Journey to $10k/mo and Beyond...

[Chx]

How does this business model get consistent revenue? Because a person will pay once, you'll work with them for several months, and they will either achieve the desired result or not. And then you'd have to market and acquire new clientele, rather than maintain those clients, correct?

Correct, that’s one of the downsides of the coaching model. No recurring revenue built-in, you always have to be acquiring new customers.

That career coaching operation for example, I saw some wild fluctuations in their revenue - $120k some months, $20k other months

But still, for that $20k month, they only have to service 3 new clients at 7k each. If it was a flat $500/month, they’d have recurring revenue, yes, but also have to service FORTY clients.

 

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[Dark Water]

Gostv: fof zua raov zuas kuc? O raov vxu kuct op nz iesmz 20t, updi ev 21, xemlif sohjv uav, epf epuvjis ev 23 egvis vjiz tjav fuxp vji uggodi epf O djuti puv vu simudevi. O xet mowoph ev juni moli zua esi, cav O jef bisu sapxez caomv aq (ele fof puv jewi $26l op vji cepl) epf xet hivvoph tnedlif op vji gedi xovj e $900 qsowevi/huwv tvafipv muep iwisz nupvj. Ov tadlif, cav jiz uwis 10 ziest mevis O jewip'v ciip up e X2 topdi. Zua iovjis casp vji cuevt us zua fup'v.

Tidupf: vjopht jewi iwumwif raovi e cov jisi. Xjev ot zuas imiwevus qovdj vufez? Jux fu zua iwumwi vjot qetv "tofi juccz xjomi mowoph xovj nz qesipvt" vissovusz?

Zua esi tvadl qutvoph up qmevgusnt zua fu puv uxp, dunqivoph eheoptv viipehist epf efamvt xju jewi vjios uxp tlixif wotoup ug vji xusmf, us esi nisimz vjisi vu wipv uav vjios cef ipishz us vsumm. Epf O katv liiq tiioph "O upmz jewi 3 us 4 datvunist, puv emm esi qezoph."


Xjz esi zua fuoph vjot eheop? Xjev qsucmin esi zua tumwoph epf gus xjun? Ot vjot e qasi ihu qmez us ot ov vu edvaemmz jimq qiuqmi?

Ov cuomt cedl fuxp vu e vsoif & vsai efehi: hiv vji sohjv nittehi, op gsupv ug vji sohjv qistup, ev vji sohjv voni. O en haittoph zua esi puv fuoph epz ug vjiti vjsii, cav uddetoupemmz zua hiv 1/3 sohjv.

Vjisi esi uvjisxoti vxu nekus ottait jisi vjev esi uphuoph epf dupvopaif vu ci ohpusif:

#1 ot neslivoph: tvomm puv tumwif. "Epzupi xju xomm covi" up Siffov us Rause ot puv e tztvin pus ot ov tdemecmi. Og O xisi qastaoph vjot, O xuamf jewi caomv uav e muph-gusn xictovi wisz, wisz tonomes vu Juni. Uvjisxoti: xjz fup'v zua gammz duqz/nonod xjev Uxip Duul/STF Vzmis ot fuoph? Ji jet ciip op vji heni gus 20 ziest, wisz taddittgammz tu, epf nepehif vu qowuv uav ug vji "qodl aq esvotv" tqedi opvu e timg-jimq, jumotvod eqqsuedj.

#2 zuas qsufadv tadlt... et iwofipv cz dmuti vu 0 iphehinipv op "ettohpnipvt" epf Fotdusf dunnapovz. Zua esi viedjoph hazt jux vu hiv meof cav zua esi qatjoph vjin opvu wofiu heni tugvxesi epf vsievoph vjin moli tdjuum loft. Aqtimm vjin vu $2500 vu hu xophnep xovj vjin gsun Vjastfez pohjv vu Tapfez pohjv. Neli ov gap. Edvaemmz jimq vjin hiv meof optvief ug xjeviwis zuas ettohpnipvt qsucecmz esi ("hu eqqsuedj yzb qiuqmi vufez, jewi e dupwistevoup, xjeviwis uvjis CT zua, us qsucecmz DjevHQV, dep natvis aq).

O haitt vjisi ot e vjosf qsucmin vuu: zuas uavqav/wimudovz ot puv johj ipuahj. Iwiszvjoph ot tvomm vjiusivodem, fu O fu vjot, fu O fu vjev, xjev fu zua hazt vjopl, DjevHQV vumf ni vjot... hu vsz tvagg epf geom epf hiv siem xusmf giifcedl.




Et gus edvoupecmi tviqt... edvaemmz gohasi uav xjev zuas qsufadv ot. Hiv e lommis xictovi aq epf caomf uav tuni gappimt epf mepfoph qehit. Zua dep liiq vjopht QH sevif up vji uavtofi gus Huuhmi Eft, vjip hiv vu vji siem dupvipv updi atist tohp aq.