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Blue Ocean Strategy Market Research

Apr 8, 2021
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Hello

i'm looking to start conducting market research to find a blue ocean strategy. In the books it talks about doing infield work and market research

1) In the blue ocean shift, it mentions the importance of being in the field to assess pain points.
If my field (personal development) people just access online courses from the click of a button, would being in the field involve me just watching people download a course?

2) I'm brand new to business so I have no existing customers to interview, is this a problem?

3) What would be the best way to find non customers to interview? do I have to find strangers and ask to interview them? Or just post questions on forums for people to answer?

4) How many people approx would I have to interview/observe in the field

thank you in advance
 

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Canadoz

Contributor
Jul 13, 2018
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Hello

i'm looking to start conducting market research to find a blue ocean strategy. In the books it talks about doing infield work and market research

1) In the blue ocean shift, it mentions the importance of being in the field to assess pain points.
If my field (personal development) people just access online courses from the click of a button, would being in the field involve me just watching people download a course?

2) I'm brand new to business so I have no existing customers to interview, is this a problem?

3) What would be the best way to find non customers to interview? do I have to find strangers and ask to interview them? Or just post questions on forums for people to answer?

4) How many people approx would I have to interview/observe in the field

thank you in advance

A book called Talking to Humans by Giff Constable answers most of the questions you're asking.
This is not a book on Blue Ocean Strategy but on researching new ideas.

BTW, do not get caught up with this phrase or concept of "Blue Ocean Strategy". It's just a buzzword. Trying to find new markets for new products which did not exist before has been around since the first humans starting trading with each other. (But some Harvard Business School researchers claims it's their idea and bestowed a fancy magazine-friendly title on it...)
 

Tourmaline

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1) In the blue ocean shift, it mentions the importance of being in the field to assess pain points.
If my field (personal development) people just access online courses from the click of a button, would being in the field involve me just watching people download a course?

I enjoyed the blue ocean strategy quite a lot.

It'd be more like talking to people in your market that have bought your product or a competitor's, or are interested in buying.

2) I'm brand new to business so I have no existing customers to interview, is this a problem?

Not necessarily, if you can find a way to talk to your market then you can work on finding a blue ocean to create.

3) What would be the best way to find non customers to interview? do I have to find strangers and ask to interview them? Or just post questions on forums for people to answer?

There isn't really a best. Go to where they are and engage with them how they like to be engaged. If they're on forums, then go to forums. If they're on social media, then go to that specific social media. If they're not online much then seek them out physically.

4) How many people approx would I have to interview/observe in the field

That's not a knowable question. It also doesn't matter.

Figuring out a blue ocean isn't direct. But the only way to find one is by getting to deeply know a market you wish to serve, as well as what is currently being offered to them.

If you're really serious, then get started! As you start to talk to people and get positive reinforcement, you'll find it getting easier and easier.
 

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