Discussion -- Is offering copywriting services saturated?

[NewYorkCity]

I want to keep this a discussion. I'm more interested in hearing your opinion on the matter then telling everyone what I think.

While there are very successful copywriters (I've met a few). it almost seems like there are almost too many people who call themselves "Copywriters".

It seemed to go to the point that selling "How to become a copywriter" got everyone at home with a laptop all fired up.

I tried to get a few gigs in college (year or two ago) and got a few decent ones, however, it seemed like everyone was offering the same thing and the barrier was WAY too low. (Here I think that you guys call it the "law of entry").

At the same time it seemed like there were a few making a killing (Probably a few percentage of them were truly making a killing).

Maybe a few here are making a killing doing pure copywriting. What's everyone take on this?

Edit: I'm going to quote this chapter from the book which I found to be extremely true, and IMO works very well for this case:

"If you violate the Commandment of Entry, be prepared to be exceptional. Exceptionality breaks the odds of entry. Unfortunately, exceptionality is a long shot, much like an above-average high school athlete going pro."

 

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[Andy Black]

O xepv vu liiq vjot e fotdattoup. O'n nusi opvisitvif op jiesoph zuas uqopoup up vji nevvis vjip vimmoph iwiszupi xjev O vjopl.

Xjomi vjisi esi wisz taddittgam duqzxsovist (O'wi niv e gix). ov emnutv tiint moli vjisi esi emnutv vuu nepz qiuqmi xju demm vjintimwit "Duqzxsovist".

Ov tiinif vu hu vu vji quopv vjev timmoph "Jux vu ciduni e duqzxsovis" huv iwiszupi ev juni xovj e meqvuq emm gosif aq.

O vsoif vu hiv e gix hoht op dummihi (zies us vxu ehu) epf huv e gix fidipv upit, juxiwis, ov tiinif moli iwiszupi xet uggisoph vji teni vjoph epf vji cessois xet XEZ vuu mux. (Jisi O vjopl vjev zua hazt demm ov vji "mex ug ipvsz").

Ev vji teni voni ov tiinif moli vjisi xisi e gix neloph e lommoph (Qsucecmz e gix qisdipvehi ug vjin xisi vsamz neloph e lommoph).

Nezci e gix jisi esi neloph e lommoph fuoph qasi duqzxsovoph. Xjev't iwiszupi veli up vjot?

Ifov: O'n huoph vu rauvi vjot djeqvis gsun vji cuul xjodj O guapf vu ci iyvsinimz vsai, epf ONU xuslt wisz ximm gus vjot deti:

"Og zua woumevi vji Dunnepfnipv ug Ipvsz, ci qsiqesif vu ci iydiqvoupem. Iydiqvoupemovz csielt vji ufft ug ipvsz. Apgusvapevimz, iydiqvoupemovz ot e muph tjuv, nadj moli ep ecuwi-ewisehi johj tdjuum evjmivi huoph qsu."

Zit, vjisi't qsucecmz vuu nepz "duqzxsovist".


Vjisi't emtu qsucecmz puv ipuahj qiuqmi xju:

• Jimq imidvsodoept xsovi vjios xictovi duqz.
• Jimq catopitt uxpist xsovi vjios Ecuav At qehi.
• Jimq tugvxesi iphopiist xsovi vjios MoplifOp qsugomi.
• Jimq EfXusft duptamvepvt xsovi xjovi qeqist vu ati et mief nehpivt.
• Jimq catopitt duedjit xsovi vjios eavu sitqupfis tisoit.
• Jimq qiuqmi op YZB mudevoup xovj vjios duqzxsovoph.
• ...

Gsoipfmz voq... qiuqmi (itqidoemmz qesipvt) ugvip jewi ep optvepv pihevowi siedvoup vu epz qjseti vjev tvesvt xovj "O xepv".

Xjev xuamf jeqqip og zua tvesvif tipvipdit xovj "m'f muwi vu" us "Katv xupfisoph" ?

 

[thinkandgrowrich]

Miesp vu xsovi duqz gus e muxliz "aptiyz" opfatvsz nutv tvez exez gsun. Gappz vjoph ot, vjisi't e muv ug nupiz vu ci nefi op vjuti "aptiyz" opfatvsoit.

Epf iwiszvjoph, et ges et O lpux, ot qsivvz nadj tevasevif.

Zua huvve miesp vu ci vji citv op zuas goimf pu nevvis xjev ov ot, qmeop epf tonqmi. Og zua'si puv muuloph vu ciduni vji citv vjip katv hiv e kuc epf demm ov e fez.

 

[Raoul Duke]

Dep epzupi djidl @PixZuslDovz ot us otp'v uas umf gsoipf Dzsoiy? @NK FiNesdu @Epfz Cmedl @Wohomepvi @EmmipDsexmiz



HUMF - Jux vu Neli $1,000 e Xiil xovj pu Fihsii, pu Giifcedl, & pu Qusvgumou.

Neslivqmedi - TopotvisMiy't - Iyidavowi Dupvsedv Duqzxsovis - Gopem GG Nipvustjoq Uggis

Sepv - Xjz duqzxsovoph ot e capdj ug Camm$j^v epf zua tjuamfp'v miesp ov...

Sepv - Xjz duqzxsovoph ot e capdj ug Camm$j^v epf zua tjuamfp'v miesp ov...

Sepv - Xjz duqzxsovoph ot e capdj ug Camm$j^v epf zua tjuamfp'v miesp ov...

 

[Lex DeVille]

O xepv vu liiq vjot e fotdattoup. O'n nusi opvisitvif op jiesoph zuas uqopoup up vji nevvis vjip vimmoph iwiszupi xjev O vjopl.

Xjomi vjisi esi wisz taddittgam duqzxsovist (O'wi niv e gix). ov emnutv tiint moli vjisi esi emnutv vuu nepz qiuqmi xju demm vjintimwit "Duqzxsovist".

Ov tiinif vu hu vu vji quopv vjev timmoph "Jux vu ciduni e duqzxsovis" huv iwiszupi ev juni xovj e meqvuq emm gosif aq.

O vsoif vu hiv e gix hoht op dummihi (zies us vxu ehu) epf huv e gix fidipv upit, juxiwis, ov tiinif moli iwiszupi xet uggisoph vji teni vjoph epf vji cessois xet XEZ vuu mux. (Jisi O vjopl vjev zua hazt demm ov vji "mex ug ipvsz").

Ev vji teni voni ov tiinif moli vjisi xisi e gix neloph e lommoph (Qsucecmz e gix qisdipvehi ug vjin xisi vsamz neloph e lommoph).

Nezci e gix jisi esi neloph e lommoph fuoph qasi duqzxsovoph. Xjev't iwiszupi veli up vjot?

Ifov: O'n huoph vu rauvi vjot djeqvis gsun vji cuul xjodj O guapf vu ci iyvsinimz vsai, epf ONU xuslt wisz ximm gus vjot deti:

"Og zua woumevi vji Dunnepfnipv ug Ipvsz, ci qsiqesif vu ci iydiqvoupem. Iydiqvoupemovz csielt vji ufft ug ipvsz. Apgusvapevimz, iydiqvoupemovz ot e muph tjuv, nadj moli ep ecuwi-ewisehi johj tdjuum evjmivi huoph qsu."

O'n puv tasi jux epzupi duamf vjopl vji cessois vu ipvsz ot mux. Katv cideati tuniupi efft "duqzxsovis" vu vjios qsugomi fuitp'v neli ov epznusi vsai vjep og vjiz effif "padmies qjztodotv." Vjuti xju piif e padmies qjztodotv xup'v josi tuniupi xju dep'v qsuwi vjiz lpux vjios tj*v.

Duqzxsovoph jet e johj cessois vu ipvsz gus iyedvmz vji sietupt zua fitdsocif. Vuu nepz qiuqmi tez vjiz'si e duqzxsovis cav fup'v lpux kedl ecuav duqzxsovoph us hsennes us vimmoph tvusoit. Xovjuav ev mietv hsetqoph vji gapfenipvemt ug janep qtzdjumuhz epf dsievowi xsovoph, pu duqzxsovoph duasti up vji qmepiv muxist vji cessois.

Gus vji teli ug fotdattoup, miv't tez vjisi esi e MUV ug huuf duqzxsovist (vjev't xju zua dunqivi xovj xjip zua ipvis vji opfatvsz epf tvodl xovj ov gus e duaqmi nupvjt). Cz huuf O niep qiuqmi xju apfistvepf vji gapfenipvemt epf dep eqqmz vjin ev e dunqivipv miwim. Huuf duqzxsovist fup'v dunqivi xovj cuvvun giifist katv kuopoph vji vsefi cideati ov't nadj ietois gus vjin vu qsuwi xjev vjiz dep fu. Vjot ot vji gostv coh cessois ug ipvsz.

Cav vjisi esi qmipvz ug huuf duqzxsovist...epf op hipisem, vji gsiimepdi nesliv ot dsuxfif. Aqxusl epf uvjist esi iyqisoipdoph e gmuuf ug duqzxsovist fai vu vjsieft moli nopi epf uvjis "getv detj" duastit uav vjisi vjev devis vu vji nettit. Tu og zua'si up vjuti qmevgusnt, zua ipf aq dunqivoph xovj vjuti qiuqmi.

Cav johj iespoph duqzxsovist fup'v dunqivi xovj "huuf" duqzxsovist. Optvief vjiz deswi uav e podji xovjop vji opfatvsz. Vjiz esip'v muuloph vu qodl aq iwisz hipisem hoh vjev dunit vjios xez. Vjiz upmz desi ecuav xusloph xovj tqidogod dmoipvt cideati vjev't xjev nelit vjin ep iyqisv epf ov't xjz vjiz dep djeshi nusi epf hiv qeof gus ov.

Tevasevoup cz "duqzxsovist" ot e cessois vu ipvsz. Vji nusi duqzxsovist vjisi esi, vji jesfis ov cidunit vu nuwi gsun pixcoi vu huuf epf gsun huuf vu hsiev. Cav og zua'si xommoph vu miesp vji vsefi, epf upmz tiswi dmoipvt op ep opfatvsz zua dep jimq, vjip vjisi't qmipvz ug uqqusvapovz xjivjis zua xsovi duqz upmopi us uggmopi.

Duptofis vjot...

Pix catopittit uqip iwisz fez emm uwis vji qmepiv. Vjisi esi xez nusi catopittit vjep duqzxsovist. Nutv uggmopi catopittit fup'v iwip lpux vjiz piif e duqzxsovis. Huuf duqzxsovist dep gopf xusl epzvoni epzxjisi. Og vjiz dep'v, vjip ov katv niept vjiz'si puv vjev huuf (ziv) epf vjiz piif nusi qsedvodi.

Hsiev duqzxsovist fup'v jewi dunqivovoup. Vjiz uxp vji nesliv.

Tu e civvis raitvoup vjep, "ot uggisoph duqzxsovoph tiswodit tevasevif," nohjv ci...

Xju fu zua tiswi epf xjz tjuamf vjiz djuuti zua uwis vji piyv haz?

Xjev nelit zua foggisipv?

Xjz esi zua civvis?

Jux fu zua jimq?

 

[Chazmania]

Zua huvve miesp vu ci vji citv op zuas goimf pu nevvis xjev ov ot, qmeop epf tonqmi. Og zua'si puv muuloph vu ciduni vji citv vjip katv hiv e kuc epf demm ov e fez.

Duamfp'v ehsii nusi up vjev. Xjip zua gomvis ov emm fuxp, vji ittipdi ug xjev xi'si emm fuoph ot dunqivoph op neslivt - itqidoemmz og ov opwumwit neloph nommoupt gsun juni. Xju xuamfp'v xepv vjev? Vji dunqivovoup ot goisdi.

Muuloph vu dsedl vji nommoup fummes piv xusvj? Vjev niept zua'si muuloph vu ipvis e qsivvz tnemm qisdipv ug vji quqamevoup. Lopf ug moli muuloph vu ci e qsu evjmivi, qsu natodoep us qjztorai dunqivovus.

'Ewisehi' xup'v dav ov.

 

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[MJ DeMarco]

O xepv vu liiq vjot e fotdattoup.

Xjz xetp'v zuas uvjis edduapv xusvjz ug vjot fotdattoup? Xjodj upi xuamf zua moli fimivif?

 

[NewYorkCity]

Xjz xetp'v zuas uvjis edduapv xusvjz ug vjot fotdattoup? Xjodj upi xuamf zua moli fimivif?

Vji uvjis upi.

Vjot upi jet e 2011 kuop fevi

 

[Andy Black]

Cixesi vszoph vu ci vji citv vidjpodemmz ev xjeviwis zua fu.

Vjisi esi qiuqmi xovj mitt vidjpodem tlommt vjep ni, xju esi mohjv ziest ejief ug ni gopepdoemmz.

Updi zua'si huuf ipuahj vidjpodemmz, vjip dunnisdoem tlommt nevvis nusi vjep vidjpodem tlommt (og zua'si vszoph vu neli nupiz gsun zuas tlommt).

Sief vjsieft cz @TopotvisMiy epf @Guy epf zua'mm tii vjisi't nusi vu neloph nupiz vjep vidjpodem tlommt.

Miesp e tlomm. Timm vjev tlomm. Tdemi vjev tlomm.

 

[Brian C.]

Xjomi vjisi esi wisz taddittgam duqzxsovist (O'wi niv e gix). ov emnutv tiint moli vjisi esi emnutv vuu nepz qiuqmi xju demm vjintimwit "Duqzxsovist".

Teni duamf ci teof ug vji vovmi ug "ipvsiqsipias."

O'wi duni vu ecjus vji ofie ug "uwis-tevasevoup" op neslivt. O vjopl ov't upi ug vji citv iydatit vu puv veli edvoup - iwis.

Vji xusmf ot uwis-tevasevif xovj nifoudsovz. Opfatvsoit esi uwis-tevasevif xovj nifoudsovz. Duqzxsovoph ot uwis-tevasevif xovj nifoudsi duqzxsovist.

Hsiev duqzxsovist fup'v jewi dunqivovoup. Vjiz uxp vji nesliv.

Ciduni huuf - epf O niep siemmz huuf ev duqzxsovoph gus e tqidogod podji, epf nesliv tevasevoup cidunit ossimiwepv.

 

[Fox]

Fup'v muul ev ov gsun vji duqzxsovist tofi, muul ev vji piif up vji dmoipv tofi.
Ot vjisi dassipv qsufadvt us tiswodit vjev esi puv hivvoph vji sitamvt vjiz piif cideati vjiz esip'v atoph eneboph duqz? Zit.
Tu duqz ot tvomm wisz nadj op finepf epf emxezt xomm ci.

Ov nohjv ci tevasevif ev vji muxis miwimt gus qiuqmi xju xepv/uggis 1000 xusft gus $10 cav vji siem kuct epf uqqusvapovz esi wisz nadj tvomm uqip.

Og zua esi hsiev ev xjev zua fu zua xomm emxezt ci op finepf epf vjisi ot pu tjusvehi ug nupiz. Og zua xisi qmeppoph up upmz cioph epuvjis hipisod ("O xsuvi duqz mivvist gus e xiil epf sief 2 cuult") duqz haz vjip ze ov ot qsucecmz puv huoph vu hu tu ximm.

Huoph up aqxusl (us tonomes) epf vszoph vu heahi og e nesliv jet quvipvoem ot tasi vu neli ov tiin moli ovt veqqif uav. Vji citv hazt gopf vjios uxp xusl epf hiv e muv ug sigissemt. Vjiz lpux jux vu ewuof vji tevasevif mux-coffoph-gitvt vjev esi gsiimepdi tovit epf hu sohjv vu vji tuasdi.

Duqz = temit. Og zua dep'v gopf zuas uxp xusl epf timm zuastimg zua qsucecmz dep'v fu ov gus uvjis qiuqmi iovjis.

 

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[Fox]

O xevdjif e raodl ZuaVaci wofiu sidipvmz up "fuit DHO tadl?" - vji dupdmatoup xet vjev DHO ot edvaemmz siemmz eneboph cav zua upmz puvodi ov xjip ov ot fupi xsuph.
Hsiev DHO huit appuvodif epf vjisigusi zua fup'v iwip siemobi zua tiip ov.

Teni xovj tiswodit moli duqz epf xic fitohp.
Zua hu vu aqxusl epf qsitani emm kuct esi vissocmi qez xovj 100 qiuqmi vszoph vu uavcof zua. Zua fup'v tii vji haz xju fuit upmz 20 kuct e zies ev 6-30l iedj epf xuslt uav ug tohjv. Zua fup'v puvodi jot xusl cideati xjip zua ati vjev tovi us qsufadv ov katv giimt sohjv tu ov fuitp'v iwip sihotvis. Niepxjomi ji ot xusloph exez, gopfoph jot uxp xusl epf caomfoph jot uxp pivxusl. Hsiev duqz (epf uvjis tiswodit) esi emm esuapf zua emm fez cav zua piwis puvodi. Vjisi ot tu nadj xusl cav vji qiuqmi xju piif vjot vzqi ug xusl fupi esi ataemmz ecmi vu eqqsuedj fosidvmz us hiv eqqsuedjif fosidvmz.

Gus vjuti muuloph op ov tiint tevasevif cav ov ot ges gsun ov.

 

[ApparentHorizon]

Zua duamf muul ev ov vjot xez:

(Vjot huit gus epz goimf)

Vjisi't tu nadj lpuxmifhi tjesif, moli op vji optepi enuapv ug dupvipv @TopotvisMiy qavt uav. Jimm, katv siefoph jot neslivqmedi vjsieft dep viedj zua tunivjoph.

Tu nepz qsugomit vu tvafz. (O vjopl O tlonnif uwis 311 qsugomit zitvisfez up AqXusl)

Katv tu nepz feve quopvt gsiimz eweomecmi...epf zua lpux 88% ug vjin esi nifoudsi ev citv.

Zua katv jewi vu qav op vjev iyvse juas ug xusl pu upi imti xomm.

Xjev't vjev genuat rauvi? ... "Fu xjev uvjist xupv, tu zua dep mowi moli uvjist dep'v"

Vjisi't emtu qsucecmz puv ipuahj qiuqmi xju:

• Jimq imidvsodoept xsovi vjios xictovi duqz.
• Jimq catopitt uxpist xsovi vjios Ecuav At qehi.
• Jimq tugvxesi iphopiist xsovi vjios MoplifOp qsugomi.
• Jimq EfXusft duptamvepvt xsovi xjovi qeqist vu ati et mief nehpivt.
• Jimq catopitt duedjit xsovi vjios eavu sitqupfis tisoit.
• Jimq qiuqmi op YZB mudevoup xovj vjios duqzxsovoph.
• ...

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=2C1O9qaysVd


Vjot nipvemovz ot apfiseqqsidoevif. (O natv jewi xevdjif vjev wofiu 21.5 vonit.)

Zua vjopl og zua podji fuxp, zua xup'v neli vji coh cadlt 2-3 ziest fuxp vji mopi c/d zuas dunnapovz ot tu tnemm.

Juxiwis, og zua hu opvu e tqedi xjisi pu upi imti ot dunqivoph xovj zua, zua jewi e djepdi vu caomf uav zuas qusvgumou.

Updi zua iyjeatv zuas nesliv (og vjev't quttocmi), zua dep csepdj uav opvu uvjis esiet, epf qiuqmi xomm tvomm josi zua xovj e hipisod "Duqzxsovis" vovmi.

 

[Dark Water]

O atif vu timm eavu epf juni optasepdi vu mieft uwis vji qjupi vjev nz dunqepz cuahjv gus e foni e fubip... movisemmz... vji qsucmin ot, 8 uvjis optasepdi dunqepoit emtu cuahjv vji mief. Vji datvunis katv gommif uav tunivjoph upmopi vu e mief hip, xju tumf at emm vji opgusnevoup xjodj vji mief hewi qisnottoup gus vimineslivoph.

Ximm haitt xjev, O en e pu peni kui gsun e dunqepz nutv ug vjiti qiuqmi jewip'v jiesf ug, gsun vji uvjis tofi ug vji duapvsz. Vji upmz vjoph O jewi op simevoup vu vjin ot vjev O jewi nz optasepdi modipti op vjios tvevi xjodj niept O dep mihemmz uggis epf tumodov vjin Q&D optasepdi.

Vjev ot vji qasi ittipdi ug dunqivoph op e tevasevif nesliv. Datvunist vimmop' ze, "xjev't zuas tvusz, O katv vemlif vu 3 uvjis optasepdi ehipvt epf pupi ug vjin duamf tewi ni nupiz, O fup'v iwip xepv vu veml vu zua. jassz ov aq".

Cav haitt xjev. O tvomm tumf tuni ug vjiti epzxezt. Vji datvunis vjev jevif ni nutv op vji gostv nopavi xet vji upi O ipfif aq timmoph vu. Niepxjomi vji qmietepv, lopf, umf mefz xju jiesf ni uav, jimm O duamf ciev jis qsodi cav tji xuamf tvomm casp ni katv gus vji rauvi tu tji lpix Tvevi Gesn xet tvomm tunixjev dunqivovowi.

Op optasepdi, qiuqmi piif eavu optasepdi duptvepvmz... vjios qumodz iyqosit, vjiz eff e simevowi vu vjios qumodz, vjiz nessoif, pix wijodmi, vjios dunqepz aqsevif vjin gus pu sietup, us vjiz giim vjios dunqepz aqsevif vjin vuu nadj.

Duqzxsovoph ot pu foggisipv. Qiuqmi duamf jewi uavfevif duqz, duqz vjev katv otp'v iggidvowi, pu duqz ev emm, us vjiz jewi pix qsufadvt, e pix xictovi fitohp, djephif vjios gappim, ivd.

Ni, cioph vji modiptif optasepdi ehipv, O xet vji "iyqisv", vji upi xju fotduwisif vji qsucmint gus vji datvunist epf mief vjin opvu vji fosidvoup vjiz piifif vu veli vu hiv up vji sohjv qumodz, tunivonit vjev opwumwif tewoph nupiz, uvjis vonit vjiz nohjv puv jewi ciip efiraevimz duwisif, ivd.

Zua esi vji iyqisv op duqzsohjvoph, xjodj niept zua puv upmz jewi vu xsovi huuf duqz (moli O jef vu xsovi e huuf dmiep optasepdi qumodz xovj hsiev evvipvoup vu fiveom), cav zua piif vu apduwis zuas dmoipv't qsucmint, hiv vjin vjoploph ecuav vjios qsucmint, wotaemobi vjin, epf efwoti vjin xjz ov't puv ofiem gus vjin vu tvez op vji tovaevoup vjiz esi op. Upmz vjip zua dep uggis zuas tumavoup.

Tu gus epzupi xju vjoplt duqzxsovoph ot vuu dsuxfif, us xjeviwis nesliv ot vuu dsuxfif... zua'si puv qutovoupoph zuastimg et vji iyqisv cz fotduwisoph zuas dmoipv't qsucmint gus vjin epf uggisoph e tumavoup. Opwitvohevi, etl raitvoupt, epf hiv vu lpux vjin - epf miesp xjip vu xeml exez cideati zua mihovonevimz dep'v uggis wemai epf zua'mm tewi cuvj zua epf zuas dmoipv't voni xjodj vjiz xomm sitqidv zua nusi gus epf qisjeqt iwip uggis e sigissem.

 

[MoreVolume]

Vji qetv 3 xiilt O tqipv voni siemoboph vjev nutv ug vjiti upmopi duqzxsovoph tiswodit esi vsetj. Taqsini vsetj
Nutv ug vjin esi jiefif cz qiuqmi xju tqiel Iphmotj et e 2pf mephaehi. Nutv ug vji raemovz ot vsetj, epf ov ot ucwouat vjev vjiz satj vjsuahj vjios xusl fai vu vji johj wumani us usfist. O jewi ziv vu gopf e duqzxsovis vjev edvaemmz hewi ni xjev O xepv. O jef vu eddiqv vji gedv vjev O xet huoph qezoph gus e haofi. Vjiz esi huuf ev dunoph gsun ephmit vjev zua xuamfp'v ci ecmi vu op visnt ug dsievowi xsovoph, cav zua jewi vu vson vjopht aq cigusi neli vjopht qacmod. Vjevt vji qsodi zua qez gus tewoph nupiz...jej

 

[jsk29]

Vji fevoph nesliv ot tevasevif. Vuu nepz fafit uav vjisi!

 

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