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- #31
Andy Black
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Here's what I've setup so far and why.
1) Someone Googles on their mobile for "xyz carlisle" (Carlisle being a location in the UK).
2) They click this ad:
3) They visit this dynamic landing page:
4) They click the "Get Notified" button and get sent to this Google Form:
I'd like to send parameters to the form to pre-populate some answers if possible. This article might help:
I'd like to send people to a specific Thank-You page so we can better track conversions and have more flexibility. We can probably get conversion tracking work.
5) Their data is automatically added to a Google Sheet:
6) We'll setup an automation to add their details into ConvertKit, SendGrid, or MailerLite so they get an automated email sequence, and so we can send regular notifications as promised.
Google Ad
-> Simple Landing Page
-> Google Form
-> Google Sheet
-> Email Service Provider (ESP)
1) Google Ads are simple to setup (when you know how of course) and low maintenance when dialed in.
2) The Google Form is simple to create and amend. We don't need to wait for a developer to do this.
3) The data is sent into a Google Sheet so we can view the data more easily than if it was in an ESP like ConvertKit.
4) We can switch which ESP we're using. Our data is stored in a Google Sheet in the first instance. This serves as a backup of our data too (although we'll not know when someone's unsubscribed).
Off we go again!
1) Someone Googles on their mobile for "xyz carlisle" (Carlisle being a location in the UK).
2) They click this ad:
3) They visit this dynamic landing page:
4) They click the "Get Notified" button and get sent to this Google Form:
I'd like to send parameters to the form to pre-populate some answers if possible. This article might help:
I'd like to send people to a specific Thank-You page so we can better track conversions and have more flexibility. We can probably get conversion tracking work.
5) Their data is automatically added to a Google Sheet:
- I've tested it a couple of times, hence the two entries.
- It's amazing seeing the headings change in the Google Sheet as you change the questions in the Google Form.
6) We'll setup an automation to add their details into ConvertKit, SendGrid, or MailerLite so they get an automated email sequence, and so we can send regular notifications as promised.
Why this way?
Google Ad
-> Simple Landing Page
-> Google Form
-> Google Sheet
-> Email Service Provider (ESP)
1) Google Ads are simple to setup (when you know how of course) and low maintenance when dialed in.
2) The Google Form is simple to create and amend. We don't need to wait for a developer to do this.
3) The data is sent into a Google Sheet so we can view the data more easily than if it was in an ESP like ConvertKit.
4) We can switch which ESP we're using. Our data is stored in a Google Sheet in the first instance. This serves as a backup of our data too (although we'll not know when someone's unsubscribed).
Off we go again!
- I cloned the campaigns that contained the 36k ad groups. I wanted to change the ad copy but keep the original campaigns untouched (so I can compare previous stats, and also in case I wanted to "fall-back" to the old campaigns).
- I've just set the new campaigns running again with a €5/day budget.
- Hopefully everything will be in order and Google doesn't see the landing page as a "bridge page" to the Google Form, and that we're also not "information harvesting".
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