

In terms of votes on the Poll, two business are tied, VectorVictory.com, a monthly subscription service offering unlimited, highest-quality-in-the-world vector illustration and design, including logos, for a flat fee, and a yet to be named physical product business building one-of-a-kind, custom, heirloom tables for your home or business with laser-etched tops. Right now that business is listed under Tabl.store, but I’m still working on the name.

I have two questions for you:

  1. How does Control figure into your fastlane business?
  2. Will you please vote in my POLL and let me know which business has the most control baked in?
Thanks!
 
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Andy Black

Help people. Get paid. Help more people.
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May 20, 2014
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Funny you ask about how control figures into my business. I’m just chatting to someone about this video I did a couple of years ago:

View: https://youtu.be/Bm6iTjussvU
 

Dave Daily

Bronze Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
Feb 22, 2018
163
341
53
Chico, CA
Funny you ask about how control figures into my business. I’m just chatting to someone about this video I did a couple of years ago:

View: https://youtu.be/Bm6iTjussvU

I like it. You take on agency clients who need leads, learn from the experience and then take that knowledge out to other clients in the same market. What a great way to learn about the unique problems of each market. You're taking a page from MJ's lead generation book while branching out to an almost unlimited number of markets. That's pretty powerful.
 
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Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
May 20, 2014
15,315
56,850
Ireland
I like it. You take on agency clients who need leads, learn from the experience and then take that knowledge out to other clients in the same market. What a great way to learn about the unique problems of each market. You're taking a page from MJ's lead generation book while branching out to an almost unlimited number of markets. That's pretty powerful.
Yes. Engage the market in hand-to-hand combat. Welcome high friction because it sharpens your blade.

Learn what services people will pay for - by actually getting paid.


Get paid to learn.

Get paid to build your people, processes, and technology.

Get paid to build your IP.


And back to your original point, get paid to build YOUR business because you own (control) the assets.
 
Last edited:

Dave Daily

Bronze Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
Feb 22, 2018
163
341
53
Chico, CA
Yes. Engage the market in hand-to-hand combat. Welcome high friction as it sharpens our blade.

Learn what services people will pay for - by actually getting paid.


Get paid to learn.

Get paid to build my people, processes, and technology.

Get paid to build my IP.


And back to your original point, get paid to build MY business because I own (control) the assets.

Dude. That's brilliant. Make it so. :)
 

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