Andy Black
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AndyTalks to Random_0 about Growing a Local Lead Gen Business
10 weeks in and @Random_0 is no longer answering his phone for work calls. He's got it all outsourced.
He's been a plumber for a couple of years working with his dad who is also a plumber.
The call is week 10 of a "project" whereby:
Week 1) He starts getting lots of calls. He realises he can't close as well as he used to, and comes up with a theory why.
Week 2) We design and build a new landing page.
Week 3) He was right. Now he's getting less calls (per visitor) but is closing more of them, and at twice the price.
Weeks 4-5) Gets too much plumbing work and is ill from working too many hours.
Week 5) Makes the critical and pivotal decision to NOT reduce the amount of plumbing work he generates, but to subcontract the work out.
Week 6) 92 calls and 30 jobs.
Week 8?) He's the bottleneck for calls. I suggest he uses a call-centre. "No way. A plumber needs to answer the phone."
Week 10) He's using a call centre and no longer answering the phone or doing jobs.
Weeks 10+) Stabilising profitability and scaling to other cities.
You all think this is "throw up an AdWords campaign then pick colour of Ferrari"?
Here's the stats for the first few weeks of our project (revenue is hidden):
10 weeks in and @Random_0 is no longer answering his phone for work calls. He's got it all outsourced.
He's been a plumber for a couple of years working with his dad who is also a plumber.
The call is week 10 of a "project" whereby:
Week 1) He starts getting lots of calls. He realises he can't close as well as he used to, and comes up with a theory why.
Week 2) We design and build a new landing page.
Week 3) He was right. Now he's getting less calls (per visitor) but is closing more of them, and at twice the price.
Weeks 4-5) Gets too much plumbing work and is ill from working too many hours.
Week 5) Makes the critical and pivotal decision to NOT reduce the amount of plumbing work he generates, but to subcontract the work out.
Week 6) 92 calls and 30 jobs.
Week 8?) He's the bottleneck for calls. I suggest he uses a call-centre. "No way. A plumber needs to answer the phone."
Week 10) He's using a call centre and no longer answering the phone or doing jobs.
Weeks 10+) Stabilising profitability and scaling to other cities.
You all think this is "throw up an AdWords campaign then pick colour of Ferrari"?
Here's the stats for the first few weeks of our project (revenue is hidden):
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What were your takeaways?
What will you do differently going forward?
What were your takeaways?
What will you do differently going forward?
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