Here’s how I see it:
People are tunnel-visioned when they think about value.
The popular view is: Value upfront.
That’s not the only way to provide value. It’s the weakest form of providing value.
The ROI on giving value upfront for most business model isn’t great.
A better way is to just go for the sale.
If your offer/product/service is great and provides people 10x the cost in benefit, then that’s VALUE.
If I’m selling $10 for $5 you can bet I’m goin for the sale. No bullshit give value upfront like giving you a $1 first as a bait. That’s enough VALUE I’m giving you. Are you in or what?
People are tunnel-visioned when they think about value.
The popular view is: Value upfront.
That’s not the only way to provide value. It’s the weakest form of providing value.
The ROI on giving value upfront for most business model isn’t great.
A better way is to just go for the sale.
If your offer/product/service is great and provides people 10x the cost in benefit, then that’s VALUE.
If I’m selling $10 for $5 you can bet I’m goin for the sale. No bullshit give value upfront like giving you a $1 first as a bait. That’s enough VALUE I’m giving you. Are you in or what?
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