Blue ocean strategy

[Aditya Gunjal]

Has anyone heard of this book named
" Blue ocean strategy" if yes please tell how is it ? I just got recommendation

 

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[Muusa]

I am currently reading blue ocean strategy and I think the concept that the book highlights is great as to start a business in a niche / less competitive market is preferable due to you being able to attain a large market share compared to in a overly competitive market where you will have a tiny overall market share. However my counter argument to the concept is that if you create a business in a overly competitive market and if you provide multiple value skews then you will stand out from the competition. In addition to this typically an overly competitive market will have a higher market valuation compared to a niche market and therefore the upside in a overly competitive market is much greater. Finally there is not a great benefit in being the largest company in a minuscule market.

 

[Angler]

If MJ's explanation on value value skews isn't enough for you, reading Blue Ocean Strategy will give you a few more example of how a value skew works, useful graphs, and techniques you can implement

 

[Mathuin]

I’m always off put when a business book is written by business professors/ theorists or a “consultant”

Read a brief summary of the book. Seems like fairly common sense.

 

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