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EXECUTION Figuring Out Twitter

StephanBg

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Congratulations on your 500 followers. I know there are more out there, desperate to learn :)
 

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Andy Black

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Andy Black

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Andy Black

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Blimey. This came through this morning.

I asked how he found my Twitter page, and he’d used the search function on Twitter.

Odd they didn’t message me on Twitter (a few people have already).




I’ve changed my Twitter profile a bit this morning​

  • It points to a landing page on my ConvertKit “ck.page” domain.

Here’s the landing page​

 
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Andy Black

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Andy Black

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Firsts this week:
  • First signup to my $15/mth Google Ads Bootcamp via Twitter this morning.
  • First Zoom via Twitter yesterday afternoon, with my second tonight.
  • First "tag" this morning too (where someone tagged me when someone asked for help with Google Ads).
  • First time someone told me to bring out a Twitter course. Lol.


Last 28 Day Stats:
  • That's an incredible number of profile visits.
  • I will come up with some enticing freebie to encourage people to signup to my newsletter.

1616097384544.png
 
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Andy Black

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Oh, I forgot to say I picked up a small client a couple of days ago. They're the first from Twitter.

So that's $700 MRR from Twitter in the past 7 days ($15/mth Bootcamp, £500/mth client).

I just posted this to my paid email newsletter:

1616628760891.png
 
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Andy Black

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For posterity... here's my current profile and pinned tweet:

1616630373232.png

Here's my latest tweet.
I'm going to use Twitter as my Google Ads journal for a bit and see how it goes.

1616630431151.png
 
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Andy Black

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How's this going Andy?
Hi @MattL

Going good thanks.

I've stopped tweeting so much and am settling into a rhythm. Mostly joining in conversations and this inspires me to write content.

Like yesterday, a freelance graphic designer with 10 years experience selling services was talking about how making his first sale online was a game changer. Chatting back and forth I mentioned I'd moved from selling a course to selling a subscription to courses.

It then inspired this tweet:
1617973138081.png

And it took off.

I started the day with 650 followers and 24 hours later I have 736.

Here's the stats for that tweet:

1617974108036.png


Why I think it worked:
  1. The tweet starts with "MRR". The Twitter communities I'm in know what MRR is, and consider it the holy grail.
  2. MRR = Momentum ... I don't know if anyone's tweeted that formula before. I presume it's going to attract attention.
  3. The tweet has numbers in it, but they're not unobtainable. $299 for a course. $15/mth for a subscription. Folks could imagine selling something like that.
  4. The screenshot shows small payments. Again, not intimidating, but also doesn't come across as me bragging.
  5. I'm kinda flying in the face of the common advice to "charge more".
  6. I'm trying to inspire people to start, even if it's small.

Other things I did:
  1. Replied to every single comment, and finished by asking them a question to keep the conversation going.
  2. DM'd everyone who retweeted and thanked them and started a little conversation.
 
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Andy Black

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Such a small change in my workflow is making such a big difference:

Whenever I comment somewhere I immediately copy/paste it into a bank of tweets to work on.

It’s getting big now, and I can see common themes.
 

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Andy Black

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Whoa. I’ve just seen the toxic side of Twitter. There’s some accounts posting some evil shit. I won’t even share here because it doesn’t deserve the light of day.

I’m livid such shit is being put out there for our young men to consume.
 
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I noticed my posts getting the most engagement have nothing to do with Google Ads (same as in the forum actually).

Changed my profile to this:

1618312263809.png


I optimised the preview of the header for when I share a link to my profile. This was a post in a Facebook group:

1618231198887.png
 

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I think it's a good move to focus on "helping people" vs being Google Ads guy. The second puts you in a very narrow, prison-like niche with Google being your overlord. :)

If I wanted to become an expert in self-publishing, I would of course talk about Amazon but I wouldn't brand myself a "self-publishing Amazon expert." Better to focus on the entire niche because sooner or later everything will be replaced by something new.
 
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Andy Black

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I think it's a good move to focus on "helping people" vs being Google Ads guy. The second puts you in a very narrow, prison-like niche with Google being your overlord. :)

If I wanted to become an expert in self-publishing, I would of course talk about Amazon but I wouldn't brand myself a "self-publishing Amazon expert." Better to focus on the entire niche because sooner or later everything will be replaced by something new.
Thanks @MTF.

I think starting narrow is good and then going broader later, but I'd be bored to death just writing about Google Ads. I don't in the forum so I don't know why I started it on Twitter.
 
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Andy Black

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I just knocked up a Revue newsletter to document me figuring out Twitter.

I'll put some of my notes from this progress thread into there, and mention it a few times on Twitter itself.
 

imprady

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I noticed that Twitter threads have become very popular of late.

Business accounts sound interesting. Twitter was the only big social media network that didn't offer a separate product for businesses so far, although they did promote their advertising platform.
 
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Andy Black

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Blimey. That was fast.

1619785806132.png
 
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Andy Black

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Stats for the last 28 days, and for April

Main learnings this month:
  1. Twitter is about stopping the scroll. I'm used to forums and paid search which are very different. (Paid search is more about being relevant, and content lasts longer in forums so a clear title works better since a thread can gain a life of it's own over time if it gets replies.)
  2. I need to be a bit more clickbaity - with headlines and the opening tweets of threads.
  3. So many cool people on Twitter.

1619824489414.png
 

random_9492

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My goodness. I totally didn't expect to find such gems this morning on Twitter.

@MJ DeMarco @MTF @Lex DeVille ... curious what you think of these tips on writing beautifully.


From the same guy:


I'd have never predicted Twitter would teach me (or at least motivate me) to become a better writer...
This is gold. @Andy Black is an unofficial mentor to everyone on this forum.
 

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Andy Black

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It’s so much quicker to tweet than produce, edit, and publish videos. This makes the feedback loop shorter.

I can tweet and watch it bomb or get traction. If it gets traction then I have a business case to create a thread, article, video, podcast, etc.
 
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Andy Black

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1) My personal account

Growth has stalled but I'm ok with that. I'm still figuring it out.

I've changed my profile to be Google Ads focused for the moment.

I'll tweet once a day only, and try not to do threads.

I want my timeline to be clean for when new people check it out.

Some tweets will be about Google Ads, more will be about marketing and business.

I've started running ads with just a €5/day budget. This will be fun to figure out.


Here's my current personal profile:


1621246196658.png



2) A second account?

I had a Zoom call with a business owner last week and he said he really liked the "Figuring Out XYZ" threads/tweets I did in Feb/Mar.

That has me thinking.

I'm sending blow-by-blow notes to a few people who are interested in what I'm up to. Not quite to my newsletters - there's a bit more friction there.

What if I setup a separate Twitter account and tweet about stuff I'm doing?

Requirements:
  1. The .com domain is available.

  2. The Twitter handle is available.

  3. It's a label people can identify with or aspire to be (something they'd wear as a bumper sticker or t-shirt).

    Examples are "Wiz of eCom" and "Cold Email Wizard". People follow those guys to *become* a wiz of eCom or a cold email wizard.

  4. I have inboundmarketeer.com, but inboundmarkeer is 16 characters and we're only allowed 15 in a Twitter handle. Plus it's too focused on marketing, and even more niche with *inbound* marketing.

Curious what you think.
 

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How much time do you approximately spend each day on Twitter?
 
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Andy Black

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How much time do you approximately spend each day on Twitter?
TL;DR ... I guess about 30 mins spread throughout the day?

...

I tweet once in the morning, and then log in a few times throughout the day to retweet and check if there’s anything to reply to.

The next day I remove any retweets so my timeline is clean.

If I’m to grow organically I should really be engaging bigger accounts. This would help to:
  • Get on the radar of the bigger accounts and maybe end up in a conversation with them (unlikely).
  • Get known/followed by some of their audience (more likely).
I got bored of doing this a few weeks ago. Some of the bigger accounts tweet fortune cookie platitudes. Maybe I just need to find more interesting accounts to follow.

The tricky part is accounts we should engage with like this should have an audience who’d be interested in what we tweet about.

When I realised I couldn’t be bothered consuming (never mind replying) I decided to start looking at Twitter Ads.

I like going to ads after I’ve had a play organically on a platform. I think my timeline is decent, although I can improve my tweets.

Now I just need to focus my tweets on Google Ads a bit more, and then get them in front of more people so the right people investigate my profile, follow, and eventually join the email list linked to in my bio.

I now see Twitter as a funnel, and a fast method of finding out what ideas and formatting works and doesn’t.
 

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Do you ever link your tweets to any URLs? Do you have any click-through data?

The reason I'm asking is this:

I have 185,000 Twitter followers. A tweet of Further content will get me around 20 clicks. Twenty bucks on a boosted Facebook post of the same content to 5,165 people who like the Further page gets even less.

But a link in my newsletter? More than 2,000 clicks from an email list of less than 7,500.

source: A Surefire Way to Get Constant Traffic to Your Content - Copyblogger

And that's from 2017 so today it's probably performing even worse.
 

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Do you ever link your tweets to any URLs? Do you have any click-through data?

The reason I'm asking is this:



source: A Surefire Way to Get Constant Traffic to Your Content - Copyblogger

And that's from 2017 so today it's probably performing even worse.
I stopped growing my Twitter account as I found it pointless. (For me personally)

Now I just troll and post garbage.

I found whenever you post an outside link etc, Twitter punishes you and you get basically no engagement as they hide the content.
 

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I found whenever you post an outside link etc, Twitter punishes you and you get basically no engagement as they hide the content.

Sounds like Facebook.

I don't know if any current popular social media sites are worth it. Seems like the new platforms already start by making it hard to promote anything outside of it (like Instagram with no active links in posts and only one link in bio; same with TikTok as far as I know).
 

Timmy C

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Sounds like Facebook.

I don't know if any current popular social media sites are worth it. Seems like the new platforms already start by making it hard to promote anything outside of it (like Instagram with no active links in posts and only one link in bio; same with TikTok as far as I know).

ROTI is below the poverty line with no sign of improvement, that's why I stopped.
Similarly accounts with huge followings had the same problems I did.
Of course, there were some outliers that done fairly well.
I have no doubt it can work for some people, but how much time are you going to put into it, and is the juice worth the squeeze?

Like anything, I think the 80/20 rule applies here and I was firmly in the 80% who barely made anything category haha.
 

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