D
Deleted74396
Guest
Actually it is! I got excited seeing this for real haha.@elusive97 Is this in your wheelhouse?
The largest group has around 40,000 members in it....
Is there a way to create a custom audience to target those members?
Any way I can scrape the members list to create one?
If I’m going to succeed at the crowdfunding campaign, I need buy in from my target audience, fast. So I’d rather control impressions and engagement through ads, and not rely on facebooks algorithms just by posting.
Not everyone will be interested in your offering, so paying for the ad to be shown in front of ALL 40,000 people could just be a waste of money. Additionally, you can't just target group members as I'm sure you've seen. There are a couple of workarounds though, and you'll only be targeting people who are engaged and actively interested:
-Make sure you have your FB pixel set up on your website. Create content that will appeal to your audience, then share those links into your groups! This is great as you don't need to be on a business page which can make the share look more authentic.
-Create videos or lives from your business page and share into the group. Make sure these are engaging and the sort of content your ideal customer would love to watch, this will bolster the reach in the first place. Then, in ads manager you can go to audiences dashboard and set up an engagement audience based on video/live views.
-Once you launch the campaign, pay the admins of the other group to put an ad as the sticky post/cover image, and do the same with yours. Again it won't reach everyone but the people who are checking those groups actively will see it!
I'd really utilise your authority in the related groups you're active in to talk about how you can help them, what you're doing, etc. once you launch your campaign. Facebook favours real authentic conversation so just be honest and connect with people and you can get killer organic reach. If you really need to target more of the 40k than you're able to by finding your engaged audience, see if there are any pages they like in your niche that you could target the fans of