I'm currently at Chapter 2, and the takeaway is that the strategy is about taking an existing type of product from an established / saturated industry, then marketing it to a different audience, and modifying the product to cater to that new audience to achieve market/product fit. Basically, changing up the marketing angle.
However, it seems that this strategy is more suitable for companies who already have the $$$ to conduct extensive research on markets / industries, in order to be able to use the frameworks and graphs/charts/systems mentioned in the book?
Has anyone read this book and applied the stuff inside to your own business, with at least some degree of success?
Curious what everyone's thoughts on this book is.
However, it seems that this strategy is more suitable for companies who already have the $$$ to conduct extensive research on markets / industries, in order to be able to use the frameworks and graphs/charts/systems mentioned in the book?
Has anyone read this book and applied the stuff inside to your own business, with at least some degree of success?
Curious what everyone's thoughts on this book is.
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