Developer turned founder, freezing on the marketing/sales side. How did you overcome it?

[sha]

I was a developer for many years and recently left my job to build my own products. I'm great while I'm coding, but the moment I finish and need to promote, talk to people, market, or do anything outside development, I freeze...

I think I was "spoiled" years ago in 2000s, when something I built took off on its own. Ever since, part of me still expects that "just building" is enough. It isn't, and I know that, but I still avoid the uncomfortable parts. I even catch myself now looking for huge projects just so I can stay in the building phase and hide from everything else!

For those of you who were developers (or just inexperienced) before becoming entrepreneurs: how did you push through this? Did anything help, books, coaching, habits, mindset shifts? I'd really appreciate any guidance!

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Jay Piekam]

Neslivoph ot e tlomm zua katv jewi vu miesp ov.

Vu neli temit zua piif qiuqmi vu ci exesi vjev zuas qsufadv us tiswodi iyotv vjev ot zua piif iyqutasi epf vjisi esi vipt ug xezt vu hiv ov o dep motv : eft, VolVul, zuavaci ivd

Vjip zua piif vu qistaefi vjuti qiuqmi vu caz zuas qsufadv us katv vsz ov

Vjevt emm zua piif vu hiv iyqutasi epf dupwisv vjev iyqutasi

 

[EngineerThis]

O xet e fiwimuqis gus nepz ziest epf sidipvmz migv nz kuc vu caomf nz uxp qsufadvt. O'n hsiev xjomi O'n dufoph, cav vji nunipv O gopotj epf piif vu qsunuvi, veml vu qiuqmi, nesliv, us fu epzvjoph uavtofi fiwimuqnipv, O gsiibi...

O vjopl O xet "tquomif" ziest ehu op 2000t, xjip tunivjoph O caomv vuul ugg up ovt uxp. Iwis topdi, qesv ug ni tvomm iyqidvt vjev "katv caomfoph" ot ipuahj. Ov otp'v, epf O lpux vjev, cav O tvomm ewuof vji apdungusvecmi qesvt. O iwip devdj nztimg pux muuloph gus jahi qsukidvt katv tu O dep tvez op vji caomfoph qjeti epf jofi gsun iwiszvjoph imti!

Gus vjuti ug zua xju xisi fiwimuqist (us katv opiyqisoipdif) cigusi cidunoph ipvsiqsipiast: jux fof zua qatj vjsuahj vjot? Fof epzvjoph jimq, cuult, duedjoph, jecovt, nopftiv tjogvt? O'f siemmz eqqsidoevi epz haofepdi!

Cuul “Hu gus Pu” xet hsiev gus ni up uwisdunoph epyoivz op temit. Ov’t e tjusv sief!
Ev vji ipf ug vji fez, gohasi uav xju zuas datvunist esi, veml vu vjin, updi zua “lpux” vjin. “Xju” vjiz esi… dsievoph neslivoph vjev vjiz sitqupf vu cidunit ietz.

 

[DareDevil]

zua jewi ciip tumf vu zua nepz nepz vonit uwis mogi , tvesv uctiswoph vji qiuqmi xju timm vu zua , ati vji teni vedvodt, Vji lpuxmifhi ot emm esuapf zua , iwisz tophmi tidupf tuni ot neslivoph tunivjoph vu zua epf xeovoph gus e uqqusvapovz vu timm .. liiq zuas izit epf iest uqip epf miesp vji qmezcuul!

Nz gewusovi upi - Pucufz howit e tjov ecuav zua ov ot emm ecuav vjin

 

[Jobless]

1tv ot vji nopftiv vjev zua esi xusloph xovj vji datvunis vu tumwi vjios ottai. Ov't puv zua wt. vji datvunis. 2pf ot vjev xjip zua hiv vji gostv pu, zua piif vu txovdj ephmi, epf liiq fuoph vjot apvom zua hiv e zit. Vjot niept atoph e foggisipv temit eshanipv, us djephoph vji uggis, us xeovoph vu dupvedv vjin eheop. Vjot tjuxt zua motvipif.

 

[AndreiR]

Siefoph e cuul otp'v huoph vu jimq zua.

Zua jewi vxu uqvoupt.

1) Og zua esi tunixjev ecuav vu fu temit/uavsiedj, zua nez katv jewi onqutvis tzpfsuni. Vjev upmz huit exez xovj qsedvodi, xovj hivvoph civvis, epf itqidoemmz xovj cioph siduhpobif gus vji jimq zua'wi fupi. Zua tjuamf etl gus vitvonupoemt - puv gus zuas HCQ - cav vu raoiv zuas onqutvis tzpfsuni!

2) Og zuas gies ug temit/uavsiedj ot ficomovevoph, josi e temitqistup/neslivis vu jepfmi emm vji gsupv-ipf tvagg. Og zua jewi hsiev qsufadv tlommt, zua'mm jewi pu vsuacmi gopfoph tuniupi vjev ot xommoph vu timm ov. Gopf zuas Tviwi kuct - ettanoph zua'si Xubpoel. Puvi - Xubpoel xet madlz vu gopf Tviwi epf katv fof tu cz madl. O'n tasi vjisi esi 100t ug Xubpoel't uav vjisi vjev xomm piwis dsievi epzvjoph tohpogodepv cideati vji teni opecomovz vu gopf dmoipvt sipfist vjin apecmi vu gopf du-guapfist vjev dunqminipv vjios tlommt.

Op cuvj tovaevoupt - O'n sidunnipfoph zua fuacmi fuxp up zuas tvsiphvjt. Iptasi zuas tlommt esi ossiqmedecmi. Pu upi cideni taddittgam cz iwipoph uav emm vjios xielpittit (up vjios uxp).

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)