StrikingViper69
Shredding scales and making sales
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They're being redirected to my own website, where they're prompted to opt in. I run a Pixel PageView event on the opt-in page, and those who make it to the thank you page trigger a Lead event.
I could ask for a phone number, but I don't think that would help; I would see it as extra friction.
I could use it to send them text messages to confirm call times and stuff like that, but I would still need them to get on a Zoom call to see if I could help them and if their goals are realistic, as looks DO matter.
Yes and no - extra friction doesn't always result in a negative result. I've been running FB lead ads that ask for name, phone and email. I phone people to have a quick qualifying call before booking an introductory guitar lesson. 1 in 3 or 1 in 4 leads come to an introductory lesson and about 90% sign up from there.
Online coaches say "don't create friction"... they're just repeating what they've heard, they're selling what they've been sold.
Rather than think "don't create friction", think "find the person you want", make it high touch and personal.
Everyone gets 100s of emails a day. Dating coach emails are probably going straight in spam or promotions folders.
Phone calls are getting through. As soon as you talk to someone on the phone, you're now a real person, you're making a connection and you can get them talking and find out exactly what they want and their pain points.
Expect 20% - 25% of people to answer the phone.
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