PPC is very confusing because Im constantly lowering and raising and then lowering the bid. I cant seem to find that sweet spot. My Acos progressively increases as time goes on regardless. The short answer is that I will lose money regardless. The Acos has to be around 15-20% but the reality its around 55-75%. At this point I want to sell the units at a wholesale price just to get some money back but dont know where to try and sell them.I’d lower your ppc cost per click to where you can break even. Will you still be seen at that price?
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