Hello i'm looking to start conducting market research to find a blue ocean strategy. In the books it talks about doing infield work and market research 1) In the blue ocean shift, it mentions the importance of being in the field to assess pain points. If my field (personal development) people...

I'm currently at Chapter 2, and the takeaway is that the strategy is about taking an existing type of product from an established / saturated industry, then marketing it to a different audience, and modifying the product to cater to that new audience to achieve market/product fit. Basically...

If you read Blue Ocean, (recommended read in the bookstore) I was thinking that this might be a "possible" Blue Ocean... Cross a mobile home park with an gated HOA community and the TINY HOUSE trend... So this would be a bit more upscale, featuring tiny homes (< 1000 square ft) and with an HOA...

About Texas Central This got me going today (my poor wife ;)) I think it’s interesting. The facts are... -The project will cost upwards of $15 billion. -It is a private Texas based company and it has never built a high speed railroad before. -They have the finances to complete the project...