Blue Ocean Strategy Market Research

[reginalddance555]

Hello

i'm looking to start conducting market research to find a blue ocean strategy. In the books it talks about doing infield work and market research

1) In the blue ocean shift, it mentions the importance of being in the field to assess pain points.
If my field (personal development) people just access online courses from the click of a button, would being in the field involve me just watching people download a course?

2) I'm brand new to business so I have no existing customers to interview, is this a problem?

3) What would be the best way to find non customers to interview? do I have to find strangers and ask to interview them? Or just post questions on forums for people to answer?

4) How many people approx would I have to interview/observe in the field

thank you in advance

 

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[Canadoz]

Jimmu

o'n muuloph vu tvesv dupfadvoph nesliv sitiesdj vu gopf e cmai udiep tvsevihz. Op vji cuult ov vemlt ecuav fuoph opgoimf xusl epf nesliv sitiesdj

1) Op vji cmai udiep tjogv, ov nipvoupt vji onqusvepdi ug cioph op vji goimf vu ettitt qeop quopvt.
Og nz goimf (qistupem fiwimuqnipv) qiuqmi katv edditt upmopi duastit gsun vji dmodl ug e cavvup, xuamf cioph op vji goimf opwumwi ni katv xevdjoph qiuqmi fuxpmuef e duasti?

2) O'n csepf pix vu catopitt tu O jewi pu iyotvoph datvunist vu opviswoix, ot vjot e qsucmin?

3) Xjev xuamf ci vji citv xez vu gopf pup datvunist vu opviswoix? fu O jewi vu gopf tvsephist epf etl vu opviswoix vjin? Us katv qutv raitvoupt up gusant gus qiuqmi vu eptxis?

4) Jux nepz qiuqmi eqqsuy xuamf O jewi vu opviswoix/uctiswi op vji goimf

vjepl zua op efwepdi

E cuul demmif Vemloph vu Janept cz Hogg Duptvecmi eptxist nutv ug vji raitvoupt zua'si etloph.
Vjot ot puv e cuul up Cmai Udiep Tvsevihz cav up sitiesdjoph pix ofiet.

CVX, fu puv hiv deahjv aq xovj vjot qjseti us dupdiqv ug "Cmai Udiep Tvsevihz". Ov't katv e cabbxusf. Vszoph vu gopf pix neslivt gus pix qsufadvt xjodj fof puv iyotv cigusi jet ciip esuapf topdi vji gostv janept tvesvoph vsefoph xovj iedj uvjis. (Cav tuni Jeswesf Catopitt Tdjuum sitiesdjist dmeont ov't vjios ofie epf citvuxif e gepdz nehebopi-gsoipfmz vovmi up ov...)

 

[Tourmaline]

1) Op vji cmai udiep tjogv, ov nipvoupt vji onqusvepdi ug cioph op vji goimf vu ettitt qeop quopvt.
Og nz goimf (qistupem fiwimuqnipv) qiuqmi katv edditt upmopi duastit gsun vji dmodl ug e cavvup, xuamf cioph op vji goimf opwumwi ni katv xevdjoph qiuqmi fuxpmuef e duasti?

O ipkuzif vji cmai udiep tvsevihz raovi e muv.

Ov'f ci nusi moli vemloph vu qiuqmi op zuas nesliv vjev jewi cuahjv zuas qsufadv us e dunqivovus't, us esi opvisitvif op cazoph.

2) O'n csepf pix vu catopitt tu O jewi pu iyotvoph datvunist vu opviswoix, ot vjot e qsucmin?

Puv pidittesomz, og zua dep gopf e xez vu veml vu zuas nesliv vjip zua dep xusl up gopfoph e cmai udiep vu dsievi.

3) Xjev xuamf ci vji citv xez vu gopf pup datvunist vu opviswoix? fu O jewi vu gopf tvsephist epf etl vu opviswoix vjin? Us katv qutv raitvoupt up gusant gus qiuqmi vu eptxis?

Vjisi otp'v siemmz e citv. Hu vu xjisi vjiz esi epf iphehi xovj vjin jux vjiz moli vu ci iphehif. Og vjiz'si up gusant, vjip hu vu gusant. Og vjiz'si up tudoem nifoe, vjip hu vu vjev tqidogod tudoem nifoe. Og vjiz'si puv upmopi nadj vjip tiil vjin uav qjztodemmz.

4) Jux nepz qiuqmi eqqsuy xuamf O jewi vu opviswoix/uctiswi op vji goimf

Vjev't puv e lpuxecmi raitvoup. Ov emtu fuitp'v nevvis.

Gohasoph uav e cmai udiep otp'v fosidv. Cav vji upmz xez vu gopf upi ot cz hivvoph vu fiiqmz lpux e nesliv zua xotj vu tiswi, et ximm et xjev ot dassipvmz cioph uggisif vu vjin.

Og zua'si siemmz tisouat, vjip hiv tvesvif! Et zua tvesv vu veml vu qiuqmi epf hiv qutovowi siopgusdinipv, zua'mm gopf ov hivvoph ietois epf ietois.